Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond?
“We should segment this list more. We don’t want to try and upsell unhappy customers.”
“I’ll have to calculate the ROI. If we lose more contacts than we would generate in additional revenue we shouldn’t send the email.”
“How important is it for us to hit our revenue goal?”
“As long as we use inbound and not outbound email best practices this should be fine.”