How would you determine the clickthrough rate (CTR) for a client’s search ads?
- Number of impressions divided by the average position
- Number of clicks accrued per day
- Number of impressions divided by the number of clicks
- Divide the Number of clicks the ad gets by the number of impressions it gets
Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.
Read more here: https://support.google.com/adwords/answer/2615875?hl=en
How would you determine the clickthrough rate (CTR) for a client’s search ads