Which tool works best to help advertisers automatically find and bid on relevant placements?
- Targeting optimization
- Display Planner
- Conversion Optimizer
- Keyword Planner
Which tool works best to help advertisers automatically find and bid on relevant placements
All online tutorials gives you a wrong answer to this question. It’s not the most confusing question. A key is “automatically”. Display planner can’t automatically bid. Automatic targeting helps optimize your targeting across the Display Network, letting you reach people your targeting wouldn’t otherwise reach, at around the same cost per person—automatically. Think of it as a simple, high-impact add-on that supplements the targeting you’ve already set up.
An AdWords tool that provides ideas and estimates to help you plan a Display Network campaign that you can add to your account or download.
- Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.
- Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.
Read more here: https://support.google.com/adwords/answer/3056153?hl=en