What is a benefit of using server-to-server app conversion tracking over an SDK?
- Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
- If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
- Adding multiple SDK’s for various advertising or analytics platforms have no impact on app code file-size
- Server-to-server connections are easier to set up than code-less conversion tracking
What is a benefit of using server-to-server app conversion tracking over an SDK
Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app.