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Yandex Metrica Certification Answers

Yandex Metrica Certification Answers   Are statistics saved after a counter is transferred to another username? No, they are not saved. Yes, they are saved in full. They are saved if goals were configured for the counter.   Which username can remove Yandex.Metrica counters? Usernames with “access to edit” guest access. Usernames that are representatives and counter owner usernames. Any username if “Public access to statistics” is enabled the access settings. Only the counter owner’s username. Usernames with “view only” guest access.   Which username cannot edit counter settings? Usernames with “access to edit” guest access. Usernames with “view only” ... Read more

Yandex Direct Certification Answers

Yandex Direct Certification Answers How often is CPC information updated in the client interface? Every 15 minutes. Every 5 minutes. Every 30 minutes.   If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Yes, the ad can appear on the “All ads” page. Yes, the ad can appear on the “All ads” page and sites in the Yandex Advertising Network. No, the ad will not appear anywhere.   How do geotargeting settings affect CPC? CPC can be different depending on the competition of the region(s) indicated. Geotargeting increases CPC in all indicated ... Read more

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?     View-through rate, watch time, favorability lift, consideration lift, and brand interest lift   Views, impressions, unique users, awareness lift, and ad recall lift   Clicks, calls, and sign-ups   Sales and purchase intent lift  

What’s the first step when determining the right video solution for your campaign?

  What’s the first step when determining the right video solution for your campaign?     Find the KPIs that measure your goal   Determine your campaign goals   Choose the video solution that drives that goal   Optimize your campaign  

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?     Google Shopping Insights   Google Trends   Google Correlate   Google Surveys  

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?     His company’s brand name A direct call-to-action (CTA) His company logo Background music