What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
- Replace the existing landing page with the new one and compare this month’s data to last month’s
- Run a Campaign Experiment on the existing campaign that switches between both landing pages
- Create another ad group for the new landing page and compare the two ad groups
- Create another campaign for the new landing page and compare the two campaigns
What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad
You can run one experiment per campaign at a time, testing the performance of different keywords, ads, and ad groups. Your experiment can include existing keywords, ads and ad groups, new keywords, or both. When you set up your experiment, you can choose how long you want it to run and what percentage of searches will see your experimental changes. Whether you want your experiment to start on a scheduled date or start manually is up to you.
AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.
Read more here: https://support.google.com/adwords/answer/2385204?hl=en
On February 1, 2017, AdWords Campaign Experiments was replaced by campaign drafts and experiments to give you a more powerful way to test changes to your AdWords campaigns, measure results, and apply the changes that are working well for your business.
Drafts and experiments let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes to a campaign. From there, you can either apply your draft’s changes back to the original campaign or use your draft to create an experiment. Experiments help you measure your results to understand the impact of your changes before you apply them to a campaign.
This article explains how campaign drafts and experiments work so you can decide whether they fit into your overall advertising strategy.