Category: Google Ads Fundamentals Certification Assessment Answers – Academy for ads

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

  In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).   Whether or not the ad actually shows   The ad’s position on the page   How quickly your landing page will load once a user clicks on the ad   The design of the ad, including font and color     Explanation: Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on ... Read more

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?   Pause your clients’ campaigns and recreate them in your Google Ads manager account Link the client accounts to your Google Ads manager account Use your clients’ sign–in information to access and manage the accounts Consolidate the 3 accounts into a new Google Ads account you create   Explanations: If you’re an agency or someone who manages multiple AdWords accounts, then a manager account is a powerful tool that could save you time. A manager account is an AdWords account ... Read more

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?   Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Use negative keywords for terms that are related to pets and animals. Bundle similar keywords together in one ad group based on common themes. Use general keywords to reach a specific audience.   Explanation: For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having ... Read more

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?   Create one campaign for all the products his client offers Create one campaign with a broad selection of keywords Create campaigns based on the structure of his client’s website Create multiple campaigns, each with a set of related keywords   Explanation: Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let’s say you sell desserts, beverages, and snacks on ... Read more

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

  Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:   the expected impact of extensions and other ad formats your historical conversion rate the search ranking of your website the daily budget you’ve set   Explanation: A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected ... Read more

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

  Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?   Conversion tracking Search terms report Impressions Reach and frequency   Explanation: If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls. Types of phone call conversions you can track: Calls from ads Calls to a phone number on your website: Clicks on a number on your ... Read more