Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- Change the campaign priority to “high”
- Set her budget to “accelerated” delivery
- Increase her “All products” bid
- Subdivide by brand and set more competitive bids for the brands individually
Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands
Its a good idea to raise your bids for well performing products/brands. To do that you need to subdivide your products and set bids individually
A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. Then you bid on these product groups.
- Instead of keywords: Shopping campaigns use product groups to determine when items from your Merchant Center account appear on a search results page in a Shopping ad.
- Starting out: When you create a new Shopping campaign, a product group for “All products” is created by default using the default maximum cost-per-click bid (max. CPC) you set during ad group creation.
- Subdividing product groups: You can run your Shopping campaign using just the “All products” product group, or subdivide it into as many product groups as you want using product attributes like category, product type, brand, condition, item ID, and custom labels. You can also remove product groups as needed.
- Bidding: Set and revise bids for each product group as often as you need, or exclude a product group from your campaign.
- Products and filtering: Each product can appear in only one biddable product group per ad group. You can also exclude a product from appearing in a product group entirely by using inventory filters.