Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? No, this is not something you can personalize. Yes, when the recent conversion was in an email. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, this is possible for leads.
Where do you want to place a navigation menu? At the top of the homepage and only in the footer on all other pages. Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page.
Which of the following is NOT one of the characteristics a website must have in order to create a good user experience? A) Accessible B) Enjoyable C) Intuitive D) Consistent E) Useful F) Appealing
How does contextual marketing help you create a good user experience? The newness of the technology is appealing to the user. It delivers content that is relevant in relation to the user’s needs. It helps users find your website through their online searches. It can help you maintain consistency across your website.
True or false? A personalization token has a default value set automatically. True False
Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina? “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” “Welcome back! Check out our latest blog post.”