Google Adwords Fundamentals Assessment Exam Answers – Academy for ads – 2018

Google Adwords Fundamentals Assessment Exam Answers – Academy for ads – 2018

AdWords Fundamentals was updated. Now it’s available on Google Academy for Ads. Google changed this exam 17th January, 2018.

The Exam now is called AdWords Fundamentals Assessment and it is available on Google Academy for Ads.

Adwords Fundamentals Exam Answers

The Exam contains 65 questions. You have 90 minutes to answer them. But there are 128 possible different questions you could get during AdWords Fundamentals Assessment Exam. This means that every time you take an exam, you randomly get 65 questions out of 128.

 

 

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the ad delivery method from “Accelerated” to “Standard”

Segment her campaign performance by time of day

Change the ad delivery method from “Standard” to “Accelerated”

Increase her daily budget

 

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Use a location bid adjustment to increase bids for customers in Tokyo

Create a separate ad group to target ads and bids for Tokyo

Use the user location view to understand if people who click your ads are located in Tokyo

Refine where your ads show by adding the keyword “Tokyo”

 

 

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

“Search Network”

“Search Network with Display Opt-in”

“Shopping”

“Display Network”

 

 

 

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Use target search page location to help get your client’s ads to the top of mobile search page results

Set a mobile bid adjustment to increase bids for searches on mobile devices

Set a mobile bid adjustment to decrease bids for searches on computers and tablets

Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices

 

 

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

How much you’ve spent on the campaign compared to the value of leads generated

You can’t calculate return on investment for campaigns that are focused on online leads

The percentage of budget spent compared to how many forms were completed

The number of clicks your ad received divided by the number of times it showed

 

 

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Add the terms as exact match keywords

Add the terms as phrase match keywords

Add the terms as negative keywords

Add the terms as keywords

 

 

What report can help you identify opportunities to improve your keywords and ads?

Paid & organic report

Auction insights report

Search terms report

Time segmentation report

 

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

A page with information on instrument rentals and a contact form

His homepage, with links to instrument sales, rentals, and music lessons

A page with information on music lessons and a contact form

A page with a wide selection of instruments for sale

 

 

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

It lets people who see your ad get directions to your store on Google Maps

It allows you to show your ad on app categories that you choose

It encourages people using mobile devices to install your app

It directs people to your online store to purchase your products

 

 

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

AdWords policies can help web user distinguish between ads and search results

AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

AdWords policies can keep disapproved ads and websites out of organic search results

AdWords policies can help keep ad costs low and affordable for advertisers

 

 

What happens when a campaign consistently meets its average daily budget?

Average cost-per-click (CPC) bids will be lowered

Your budget is automatically adjusted

Ads in that campaign will show less often than they could

Ads in that campaign will stop showing for the rest of the billing cycle

 

 

 

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

AdWords only shows an ad for keywords with proper spelling and plural forms

Your keyword list would be disapproved based on Google’s advertising policies

AdWords can automatically include these variations for you

Broad match includes the exact words and phrases a user searches for

 

 

 

Which is a benefit of advertising online with Google AdWords?

Advertisers can choose how much they spend and only pay when someone clicks their ad

Advertisers can choose how many times their ad should show during the day

Advertisers pay the same amount every time someone clicks their ad

Advertisers can pay to always show their ad above the organic search results

 

 

 

How are manual extensions different from automatic extensions?

Manual extensions require you to fill out additional information. Automatic extensions do not.

There is only one type of manual extension but many types of automatic extensions

Manual extensions cost more than automatic extensions

Automatic extensions require setup. Manual extensions do not.

