Category: Google Analytics Individual Qualification Exam Answers – Academy for ad

What feature is required to track customer search terms on a website?

What feature is required to track customer search terms on a website?   Data Import Enhanced Ecommerce Search filters Site Search   Explanation:   If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search in Google Analytics. This feature is very important optimizing your UX. Understanding what visitors are looking for could give your ideas how to improve your website’s structure, optimize your content, menus, and much more. Site Search must be set up for each reporting view.   Site Search lets you understand the ... Read more

Which reports require the activation of Advertising Features?

Which reports require the activation of Advertising Features?   Geo reports   Cohort Analysis reports   Real-time reports   Demographics and Interests reports   Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity). Read more here: https://support.google.com/analytics/answer/2819948     Which reports require the activation of Advertising Features? Get Answers ✅✅✅ Which reports require the activation ... Read more

What is required for User ID to track users across different devices?

What is required for User ID to track users across different devices?   A new Analytics account for reporting Google Tag Manager Sign-in that generates and sets unique IDs All of the above   Explanation:   The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the ... Read more

By default, which of these is NOT considered a “medium” in Google Analytics?

  By default, which of these is NOT considered a “medium” in Google Analytics?   google   organic   referral   cpc   Explanation:   There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results. Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.” The final default medium is “(none).” This ... Read more

Which reports require you to activate advertising features?

Which reports require you to activate Advertising Features?   Cohort Analysis reports   Real-time reports   Demographics and Interests reports   Geo reports   Explanation:   To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity). Read more here: https://support.google.com/analytics/answer/2819948  

What does assigning a value to a Google Analytics Goal enable?

  What does assigning a value to a Google Analytics Goal enable?   Analyze a website conversion funnel Compare goal conversions and measure changes to a website Track real-time business revenue Track actual revenue from conversions   Explanation:   Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Read more here: https://support.google.com/analytics/answer/1012040   In Google Analytics, Goals measure how well your site fulfills objectives. So, defining goals is a core step in analyzing and optimizing your website. Having properly configured goals allows Analytics to provide you with critical information, such as ... Read more