Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
- A) View-through rate (VTR), cost-per-view (CPV), and follow-on views
- B) View-through rate (VTR) and cost-per-click (CPC)
- C) The targeting options that were used
- D) Clickthrough rate (CTR) and cost-per-click (CPC)
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