Automatic bidding is ideal for advertisers who:
- Want to save time managing bids based on hundreds of signals
- Want to set their own bids for individual ad groups
- Want to set their own bids for individual keywords
- Don’t want to spend a lot of time managing keywords
Automatic bidding could save you a lot of time managing your bids. Especially if you are less experienced advertiser
Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize clicks bid strategy works and what its settings are.
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