Category: DoubleClick Search Basics Assessment Answers

Bid strategies can find the most opportunities under which condition?

Bid strategies can find the most opportunities under which condition?   A large portfolio that focuses on a single device   A very focused portfolio that is not very complex   A small portfolio with very clear goals   A large portfolio with many trade-offs and opportunities   Explanation: Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance. Read more here: Open>> https://academy.exceedlms.com Course: DoubleClick Search Basics Topic: Meet your goals with ... Read more

How is a search ad’s ranking determined?

How is a search ad’s ranking determined?   The number of years the advertiser has been in business   The advertiser’s bid only   The advertiser’s bid and relevance to the search results   The advertiser’s history of advertising on the search engine    

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?   Custom variable   Cross-channel   Action   Transaction    

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?   Smartphone ad   Call-only ad   Text ad   Search ad    

What goal does a bid strategy use to optimize your bids?

What goal does a bid strategy use to optimize your bids?   Your ad copy   Your key performance indicator   Your budget pacing metrics   Your search terms data    

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?   Segment data by device type   Tag your site with a device specific floodlight tag   Change the date range to focus on dates that tablet users would be most active   Select the engine accounts tab and examine search engines used by mobile users