Category: Google Digital Sales Certification Exam Answers

Which is a benefit of advertising online?

Which is a benefit of advertising online?   Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website   Explanation:   When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers. Read more here: https://support.google.com/adwords/answer/6227161?hl=en   A question “Which is a benefit of ... Read more

You can use audience targeting to show your ads to:

You can use audience targeting to show your ads to:   specific websites, based on specific interests groups of websites, based on specific interests specific groups of people, based on their interests specific groups of people, based on their location   Explanation:   Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion — and we’ll show ... Read more

A standard AdWords text ad is made up of:

A standard AdWords text ad is made up of:   a display URL and description text a headline, image, and description text a headline and description text a headline, a display URL, and description text   Explanation:   Text ads on the Search Network show above and below Google search results. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL and description text. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, ... Read more

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:   measures trends relating to the search terms people have used before seeing your ad   focuses on getting customers to complete an online purchase   shows you which ads lead to customer actions that have value for your business   automatically gives you personal details about the people who convert   Explanation:   ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows ... Read more

You can use Display Planner to:

You can use Display Planner to:   see how other advertisers perform on websites where you want your ad to appear  compare how your current Display Network campaign could perform on websites you’d like to target  see ways to reach your target audience based on your keywords, website, or interest categories  see which image and text ads are performing best on the specific websites you’re targeting   or   see which images and text ads within your campaign are performing best on the specific websites you are targeting run a report to determine which keywords are most likely to convert ... Read more

You can use Keyword Planner to identify:

You can use Keyword Planner to identify:   the number of negative keywords you should add the amount of traffic potential keywords might get which text ads are performing best based on your keywords webpages where your ad can appear based on your keywords   Explanations:   Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several ... Read more