 

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Create multiple ad groups that target different devices, and monitor the results

Set up an experiment to test which device he should target

Create multiple campaigns that target different devices, and monitor the results

Segment his campaign statistics by device

 

 

 

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Search terms

Clicks

Clickthrough rate (CTR)

Impressions

 

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

$2.50

$5

$10

$25

 

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Negative match keywords

Broad match keywords

Exact match keywords

Phrase match keywords

 

 

 

You would choose to advertise on the Search Network if you wanted to:

reach customers browsing websites related to your business

reach customers while they’re searching for your products or services

choose the types of websites where you want your ads tos how

choose from a range of ad formats, like video and image ads

 

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Karen’s ads often show below her organic results for the search query

People who see Karen’s site in relevant organic search results often click through to her site

Karen’s ads don’t often show for the search query

Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

 

 

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

“Search Network”

“Video”

“Search Network with Display Opt-in”

“Display Network”

 

 

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”

A call-to-action like “Visit our gym now”

A promotion like “20% off fitness classes”

A call-to-action like “Sign up for a free trial”

 

 

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

cost-per-click (CPC) goals to raise your bid when a conversion is more likely

cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

 

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Maximize clicks

Enhance cost-per-click (CPC)

Target return on ad spend (ROAS)

Target search page location

 

 

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

App promotion ads

Shopping ads

Image ads

Sitelink extensions

 

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

$0.51

$1

$1.01

$0.5

 

 

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

the daily budget you’ve set

your historical conversion rate

the expected impact of extensions and other ad formats

the search ranking of your website

 

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Seller ratings

Location extensions

Previous visit extensions

Sitelink extensions

 

An advertiser should group their campaigns by:

type of product or service

number of keywords

maximum cost-per-click (CPC) bids

number of ad groups per campaign

 

 

 

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Cost-per-thousand viewable impressions (vCPM)

Cost-per-acquisition (CPA)

Cost-per-view (CPV)

Cost-per-click (CPC)

 

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Clickthrough rate (CTR)

Converted clicks

Impressions

Conversion rate

 

 

How much are you charged for a click on your AdWords ad?

You’re charged $0.01 for every click.

You’re charged only the minimum amount needed to maintain your ad’s position.

You’re charged the full amount you bid.

You’re charged 10 cents more than the next highest bid.

 

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Include call–to–actions, such as “Find the nearest location”

Information about Italian food in the description

Use the same headline and description as other advertisers

An exclamation point in the display URL

 

 

 

What’s one of the main benefits of using ad extensions?

Extensions increase your reach by showing your ad on more advertising networks

Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

Extensions provide additional information to make your ads more relevant to customers

Extensions are automated so you don’t have to create your ads

 

 

 

 

When building a keyword list for a Display Network campaign, you should do which of the following:

Use Display Campaign Optimizer to identify new keywords

Only include exact match keywords

Only use Keyword Planner to identify new keywords

Include keywords that are related to the websites your customers visit

 

 

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

AdWords budgets can only be set once annually and require a fixed commitment

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

Online campaigns generate clicks, whereas other channels generate exposure

Budgets cannot be applied to online campaigns due to constant changes in traffic

 

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

 

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Dynamic Search Ads

Ecommerce tracking

Remarketing

Conversion tracking

 

 

 

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”

Create two separate accounts, one for each of these locations.

Create two separate campaigns, each targeting one of these locations.

Create two separate ad groups, each targeting one of these locations.

None of the above. AdWords can’t target users in specific locations.

 

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

Use a balanced combination of broad-, exact-, and phrase-matched keywords

Add affinity audiences targeting people interested in green living and beauty

Target large metropolitan areas where people are more likely to encounter her product

 

 

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Broaden his keyword list for ads with the lowest clickthrough rate (CTR)

Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

Increase bids for ads with the lowest average position and clickthrough rate (CTR)

Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

 

 

 

 

What is the Google Network?

The term that embodies all of the places where your AdWords ad can appear.

A network of partner websites that will show your AdWords ad.

A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.

The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.

 

In order to appeal to customers on mobile devices, it’s important to:

Send users to a video-based landing page

Send users to a mobile–friendly landing page

Avoid using ad extensions

include your phone number as your display URL

 

 

Which targeting option can help you reach people who’ve previously visited your website?

Interest category targeting

Demographic targeting

Device targeting

Remarketing

 

You would choose to advertise on the Display Network if you wanted to:

show ads to people on non-Google search sites

show ads on Google Maps

show ads on websites related to your business

show ads on Google Shopping

 

 

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Use the Search terms report to see the terms people were searching for when her ad was shown.

Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.

Track the clicks and clickthrough rate (CTR) of her ad campaign.

Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. ”

 

Which of the following items is not a component of Quality Score?

Landing page experience

Maximum cost–per–click (max. CPC) bid

Ad relevance

Expected clickthrough rate (CTR)

 

 

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

measures trends relating to the search terms people have used before seeing your ad

focuses on getting customers to complete an online purchase

shows you which ads lead to customer actions that have value for your business

automatically gives you personal details about the people who convert

 

 

You can use audience targeting to show your ads to:

specific websites, based on specific interests

groups of websites, based on specific interests

specific groups of people, based on their interests

specific groups of people, based on their location

 

 

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Placements

Audiences

Keywords

Topics

 

 

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Video ads

Ads with extensions

Shopping ads

Image ads

 

Each campaign in your AdWords account should have a single:

maximum cost-per-click (max. CPC) bid

landing page

business goal

ad group

 

 

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Create a campaign with ads and keywords written in French

Create a campaign targeting Paris and languages other than French

Create a campaign targeting French and regions other than Paris

Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

 

 

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

create a different ad for each keyword

create multiple ads for each keyword

only create one ad that’s relevant to all keywords

create ads that are relevant to all keywords

 

What is the benefit of having multiple ads in an ad group?

Ads are only eligible to show ad extensions if there’s more than one ad in that ad group

Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group

When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often

AdWords will automatically match each ad to the keywords it’s most relevant to

 

Which client would you advise to use radius targeting?

Luis, whose e-commerce business delivers nationwide

Denise, whose service can reach customers within 30 miles

Christopher, who wants to promote his new product in select cities

Mabel, who wants to exclude her ads from certain cities

 

 

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Make sure the landing page is closely related to the ad

Increase the average daily budget for the campaign

Broaden the list of keywords to reach more potential customers

Increase the cost-per-click (CPC) bid for low-performing keywords

 

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

Use the top movers report which campaigns have seen the biggest change in clicks since last month

Use the paid & organic report to show when his website appears in organic search, with no associated ads

Use the Search term report to show which search terms lead to the most clicks on his ads

 

 

On the Display Network, your ad is eligible to show on a webpage if your:

keywords match that webpage’s content

ad text matches that webpage’s content

landing page matches that webpage’s content

website matches that webpage’s content

 

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Delete the keyword and use Keyword Planner to find more relevant keywords

Delete the keyword and add a synonym of the keyword to the campaign

Set an ad group bid adjustment of +20% for that keyword

Modify the ad associated with that keyword to direct to a highly-relevant landing page

 

 

Which of these metrics is especially important to clients who are running a branding campaign?

Clickthrough rate (CTR)

Average cost-per-click (avg. CPC)

Impressions

Phone call conversions

 

 

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

The profit derived from a paid click

The bids of the next closest advertiser

The average profit per conversion

The Quality Score of the keyword

 

 

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

They should use location targeting

They should use device targeting

They should use placement targeting

They should create remarketing lists for search ads

 

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Remarketing

Keywords

Topics

Placements

 

 

 

Your ad can show to a potential customers when your targeted language matches:

the customer’s browser setting

the customer’s Google interface language setting

the language of websites a user visits most often

the customer’s operating system language

 

 

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Add search terms that are not leading to many clicks as negative keywords

Add sitelinks to your ads to make them even more prominent

Make sure all of these search terms are included as keywords, regardless of relevance

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

 

 

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Cost-per-thousand impressions (CPM)

Cost-per-acquisition (CPA)

Maximize Clicks

Manual cost-per-click (CPC)

 

 

Higher Quality Scores typically result in:

lower costs only

better ad positions only

lower costs and better ad positions

higher costs and better ad positions

How are negative keywords different from other keywords?

They can increase your costs.

They prevent your ad from showing for search terms that you don’t want.

They make your ad appear for search terms that you don’t want.

They can only be used for ads on the Display Network.

