You can use audience targeting to show your ads to:
- specific websites, based on specific interests
- groups of websites, based on specific interests
- specific groups of people, based on their interests
- specific groups of people, based on their location
You can use audience targeting to show your ads to
Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion — and we’ll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers are in, you can choose to add different audiences to your ad groups.
Audiences: Depending on your advertising goals, you can choose the audience that best matches your customers. To drive brand awareness, use affinity audiences to reach TV-like audiences on a broad scale. To reach as many potential customers as possible with an affinity for a specific product area, you might try adding custom affinity audiences. To reach specific audiences actively shopping for a product or service, use in-market audiences instead.
Read more here: https://support.google.com/adwords/answer/2404191?hl=en
When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content. Here are some examples:
- Google AdSense publisher sites, including AdSense for Domains and AdSense for Errors
- DoubleClick Ad Exchange publisher sites
- Google sites such as Google Finance, Blogger, and YouTube (Google web search not included)
With over 2 million Display Network sites that reach over 90% of Internet users worldwide (Source: comScore), there are a lot of opportunities to reach customers. However, to target your customers effectively, choose campaign settings and add targeting methods to your ad groups that specify the conditions for when your ads can show on the Display Network.
Targeting methods available for your ad group
Targeting methods are used to match your ad to places or audiences on the Display Network. When you advertise on the Display Network, you have many targeting options. Before choosing an option, it’s important to understand the concept of a placement. Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
Let’s take a look at three categories of targeting methods:
Contextual targeting: Match relevant site content
|You can target based on relevant website content in two ways:|
With keywords and topics, Google selects relevant placements on the Display Network based on website content and other factors, to show your ads. These placements are labeled automatic placements in your statistics table on the Placements tab.