Category: Google Video Advertising Exam Answers

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?     You can tell a personal brand story. You can set up a video campaign in just a few minutes. You can reach a targeted audience on YouTube and with partners across the Google Display Network. You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.   Explanation: When it comes to measuring a video ad’s success, views aren’t everything. Alas, Google tools to the rescue, the ... Read more

TrueView video ads can be especially effective for driving what goals?

  TrueView video ads can be especially effective for driving what goals?     Awareness and consideration   Action and awareness   Consideration and action   Only awareness   Explanation: TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products. Consideration View-through rate Watch time Favorability lift Consideration lift Brand interest lift Read more here: Open>> https://academy.exceedlms.com Course: AdWords Video Certification Topic: Find the right video solutions & metrics    

If someone clicks a TrueView video discovery ad, where do they land?

  If someone clicks a TrueView video discovery ad, where do they land?   The video on the YouTube watch page or advertiser’s channel The advertiser’s YouTube Masthead The advertiser’s website The ad’s destination URL   Explanation: Discovery ads always serve one purpose — to encourage users to click and watch. To encourage those behaviors, these ads rely on clever repurposing of two creative elements: the thumbnail and text. The video plays on the YouTube Watch page or on your channel page. Where can the ads appear? On YouTube search results Alongside related YouTube videos On the YouTube mobile homepage ... Read more

Where on YouTube can TrueView video discovery ads run?

  Where on YouTube can TrueView video discovery ads run?     YouTube watch pages and Masthead ads, and Google search results YouTube homepage, YouTube search results and watch pages YouTube videos and Google search results Google TV, Google search results, and the Display Network   Explanation: TrueView discovery ads reach people at moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web. They can appear: next to YouTube videos, on YouTube search results, on the YouTube homepage, on video plays on YouTube channels and watch pages, and on publisher sites and apps ... Read more

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?   Select the viewer actions he wants to target for his list Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones Add the remarketing list to his campaign Link his current AdWords account to his existing YouTube channel  

Which is the best tip for optimizing a TrueView video for viewer engagement?

  Which is the best tip for optimizing a TrueView video for viewer engagement?   Look at engagement rate for targeting and focus on the methods with the highest view through rate   Add exclusions to the campaign   Run both an in-stream and a video discovery version of the ad   Increase each target group’s bid by 100%   Explanation: Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example: If you find that your video ad’s view rate is lower than ads in your ... Read more