Category: Google Ads Video Advertising Certification Assessment Answers

TrueView video discovery ads run on:

  TrueView video discovery ads run on:   The Search Network and the Display Network   The YouTube Network   YouTube videos and YouTube search pages   The Display Network   Explanation:   TrueView Video Discovery ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video partner sites and apps on the GDN Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en  

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?     Engagement report   Likes and dislikes report   Audience retention report   Watch time report   Explanation:   Engagement report: From comments to likes to sharing patterns, scour the many engagement reports to get a good read on how your viewers are interacting ... Read more

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?     Mastheads   Bumper ads   TrueView ads   Google Preferred        

Why is average view frequency important to measure?

  Why is average view frequency important to measure?     It lets you continually track conversions   It tells you how many people are viewing the ad   It shows you how engaged people are with the ad   It shows how often the average person sees or interacts with the ad   or   All of the listed answers are incorrect.   You can see the number of conversions the ad received.   You can understand how often a single user sees your ad   You can see how engaged a viewer is with your ad   Explanation: ... Read more

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?     YouTube Analytics   AdWords Reporting   Video Performance Data   Google Brand Lift    

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?     You can tell a personal brand story.   You can set up a video campaign in just a few minutes.   You can reach a targeted audience on YouTube and with partners across the Google Display Network.   You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.   Explanation:   When it comes to measuring a video ad’s success, views aren’t everything. Alas, Google tools ... Read more