Category: Google Ads Video Advertising Certification Assessment Answers

Google Ads Video Advertising Certification Assessment Answers – Category

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?   Mastheads   Bumper ads   TrueView ads   Google Preferred   Explanation:   TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places. Viewers must choose to watch TrueView video ads, so you know they had some interest. TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations. TrueView ads can appear on YouTube ... Read more

What is Google’s programmatic buying platform?

What is Google’s programmatic buying platform?   AdWords   Google Analytics   DoubleClick Bid Manager   YouTube   Explanation:   DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time. Read more here: https://www.thinkwithgoogle.com/intl/en-apac/tools-research/programmatic/doubleclick-digital-marketing-platform/  

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?   Mobile and Tablet options   Scheduling and Delivery   Budget   Bidding   Explanation:   Schedule: You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries. You can use the ad schedule to: Specify certain ... Read more

What’s the first step when determining the right video solution for your campaign?

What’s the first step when determining the right video solution for your campaign?   Find the KPIs that measure your goal   Determine your campaign goals   Choose the video solution that drives that goal   Optimize your campaign   Explanation:   The first step is determining your goal. You should first identify your marketing objectives. Understand what you want from this campaign, awareness, consideration or action like sign-up, subscription, or purchase. Then choose the KPIs that measure your campaign’s impact on your marketing objectives. Read more here: Open>> https://academy.exceedlms.com Course: Google Ads Video Topic: Launching your video campaign  

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?   Start now Download this Click here Learn how to build a table   Explanation:   When you really want to get someone to do something, a decisive call to action is definitely the way to go. Makes sense, right? And, it’s also associated with increased brand lift. Tips: Think like a parent — specify the exact behavior you want users to do (“Learn How ... Read more

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?   Google Correlate Google Surveys Google Trends Google Shopping Insights   Explanation:   Use Google Shopping Insights to understand consumer awareness and mindshare for a product, from national down to city-level insights; Insights is currently available for the US market only. Measure interest: See that consumer interest! Use ... Read more