Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?

• It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
• It allows her to show ads to people who previously visited her website as they browse websites and use apps.
• It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
• It reaches specific audiences based on declared data.

 

Explanation: The correct answer is ‘It allows her to show ads to people who previously visited her website as they browse websites and use apps.’ Remarketing can help Doreen meet her marketing objective of reconnecting with users and increasing sales by allowing her to show ads to people who have previously visited her website as they browse other websites and use apps within the Google Display Network. By targeting users who have already expressed interest in her products or services, remarketing enables Doreen to re-engage with these users and remind them of her offerings, encouraging them to return to her website and complete a purchase. This strategy leverages the familiarity and past interactions that these users have with her brand, increasing the likelihood of conversion and driving incremental sales. Additionally, remarketing helps reinforce brand awareness and recognition among past visitors, keeping Doreen’s brand top-of-mind and encouraging repeat business. Therefore, by utilizing remarketing, Doreen can effectively reconnect with users who have shown interest in her products or services, increasing the likelihood of driving sales and achieving her marketing objectives.