Category: Google Video Advertising Exam Answers

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?   Select the viewer actions he wants to target for his list Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones Add the remarketing list to his campaign Link his current AdWords account to his existing YouTube channel  

Which is the best tip for optimizing a TrueView video for viewer engagement?

  Which is the best tip for optimizing a TrueView video for viewer engagement?   Look at engagement rate for targeting and focus on the methods with the highest view through rate   Add exclusions to the campaign   Run both an in-stream and a video discovery version of the ad   Increase each target group’s bid by 100%   Explanation: Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example: If you find that your video ad’s view rate is lower than ads in your ... Read more

_______ is used to measure video campaigns.

  _______ is used to measure video campaigns.     Cost-per-click (CPC) bidding   Cost-per-thousand-impressions (CPM) bidding   Cost-per-view (CPV) bidding   Cost-per-acquisition (CPA) bidding     Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners). Read more here: https://support.google.com/adwords/answer/2472735  

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?     View-through rate, watch time, favorability lift, consideration lift, and brand interest lift   Views, impressions, unique users, awareness lift, and ad recall lift   Clicks, calls, and sign-ups   Sales and purchase intent lift  

What’s the first step when determining the right video solution for your campaign?

  What’s the first step when determining the right video solution for your campaign?     Find the KPIs that measure your goal   Determine your campaign goals   Choose the video solution that drives that goal   Optimize your campaign  

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?     Google Shopping Insights   Google Trends   Google Correlate   Google Surveys   Explanation: Use Google Surveys to: Probe for audience thoughts on existing or past campaigns Test consumer insights Uncover customer mindsets Read more here: Open>> https://academy.exceedlms.com Course: AdWords Video Certification Topic: Understand your audience better