Category: Google Ads Video Advertising Certification Assessment Answers

Google Ads Video Advertising Certification Assessment Answers – Category

Where on YouTube can TrueView video discovery ads run?

Where on YouTube can TrueView video discovery ads run?     YouTube watch pages and Masthead ads, and Google search results   YouTube homepage, YouTube search results and watch pages   YouTube videos and Google search results   Google TV, Google search results, and the Display Network   Explanation:   TrueView discovery ads reach people at moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web. They can appear: next to YouTube videos, on YouTube search results, on the YouTube homepage, on video plays on YouTube channels and watch pages, and on publisher ... Read more

True or False: You can use contextual targeting with videos.

True or False: You can use contextual targeting with videos.   False   True   Explanation:   The process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Google Ads uses contextual targeting when an ad group has keywords or topics and its campaign is set to show ads on the Display Network. But you can not use contextual targeting with Video. Read more here: https://support.google.com/google-ads/answer/1726458   Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on ... Read more

Where would a call-to-action (CTA) overlay show?

Where would a call-to-action (CTA) overlay show?   All of the listed answers are correct   On TrueView in-display ads   On videos on your channel   On embedded videos   Explanation:   Call-to-action overlays are eligible to show on any TrueView video ad on YouTube.They’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view. Read more here: https://support.google.com/partners/answer/3013684?hl=en  

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.   Brands   Fans   Creators   Networks   Explanation:   With the help of YouTube Director or maybe even a well-known YouTube creator, you’ll have your story up on YouTube in no time. Partnering with a creator may be just what your brand needs to create that seamless and organic messaging experience. But first let’s ... Read more

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?   Google does not provide cross-device targeting at this time.   Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.   TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.   Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.   Explanation:   We’re living in the ... Read more

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?   Mastheads   Bumper ads   TrueView ads   Google Preferred   Explanation:   TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places. Viewers must choose to watch TrueView video ads, so you know they had some interest. TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations. TrueView ads can appear on YouTube ... Read more