How long should advertisers wait after creating a new Display campaign before analyzing its performance?
1 month
1 week
2-3 days
2-3 weeks
Explanation:
It recommended by Google to wait 2-3 weeks before analyzing campaign’s performance. However it’s only a general recommendation. If your campaign receiving 0 clicks/views 7 days in a row, there are no reason to wait 1-2 weeks more, right?