Category: Google Ads Fundamentals Certification Assessment Answers – Academy for ads

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

  dam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?   Impressions   Reach and frequency   Search terms report   Conversion tracking   Explanation:   If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls. Types of phone call conversions you can track: Calls from ads Calls to a phone number on your website: Clicks on ... Read more

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?   Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) Increase bids for ads with the lowest average position and clickthrough rate (CTR)   Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)   Explanation:   Optimization is an ongoing process. You should test, monitor, analyze and optimize your campaigns on regular basis to achieve your business goals. Finding an optimal keywords list is ... Read more

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?   Include call-to-actions, such as “Find the nearest location”   Information about Italian food in the description   Use the same headline and description as other advertisers   An exclamation point in the display URL   Explanations:   Almost every online tutorial is giving you a wrong answer to this question pointing to “information about Italian food in the description”. But it’s a way to generic term. It’s like selling Porsche ... Read more

Target CPA bidding can help drive conversions by using your conversion history and

  Target CPA bidding can help drive conversions by using your conversion history and:     cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely   cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely   cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely   cost-per-click (CPC) goals to raise your bid when a conversion is more likely   Explanation:   Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s ... Read more

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?   Karen’s ads often show below her organic results for the search query People who see Karen’s site in relevant organic search results often click through to her site Karen’s ads don?t often show for the search query Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’   Explanations:   With the paid & organic report, you can also see how ... Read more

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:   based on how much your product is worth   50% of how much your product is worth   the same amount as the profit generated by your product   the same amount as the revenue generated by your product   Explanation:   Do we really need to know something about AdWords to answer this question? At least even AdWords exam can be funny. Anyway, here is appropriate explication from google ... Read more