Category: Google Video Advertising Exam Answers

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?     View-through rate, watch time, favorability lift, consideration lift, and brand interest lift   Views, impressions, unique users, awareness lift, and ad recall lift   Clicks, calls, and sign-ups   Sales and purchase intent lift  

What’s the first step when determining the right video solution for your campaign?

  What’s the first step when determining the right video solution for your campaign?     Find the KPIs that measure your goal   Determine your campaign goals   Choose the video solution that drives that goal   Optimize your campaign  

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?     Google Shopping Insights   Google Trends   Google Correlate   Google Surveys  

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?     His company’s brand name A direct call-to-action (CTA) His company logo Background music  

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?     Mastheads Bumper ads TrueView ads Google Preferred  

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?     YouTube AdWords Through a third-party provider Through a Google representative