Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
- Leave all unique product identifiers blank
- Add ‘unique’ to the ‘brand’ attribute
- Use the exemption attribute ‘identifier exists’
- Include the word “antique” in the titles of all products
Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available
In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.
Read more here: https://support.google.com/merchants/answer/160161?hl=en
Unique product identifiers go beyond the
id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.
This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don’t have them.
Types of unique product identifiers
Include unique product identifiers in your product data
Depending on the type of product you submit, you’ll submit different identifiers. For all your items, we recommend submitting all three attributes (
mpn) to help boost ad performance and help users find your products.
Use the following set of rules to provide the correct identifiers for each of your products.
New products with GTINs
For all new products (which is submitted with the condition attribute) that have a GTIN assigned, submit the following attributes:
Products without a GTIN
Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.
For these products, submit the following attributes:
Examples of products that may not have an assigned GTIN include:
- Store brand products
- Replacement parts
- Original equipment manufacturer (OEM) parts or replacements for OEM parts
- Custom-made products (e.g., custom t-shirts, art, and handmade goods)
- Books released before ISBN was approved as an ISO standard in 1970
- Vintage or antique products
- Preorder products (using the
For products without a GTIN and brand nor mpn and brand, submit
Products without a brand
If the product has a clearly associated brand or manufacturer, submit the
However, you don’t need to submit the
brand attribute if the product doesn’t have a clearly associated brand (e.g., movies, books, and music) or is a custom-made product (e.g., custom t-shirts, art, and handmade goods).