Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face. When you ask them what they’re working on, they respond, “I’m trying to figure out the length and complexity of our company’s buying cycle. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing:
None of the above
Identifying the time delay between each email send
Writing content for a new offer
Determining which buyer persona should get which lead nurturing campaign
https://www.youtube.com/watch?v=yTEyrPJQayA