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Set up a remarketing list to show ads to women who have previously visited your client’s website

Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips

Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads

Add demographic and age targeting to show ads to people in this audience

 

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

show ads when someone searches for dance classes

match his ad text to what people are searching

pick the most popular keywords for his campaign

show ads on dance websites and YouTube videos

 

 

A standard AdWords text ad is made up of:

display URL and description text

headline text, image, and description text

headline text and description text

headline text, a display URL, and description text

 

 

How are rich media ads different from other ad formats?

They are displayed on the Search Network

They are a type of text ad

They are static image ads

They are ads with animation or other types of motion

 

Which campaign type would an advertiser use to target users searching on Google.com?

“Search Network with Display opt-in”

“Display Network”

Search Network

Video campaign

 

Why would an advertiser use sitelinks?

To let customers click a button to call the business

To showcase customer reviews with high-quality survey data

To show a link that sends people to the app store or starts downloading an app

To give customers quick access to multiple pages of an advertiser’s website

 

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

Test different cost-per-click (CPC) bids

Test only one version of your ad text

Lower the cost-per-click (CPC) bids and increase the budget

Delete keywords that are generating the most clicks

 

 

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Cost-per-view (CPV)

Cost-per-thousand-impressions (CPM)

Cost-per-click (CPC)

Cost-per-acquisition (CPA)

 

 

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Increase the maximum cost-per-click (CPC) bid

Change the ad delivery method from “Accelerated” to “Standard”

Lower the daily budget amount

Pause the campaign to stop showing ads and accruing costs

 

 

Which is a benefit of advertising online?

Reach people who are likely interested in what you’re advertising

Automatically collect information about potential customers

Increase your position in organic search results

Make money by showing ads on your website

 

 

You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

reach people who are interested in similar products

use text ads that encourage people to call her business

use text ads that encourage people to visit her website

reach people who are searching for her products

 

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Interest category targeting

Topic targeting

Location targeting

Placement targeting

 

You can use Keyword Planner to identify:

the number of negative keywords you should add

the amount of traffic potential keywords might get

which text ads are performing best based on your keywords

webpages where your ad can appear based on your keywords

 

 

A conversion is:

By definition when someone makes a purchase after clicking on your ad

When someone reaches your landing page after clicking your ad or video

Any interaction with your ad that can be measured, like watching a video for a certain length of time

An action defined as valuable to your business that someone takes after clicking on your ad

 

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Keyword targeting

Device targeting

Audience targeting

Location targeting

 

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Reach and frequency data

Cost-per-thousand-impressions (CPM) bidding

Call extensions

Placement targeting

 

 

What’s one benefit of creating multiple ad groups?

You can set different budgets for each ad group?

You can break up keywords and ads into related themes

You can target specified ad groups into various Google networks

You can pause specific keywords if they’re not performing well

 

 

 

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

they perceive her products

likely they are to become a regular customer

they interact with her website

likely they are to click her ads

 

 

Why should you link your client’s AdWords account to Search Console?

See how your ads performed when triggered by actual searches

See how often your ads rank higher in search results than those of other advertisers

See if people reach your client’s website via ads or organic search results

See which campaigns have the biggest changes in clicks, costs, and conversions

 

 

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Number of clicks on her ads and costs to produce her purses

How many times her ads have been viewed and clicked on

Number of clicks on her ads and revenue they generated

Costs to produce her purses and revenue generated from her ads

 

 

What happens as a result of a search campaign consistently meeting its daily budget?

Accelerated ad delivery

Higher average cost-per-clicks (CPCs)

Fewer sites targeted at once

Missed potential ad impressions

 

What does a high Quality Score indicate?

Your ad and landing page are relevant and useful to a viewer.

Your bid is high enough to have your ad displayed.

You have been an AdWords user for a long time.

Your ad relevance and landing page are below average.

