By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- create additional AdWords accounts for low-performing keywords
- create duplicate ad groups with identical keywords and different ad variations
- compare campaign performance to that of individual competitors
- determine if campaigns are meeting overall marketing and conversion goals
By monitoring ad campaign performance, an advertiser may obtain the information needed to
If you really want to succeed with AdWords, you’ll need to regularly review and refine your account’s performance. In particular, you’ll want to monitor the status and progress of both your ads and their keywords. This article explains where to find and how to interpret performance data in your account.