Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
- Create new ad groups with several keyword match types
- Create new ad groups with with related keywords grouped together
- Remove half of the keywords from the ad group
- Create one ad group for every five keywords
Well, in general yes. But i bet experienced marketers would consider no 2. Creating just one group pour each single keyword with different match types is a way to go. But its an another topic. For Google and for fundamentals an answer is clear. “An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services that you want to advertise.”
Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here: https://support.google.com/adwords/answer/6298?hl=en