What’s a reason to use the “Search Network with Display Select” campaign type?
- Your ads only show on the first page search results
- You can pick the exact websites where you want your ad to show
- You can use one budget to advertise on the Search Network and Display Network
- Your video ads can run on the Search Network
What’s a reason to use the “Search Network with Display Select” campaign type
You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”
Read more here: https://support.google.com/adwords/answer/2470108?hl=en