AdWords Display Assessment – Academy for Ads
You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
The correct answer was Conversion.
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?
The correct answer was Custom Affinity Audiences.
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.
Which targeting option should he use?
The correct answer was Demographic targeting.
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.
Which category describes the users that visited your homepage but didn’t move any further into your site?
The correct answer was Homepage visitors.
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
The correct answer was YouTube.com, Mobile sites that are part of the Google Display Network.
What does remarketing allow you to do? (choose 2)
The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.
Which bidding strategy is best for you?
If John is setting up a new video campaign, which manual bidding strategy should he use?
The correct answer was Cost-per-view .
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
The correct answer was How many people sign up for lessons after seeing the ad.
If you’d like to ensure the users fill in a survey on your website.
Which marketing objective do you need to select when setting up your Display campaign?
Which bidding strategy should you use if you want to increase revenue from your ad spend?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.
Which metrics do you need to look at in your reports?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.
Which bid strategy do you need to select when setting up your campaign to get the required results?
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
The correct answer was Influence Consideration.
You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
The correct answer was Location and language targeting.
You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
The correct answer was Clickthrough rate.
In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?
Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.
Which tool can she use to easily create compelling image ads for these campaigns?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
The correct answer was Dynamic remarketing.
You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.
What’s a good strategy for picking your formats?
The correct answer was Select formats based on your marketing objectives.
Which ad formats are recommended for influencing consideration?
The correct answer was Gmail Ads, standard text and image ads.
What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
The correct answer was Keyword, topic or site your customers are interested in, Your landing page.
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
The correct answer was Build Awareness.
Which ad formats are recommended for driving action?
The correct answer was Dynamic Ads, Click to locate text ads.
What is the reach of the Google Display Network?