Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open
Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
She’s using a “Standard” campaign
She can’t afford to run ads at all times of the day and on days of the week
Explanation:
You can use the ad schedule to:
- Specify certain hours or days of the week when you want your ads to show
- Set bid adjustments to increase or decrease your bids for specific days and times
Read more here: https://support.google.com/adwords/answer/2404244?hl=en