Category: Google Ads Video Advertising Certification Assessment Answers

Google Ads Video Advertising Certification Assessment Answers – Category

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?   You can tell a personal brand story.   You can set up a video campaign in just a few minutes.   You can reach a targeted audience on YouTube and with partners across the Google Display Network.   You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.   Explanation:   When it comes to measuring a video ad’s success, views aren’t everything. Alas, Google tools to the ... Read more

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?   The targeting options that were used   Clickthrough rate (CTR) and cost-per-click (CPC)   View rate and cost-per-click (CPC)   View rate, cost-per-view (CPV), and follow-on views   Explanation:   So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example: If you find that your video ad’s view rate is lower than ... Read more

Where on YouTube can TrueView video discovery ads run?

Where on YouTube can TrueView video discovery ads run?     YouTube watch pages and Masthead ads, and Google search results   YouTube homepage, YouTube search results and watch pages   YouTube videos and Google search results   Google TV, Google search results, and the Display Network   Explanation:   TrueView discovery ads reach people at moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web. They can appear: next to YouTube videos, on YouTube search results, on the YouTube homepage, on video plays on YouTube channels and watch pages, and on publisher ... Read more

True or False: You can use contextual targeting with videos.

True or False: You can use contextual targeting with videos.   False   True   Explanation:   The process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Google Ads uses contextual targeting when an ad group has keywords or topics and its campaign is set to show ads on the Display Network. But you can not use contextual targeting with Video. Read more here: https://support.google.com/google-ads/answer/1726458   Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on ... Read more

Where would a call-to-action (CTA) overlay show?

Where would a call-to-action (CTA) overlay show?   All of the listed answers are correct   On TrueView in-display ads   On videos on your channel   On embedded videos   Explanation:   Call-to-action overlays are eligible to show on any TrueView video ad on YouTube.They’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view. Read more here: https://support.google.com/partners/answer/3013684?hl=en  

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.   Brands   Fans   Creators   Networks   Explanation:   With the help of YouTube Director or maybe even a well-known YouTube creator, you’ll have your story up on YouTube in no time. Partnering with a creator may be just what your brand needs to create that seamless and organic messaging experience. But first let’s ... Read more