Category: Google Digital Sales Certification Exam Answers

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

  You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:   use text ads that encourage people to visit her website   reach people who are searching for her products   reach people who are interested in similar products   use text ads that encourage people to call her business   Explanation: The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe.It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube ... Read more

An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

  An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?   Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC) and increase daily budget Decrease cost-per-click (CPC) and decrease daily budget Improve Quality Score and decrease cost-per-click (CPC)     Explanation : Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score To improve your ad position, you can: increase your bid improve the quality of your ads Improve the ... Read more

You can use audience targeting to show your ads to:

  You can use audience targeting to show your ads to:     specific websites, based on specific interests   groups of websites, based on specific interests   specific groups of people, based on their interests   specific groups of people, based on their location   Explanation: Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion ... Read more

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:    A)  reach people who are interested in similar products  B)  use text ads that encourage people to call her business  C)  use text ads that encourage people to visit her website  D)  reach people who are searching for her products   Explanation: A question is about new product line, means, people can’t be already searching for it. Text ads are referring to Search Network firstly, not Display. Only possible answer is “reach people who are interested in similar products”. ... Read more

Which client would you advise to advertise on the Google Search Network?

Which client would you advise to advertise on the Google Search Network?   Jim, who wants to reach people on social networks interested in poetry Suzy, who wants to reach people browsing travel websites about China Bill, who wants to reach people looking for plumbing services Carol, who wants to reach people watching YouTube videos   Explanation: The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. ... Read more

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?   or   Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?   AdWords budgets can only be set once annually and require a fixed commitment   Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined ... Read more