Category: Google Analytics Individual Qualification Assessment Exam Answers – Academy for ads

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

  The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:   pageviews   events   transactions   A and B only   A,B, and C          

Views can include website data from before the view was created.

  Views can include website data from before the view was created.   False True   Explanation: A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property. Read more here: https://support.google.com/analytics/answer/2649553   A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically ... Read more

Which of the following metrics would most strongly suggest a poorly performing website?

  Which of the following metrics would most strongly suggest a poorly performing website?   Bounce Rate > 90%   Bounce Rate < 90%   % New Visits > 90%   Session Duration > 5 minutes   Which of the following metrics would most strongly suggest a poorly performing website   Sooner or later, the topic of bounce rate will come up. It may be at the beginning of a client engagement, or even months in. But at some point, even when you least expect it, your client will see the metric on a report you’ve prepared and they’ll have ... Read more

By default, which of these is NOT considered a “medium” in Google Analytics?

  By default, which of these is NOT considered a “medium” in Google Analytics?   google   organic   referral   cpc   Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results. Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.” The final default medium is “(none).” This medium ... Read more

Which report helps identify which browsers may have had problems with your website?

  Which report helps identify which browsers may have had problems with your website?   The new vs Returning report The active Users report The Source/Medium report The Browser & OS report   Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those browsers and platforms. Pay particularly close attention to landing pages, checkout forms and any pages that users must navigate in order to convert. Correct any usability issues you find with these pages. Read more here: https://support.google.com/analytics/answer/2659291   Compare your conversion rates by Browser, Operating System, Screen Resolution, Screen Colors, and other technology dimensions. If ... Read more

Which of these represents the hierarchical structure of a Google Analytics account?

  Which of these represents the hierarchical structure of a Google Analytics account?   View > Account > Property   Account > View > Property   Account > Property > View   Property > Account > View   Explanation: Read more here: https://support.google.com/analytics/answer/1009618    Accounts An account is your access point for Analytics, and the top-most level of organization. You need at least one account so you can have access to Analytics, and so you can identify the properties you want to track. How you manage the relationship between accounts and properties is up to you. You can use a one-to-one relationship ... Read more