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Bid strategies can find the most opportunities under which condition?

Bid strategies can find the most opportunities under which condition?   A large portfolio that focuses on a single device   A very focused portfolio that is not very complex   A small portfolio with very clear goals   A large portfolio with many trade-offs and opportunities   Explanation: Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance. Read more here: Open>> https://academy.exceedlms.com Course: DoubleClick Search Basics Topic: Meet your goals with ... Read more

What happens as a result of a search campaign consistently meeting its daily budget?

  What happens as a result of a search campaign consistently meeting its daily budget?   Accelerated ad delivery Higher average cost-per-clicks (CPCs) Fewer sites targeted at once Missed potential ad impressions   Explanations: It’s a repeating explication.You set an average daily budget for each AdWords campaign, and then the system will aim to show your ads as much as possible until your budget is met. Means, ads simply stop and you miss potential impressions if your campaign consistently meeting its daily budget   AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential ... Read more

Higher Quality Scores typically lead to:

  Higher Quality Scores typically lead to:   higher costs and lower ad positions   lower costs and better ad positions:   less overall impressions   faster delivery of daily budget   Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Ad auction eligibility:Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all. Your actual cost-per-click (CPC):Higher quality ... Read more

An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

  An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?   Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC) and increase daily budget Decrease cost-per-click (CPC) and decrease daily budget Improve Quality Score and decrease cost-per-click (CPC)     Explanation : Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score To improve your ad position, you can: increase your bid improve the quality of your ads Improve the ... Read more

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?     You can tell a personal brand story. You can set up a video campaign in just a few minutes. You can reach a targeted audience on YouTube and with partners across the Google Display Network. You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.   Explanation: When it comes to measuring a video ad’s success, views aren’t everything. Alas, Google tools to the rescue, the ... Read more

TrueView video ads can be especially effective for driving what goals?

  TrueView video ads can be especially effective for driving what goals?     Awareness and consideration   Action and awareness   Consideration and action   Only awareness   Explanation: TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products. Consideration View-through rate Watch time Favorability lift Consideration lift Brand interest lift Read more here: Open>> https://academy.exceedlms.com Course: AdWords Video Certification Topic: Find the right video solutions & metrics