Which data table display compares report metrics to the website average?
Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.
Read more here: https://support.google.com/analytics/answer/1009642
You can rearrange the information in the table for certain reports by pivoting your data on a second dimension. For example, let’s say that you want to see the bounce rate and number of page views for each landing page, and then compare that data against each campaign. You would set up the following pivot table within the Behavior > Site Content > Landing Pages report.
- At top right of the table, select the Pivot button.
Three new selection menus appear above the table.
- From the Pivot by selector (top left of table), select Campaign.
- From the two Pivot metrics menus, select Bounce Rate and Pages/Session so those metrics appear alongside each keyword in the table.