Category: Google Ads Display Advertising Certification Assessment Answers

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?     Similar audiences   In-market audiences   Gmail ads   Demographic targeting   Explanation:   With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men. Read more here: https://support.google.com/adwords/answer/2580383   ... Read more

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?     In-market audiences   Similar audiences   Topic targeting   Dynamic remarketing   Explanation:   Dynamic remarketing helps you build leads and drive sales by showing the most relevant products and services to previous visitors to your website. Dynamic remarketing delivers relevant ads to specific segments of your audience. While a user is shopping, she’ll see the exact product she was researching on your site. At the same time, she can automatically be ... Read more

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?     Set the targeting for the ad group to “Broad Reach”   Set the targeting for the campaign to “Target all” and resubmit the ad   Set the targeting for the ad group to “Target all”   Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”   Explanations:   “Target and bid” restricts your ads to showing for the targeting method you’ve selected, like keywords. When you ... Read more

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?     Demographic targeting   In-market audiences   Dynamic remarketing   A broad affinity audience   Explanations:   Select in-market audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. Inmarket audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions ... Read more

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  An advertiser would benefit from using affinity audience targeting if they want to reach people:     regardless of their particular interests   with a very specific interest, for example, avid marathon runners   who’ve already visited their website   with a particular broad interest, for example, sports fans   Explanations:   Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos ... Read more

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

  Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:     uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions   optimizes affinity targeting to place ads on all relevant web pages   optimizes keywords and applies affinity targeting conversion models to target ads   uses dynamic placement to target web pages and applies predictive conversion models to ... Read more