Category: Google Adwords Fundamentals Assessment Exam Answers – Academy for ads

What happens as a result of a search campaign consistently meeting its daily budget?

  What happens as a result of a search campaign consistently meeting its daily budget?   Accelerated ad delivery Higher average cost-per-clicks (CPCs) Fewer sites targeted at once Missed potential ad impressions   Explanations: It’s a repeating explication.You set an average daily budget for each AdWords campaign, and then the system will aim to show your ads as much as possible until your budget is met. Means, ads simply stop and you miss potential impressions if your campaign consistently meeting its daily budget   AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential ... Read more

Higher Quality Scores typically lead to:

  Higher Quality Scores typically lead to:   higher costs and lower ad positions   lower costs and better ad positions:   less overall impressions   faster delivery of daily budget   Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Ad auction eligibility:Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all. Your actual cost-per-click (CPC):Higher quality ... Read more

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?     $1   $1.24   $1.26   $2      

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

  Which two bidding strategies can boost brand awareness and recognition? (Choose 2)     Cost-per-click (CPC)   Cost-per-thousand viewable impressions (vCPM)   Cost-per-view (CPV)   Cost-per-acquisition (CPA)   Explanation: Focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) or cost per view (CPV) bidding to put your message in front of customers. Read more here: Open>> https://academy.exceedlms.com Course: Adwords Fundamental Topic: Determine a good bidding strategy    

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  What value is used to determine whether your ad will show on a page and, if so, the ad’s position?     Quality Score   Quality Factor   Ad Rank   Ad Score   Explanation: A value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person’s search, ... Read more

Which delivery type shows your ads at an even pace throughout the day?

  Which delivery type shows your ads at an even pace throughout the day?     Accelerated delivery   Standard delivery   Delayed delivery   Optimized delivery   Explanation: Standard delivery is recommended for new advertisers. This delivery method is useful if you want to reach customers evenly throughout the day. If you have a small budget, this method can also help you avoid spending your entire budget in the morning. Since your ad delivery occurs throughout the day, you might not see your ad appear every time you look for it, particularly if your campaign is limited by budget. ... Read more