Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- A bid of zero
- A bid that’s the average of the subdivisions
- Continue subdividing until there are no products in this group
- A bid lower than the subdivisions
The products within the product groups you don’t subdivide remain in an “Everything else” product group. You then set bids for each product group depending upon your campaign goals.