The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
Custom ad scheduling
Explanation of the questions:
You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.
This article explains how ad scheduling works. You can use the ad schedule to:
- Specify certain hours or days of the week when you want your ads to show.
- Set bid adjustments to increase or decrease your bids for specific days and times.
By default, your AdWords campaigns are set to show ads “All day.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.
You can read more here: https://support.google.com/adwords/answer/2404244