According to Jobs Theory, which of the following is an example of a job story?

• Our customers buy our product because it helps them feel more confident in social situations.
• When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day.
• XYZ, Inc., was founded in 1902 in Paris, France, as a manufacturer of electric generators. Over the past century, they have grown from a regional manufacturer into an international power solutions leader.
• Our support team is responsible for helping customers find the answers they need as quickly as possible.

 

Explanation: The correct answer is When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day. A job story, according to Jobs Theory, is a specific format used to articulate the circumstances, motivations, and desired outcomes of a customer’s need or ‘job.’ It follows the format: ‘When [situation], I want [motivation], so that [expected outcome].’ In the provided example, the customer articulates a specific situation (on the way to work), their motivation (to have a quick and easy breakfast), and the expected outcome (to finish eating before reaching work and not get hungry until after the first meeting). This job story helps to clarify the customer’s underlying need and desired solution, providing valuable insights for product development or service design. Therefore, the correct answer accurately demonstrates the application of Jobs Theory by presenting a job story that captures the customer’s context, motivation, and desired outcome in a clear and concise manner.