Frequency capping counts include:
- A) only impressions that led to clicks
- B) all impressions, including those that weren’t viewable
- C) all impressions appearing in an ad position of “1”
- D) only impressions that were viewable
Explanation:
Most tutorials give you a wrong answer to this question. Frequency capping counts all impressions , not only viewable. And only impressions appearing in the first ad position.
https://www.youtube.com/watch?v=VioN2nRv3Is