Ecommerce Analytics: From Data to Decisions Answers. Discover how to use Enhanced Ecommerce reports in Google Analytics to make informed ecommerce business decisions.
- Unit 1: Introduction to Ecommerce Analysis
- Lesson 1: Course overview
- Lesson 2: Using the measurement plan
- Lesson 3: Reporting vs. analysis
- Lesson 4: Analysis preparation
- Lesson 5: Next steps
- Unit 2: Understanding Customers
- Lesson 1: Traffic source analysis
- Lesson 2: Multi-channel analysis
- Lesson 3: Customer profile analysis
- Lesson 4: Summary and takeaways
- Unit 3: Understanding Shopping Behavior
- Lesson 1: Enhanced Ecommerce overview
- Lesson 2: On-site merchandising analysis
- Lesson 3: Shopping behavior analysis
- Lesson 4: Checkout analysis
- Lesson 5: Summary and takeaways
- Lesson 6: Course summary
1 – Introduction to Ecommerce Analysis – Assessment
1. You should always use the same dashboard to monitor your site’s performance, regardless of your business objectives and job role.
2. Google Analytics allows you to copy and customize built-in segments or create your own customized segments for analysis.
3. Sequence segments allow you to:
Select all that apply.
4. Given the data in the following report, which audience segment appears to be the most engaged based on bounce rate, time on site and pages per session?
5. The Great Outdoors’ Marketing Director would like to create a segment that includes all users who have seen the summer promotion landing page during any session. Which of the following settings in the segment set-up would he have to change to create the correct segment?
2 – Understanding Customers – Assessment
1. Which of the following actions would you consider if you discovered one of your site’s paid traffic sources had a low ecommerce conversion rate?
Select the 2 correct answers
2. Given the data in the following report, which two channels would benefit the most from coordinated marketing messaging because of their audience overlap?
3. Given the data in the following report, which channel is the best at assisting ecommerce conversions relative to the number of last or direct click conversions it drove?
4. Given the data in the following report, which channel seems to be missing out on the most conversion credit when using the Last Click Interaction model versus the First Interaction or Linear conversion models?
5. Given the data in the following report, how would you adjust your advertising targeting to try reaching users who are more likely to convert?
Select all that apply.
3 – Understanding Shopping Behavior – Assessment
1. In order to use the Enhanced Ecommerce reports, like the Product List Performance report and the Shopping Behavior Analysis report, you need to:
Select the 3 correct answers
2. The Product List Performance report provides a list of products that you should stop selling on your site.
3. Given the data in the following Product List Performance report, which product list and list position is the most efficient at driving product views for The Great Outdoors?
4. Given the data in the following Product Performance report which product would you check first for issues with the product details page?
5. Given the data in the following Checkout Behavior Analysis report, which step in the checkout process would be the best candidate for optimization based on its drop-off rate?