Category: Hootsuite Social Marketing Certification Exam Answers

When it comes to tracking the ROI of your community building efforts, we recommend focusing on three types of community metrics: (pick three)

When it comes to tracking the ROI of your community building efforts, we recommend focusing on three types of community metrics: (pick three)   engagement   growth   conversions   generated sales   brand love   click-throughs  

A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.

A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.   video campaign   Automation triggers   smart campaign   universal app campaign   search campaign  

Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you’ll need to create your ad in _____________.

Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you’ll need to create your ad in _____________.   Hootsuite Ads   Google Ads   Instagram Desktop   the Instagram app   Facebook  

When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.

When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.   conversion goals   brand’s voice and mission   sales pitch   personality   organization’s KPIs  

Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content.

Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content.   Instagram   MySpace   LinkedIn   Facebook   Twitter  

It’s important to remember that community building is about building relationships over time. When you’re getting started with measuring the ROI of your community building efforts, we recommend you track your progress ____________ rather than weekly.

It’s important to remember that community building is about building relationships over time. When you’re getting started with measuring the ROI of your community building efforts, we recommend you track your progress ____________ rather than weekly.   yearly   hourly   quarterly   daily