TrueView campaigns can help advertisers optimize for:
- A) conversions
- B) views and engagements
- C) clicks
- D) impressions
TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. You can create and manage your TrueView campaigns in AdWords, using the “Video” campaign type. With TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. You’re only charged when viewers watch or interact with elements of your video. There are two types of TrueView ads: in-stream and video discovery.