Category: Google Digital Sales Certification Exam Answers

Which is a benefit of advertising online?

  Which is a benefit of advertising online?   Reach people who are likely interested in what you’re advertising   Automatically collect information about potential customers   Increase your position in organic search results   Make money by showing ads on your website   Explanation:   When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers. Read more here: https://support.google.com/adwords/answer/6227161?hl=en   A question “Which ... Read more

Which statistic indicates how often a click has led to a conversion?

  Which statistic indicates how often a click has led to a conversion?   Cost-per-conversion   Clickthrough rate (CTR)   Conversion rate   Converted clicks   Explanation:   Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions   In Google Ads, conversion an action defined as valuable to your business, such as an online purchase, call, subscription or anything else. Conversions are one of the main factors which show your campaign is successful or not. Especially if you’re focusing on direct impact, not raising brand awareness for example. While conversions number is important, actually it doesn’t show you much. ... Read more

You can use audience targeting to show your ads to:

  You can use audience targeting to show your ads to:     specific websites, based on specific interests   groups of websites, based on specific interests   specific groups of people, based on their interests   specific groups of people, based on their location   Explanation:   Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and ... Read more

You can use Display Planner to:

  You can use Display Planner to:   see how other advertisers perform on websites where you want your ad to appear    compare how your current Display Network campaign could perform on websites you’d like to target    see ways to reach your target audience based on your keywords, website, or interest categories    see which image and text ads are performing best on the specific websites you’re targeting   or   see which images and text ads within your campaign are performing best on the specific websites you are targeting   run a report to determine which keywords ... Read more

You can use Keyword Planner to identify:

  You can use Keyword Planner to identify:     the number of negative keywords you should add   the amount of traffic potential keywords might get   which text ads are performing best based on your keywords   webpages where your ad can appear based on your keywords   Explanations:   Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new ... Read more

Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?

  Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?     “How will this impact your business long-term?”   “What is your budget?”   “Who else needs to be involved in this decision?”   “When do you want to get started?”