Category: Google Digital Sales Certification Exam Answers

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:   Keywords   Placements   Website   Ad text   Explanation: Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want. Source When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match ... Read more

What is the main purpose of summarizing the conversation with the client at the end of a meeting?

What is the main purpose of summarizing the conversation with the client at the end of a meeting?   It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary   It makes the client feel he is important and guarantees he will buy what you are selling   It makes the client feel he is being listened to and the solution provided is customized for him   It buys you a extra time to decide how to close the sale    

Which is a benefit of advertising online?

Which is a benefit of advertising online?   Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website   Explanation:   When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers. Read more here: https://support.google.com/adwords/answer/6227161?hl=en   A question “Which is a benefit of ... Read more

You can use audience targeting to show your ads to:

You can use audience targeting to show your ads to:   specific websites, based on specific interests groups of websites, based on specific interests specific groups of people, based on their interests specific groups of people, based on their location   Explanation:   Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion — and we’ll show ... Read more

A standard AdWords text ad is made up of:

A standard AdWords text ad is made up of:   a display URL and description text a headline, image, and description text a headline and description text a headline, a display URL, and description text   Explanation:   Text ads on the Search Network show above and below Google search results. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL and description text. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, ... Read more

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:   measures trends relating to the search terms people have used before seeing your ad   focuses on getting customers to complete an online purchase   shows you which ads lead to customer actions that have value for your business   automatically gives you personal details about the people who convert   Explanation:   ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows ... Read more