Category: Google Ads Fundamentals Certification Assessment Answers – Academy for ads

Google Ads Fundamentals Certification Assessment Answers – Academy for ads

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:   create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performance to that of individual competitors determine if campaigns are meeting overall marketing and conversion goals   Explanation: If you really want to succeed with AdWords, you’ll need to regularly review and refine your account’s performance. In particular, you’ll want to monitor the status and progress of both your ads and their keywords. This article explains where to find and how to interpret performance data in ... Read more

Which is a benefit of advertising online?

Which is a benefit of advertising online?   Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website   Explanation:   When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers. Read more here: https://support.google.com/adwords/answer/6227161?hl=en   A question “Which is a benefit of ... Read more

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?   AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4 Due to changes in traffic, AdWords allows up to 20% more ... Read more

What’s one benefit of creating multiple ad groups?

What’s one benefit of creating multiple ad groups?   You can target specific ad groups into various Google networks   You can break up keywords and ads into related themes   You can set different budgets for each ad group   You can pause specific keywords if they are not performing well   Explanation:   Well, maybe its not a misleading question, but still creates some confusion. A reason why you should break keywords into related themes, in fact, is to optimize your ads achieving better quality score and adjusting your bids. So, for me both answers “you can break ... Read more

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?   Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely to download her app Google’s Display Network includes many mobile apps where she could show her ad She can use mobile app extensions to reach users in apps   Explanations:   You can reach a growing audience of people using mobile phones and tablets by ... Read more

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?   “Display Network” “Search Network” “Search Network with Display Opt-in” “Video”   Explanations:   Donna wants her ads on both Search and Display Networks. “searching for unusual t-shirts” – Search network. “People interested in music” – Display network. With this campaign type your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can ... Read more