True or False? Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL).
False: Both teams work together to come up with a common definition of the terms
True: Marketing and sales must use the same words, but it’s OK for the definitions to be different
False: As long as both teams understand what the other team is using as a definition, they can stay separate
True: It’s important for marketing and sales to have their own definition for the same words