Which of these statements is true?
Location extensions appear when someone who’s physically near the business searches on relevant terms
Location targeting determines which business address appears in an extension
Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
This can be understood with an example. Let’s suppose, Zain owns a doughnut shop in Portland, and wants to draw foot traffic to his storefront. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like “best doughnut” or “doughnut shop”) can see his address, a clickable “Call” button, and directions to his shop making it easier for potential customers to find him.
Read more here: //support.google.com/adwords/answer/2404182?hl=en
Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place. Location extensions may also include a phone number or call button so that users can easily call your business.
This article provides an overview of location extensions. For instructions on how to set up location extensions in your AdWords account, go to Use location extensions.
Before you begin
If you make products and want to help people find them at chain stores, see About affiliate location extensions instead.
When to use
Location extensions encourage people to visit your business. Here’s a Search Network example. Clara, a bakery owner, wants to draw foot traffic to her storefront. She adds a location extension to her campaign. Now, when people nearby who search on mobile for one of her keywords (“best bakery nearby” or “fresh bread”), her extension show and may give bread-lovers:
- the distance to her location, and its city (mobile)
- her location’s street address (computer)
- a clickable “Call” button
- a tappable or clickable access to a details page for her location—with information such as hours, phone number, photos, customer ratings, and directions.
Location extensions can also run on Display campaigns. Location extensions on Display help you close the loop between online ads and offline sales by driving foot traffic to stores. Here’s a Display Network example. A major clothes retailer wants to target the audience segment “Fashionistas”—encouraging people browsing online to come into the store and make purchases. To accomplish this goal, the store’s account manager sets up location extensions on Display ads. When people see her ads, they can check out the business photos, open hours, and store location on the map then click on “Direction” to navigate to the store.