What is an app install ad?
A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
An ad format for advertisers to re-engage with users who have already downloaded the app
A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
An app extension which shows a link to your app below your ad
What is an app install ad
Explanation:
Mobile app installs campaigns can help you create custom app install ads that run exclusively on phones and tablets. AdWords helps create your app install ads based on your app icon and reviews, and these ads take people straight to the app store to download your app.
Read more here: https://support.google.com/adwords/answer/6309936?hl=en
- Mobile app installs campaigns are geared specifically toward getting more people to download your app.
- AdWords can help customize targeting, keywords, and ads based on your app ID and other information.
- You can easily gauge your campaign’s performance by tracking installs as conversions.
Mobile app installs campaigns can help you create custom app install ads that run exclusively on phones and tablets. AdWords helps create your app install ads based on your app icon and reviews, and these ads take people straight to the app store to download your app.
Based on the mobile operating system for the app you choose, AdWords can find your most likely customers and focus on showing ads to people who don’t have your app yet. Connecting your AdWords account to your Google Play Developer account makes this even easier: you can sync user lists and targeting, and track installs seamlessly.