Which is a reason why Annie’s Google Merchant Center account would get suspended?
- Her landing pages lead to error messages or non-existent pages
- She is only selling used products
- Her website doesn’t have a mobile version
- She’s only been updating her data feeds every 10 days
Which is a reason why Annie’s Google Merchant Center account would get suspended
There are many specific minimum requirements for landing pages in shopping campaigns. One of them is that your landing page can’t be under construction or link to an error page.
A “landing page” is where the user is sent after clicking your Shopping ad. When a landing page doesn’t match your ad, people are more likely to leave your site without buying anything.
This article explains the definition, requirements, and best practices for landing pages linked from your Google Shopping ads. Following these guidelines can help you find more customers — and provide a positive user experience on your website.
Keep in mind
The success of Google Shopping and our retail partners is based on providing a high quality experience that allows people to confidently conduct their research. They trust that when they follow a link to a retailer, they’ll see a product that matches the ad.
How to submit your landing page
The landing pages linked from your ads are defined by the URLs that you submit with these attributes:
Use link to send users to the default landing page for your product. .
Use mobile_link to send users to a mobile-optimized version of your landing page. This version will be shown to users on mobile devices, like phones or tablets.
Use adwords_redirect to include tracking parameters, which can help you better understand traffic to your landing page.
To show ads for your product, all landing pages that you submit need to follow the minimum requirements. Landing pages that don’t follow these requirements will cause your products or account to be disapproved. You’ll see alerts for any issues in the Diagnostics page of your Merchant Center account.
Show your product clearly
Submit a landing page that shows all key elements of your product, and ensure those details match what you submitted in your product data. These elements include title, description, image, price, currency, availability and a buy button. Title, description, and images don’t always need to be identical to the content in your product data, but they still should refer to the same product.