 

When someone clicks your ad, the actual amount you’re charged will be:

The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater

The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit

 

 

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

“Display Network”

“Shopping”

“Search Network”

“Search Network with Display opt-in”

 

 

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Your video ads can run on the Search Network

You can use one budget to advertise on the Search Network and Display Network

Your ads only show on the first page of search results

You can pick the exact websites where you want your ad to show

 

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Undo and redo multiple changes while editing his campaigns

Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign

Manage, edit, and view multiple accounts at the same time

Copy or move items between ad groups and campaigns

 

 

Which statistic indicates how often a click has led to a conversion?

Cost-per-conversion

Clickthrough rate (CTR)

Conversion rate

Converted clicks

 

 

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

Bundle similar keywords together in one ad group based on common themes.

Use general keywords to reach a specific audience.

Use negative keywords for terms that are related to pets and animals.

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Mobile bid adjustments

Target return on ad spend (ROAS)

Target search page location flexible bidding strategy

Target cost-per-acquisition (CPA)

Your client wants to improve her ad position. What would you recommend?

Improve the ad quality and increase bid amount

Add more keywords and increase daily budget

Improve Quality Score and decrease bid amount

Make the ad headline longer and more descriptive

 

 

 

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

There is no minimum

$100.00

$2

$5

 

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Shopping Ads can only appear on Google.com

Shopping Ads can only appear on retail websites.

Shopping ads can appear on Google Search partner websites like YouTube

Shopping ads can only show on pre-roll video ads on YouTube

 

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results

Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies

To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4

Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

 

 

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Whether or not the ad actually shows

The ad’s position on the page

How quickly your landing page will load once a user clicks on the ad

The design of the ad, including font and color

 

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Create multiple campaigns, each with a set of related keywords

Create campaigns based on the structure of his client’s website

Create one campaign with a broad selection of keywords

Create one campaign for all the products his client offers

 

 

What bidding strategy should you use to maximize the number of visitors to your website?

Cost-per-view (CPV)

Cost-per-click (CPC)

Cost-per-thousand viewable impressions (vCPM)

Cost-per-acquisition (CPA)

 

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Specific terms about the benefits of running

Specific terms about the shoe brand and model your client is selling

Generic terms about running and running shoes

Generic terms about different types of women’s shoes

 

 

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Interest category targeting

Contextual targeting

Keyword targeting

Demographic targeting

 

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

Pause your clients’ campaigns and recreate them in your manager acccount

Use your clients’ sign-in information to access and manage the accounts

Link the client accounts to your AdWords manager account

Consolidate the 3 accounts into a new AdWords account you create

 

 

 

Which client would you advise to advertise on the Search Network?

Jim, who wants to reach people on social networks interested in poetry

Suzy, who wants to reach people browsing travel websites about China

Bill, who wants to reach people looking for plumbing services

Carol, who wants to reach people watching YouTube videos

 

 

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Impressions

Reach and frequency

Search terms report

Conversion tracking

 

How can you see if people are searching for your client’s services during the early morning and evening hours?

Monitor reach and frequency data

Run a keyword diagnosis

Segment performance statistics by time

Run a search terms report

 

 

 

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

All of the listed answers

creating high–quality ads and landing pages

creating ads that link to a generic landing page

creating ads that include terms or phrases people are searching for

 

 

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

Create new ad groups with several keyword match types

Create new ad groups with related keywords grouped together

Remove half of the keywords from the ad group

Create one ad group for every five keywords

 

 

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Improve Quality Score and increase cost-per-click (CPC) bid

Decrease cost-per-click (CPC) and increase daily budget

Decrease cost-per-click (CPC) and decrease daily budget

Improve Quality Score and decrease cost-per-click (CPC) bid

 

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

CPC bids are effectively converted to CPM bids

CPM bids are effectively converted to CPC bids

Ads using CPC bids are not allowed to compete on the Display Network

CPC and CPM bids only compete against bids of the same type

 

 

Which delivery type shows your ads at an even pace throughout the day?

Accelerated delivery

Standard delivery

Delayed delivery

Optimized delivery

 

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Quality Score

Quality Factor

Ad Rank

Ad Score

 

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

create additional AdWords accounts for low-performing keywords

create duplicate ad groups with identical keywords and different ad variations

compare campaign performance to that of individual competitors

determine if campaigns are meeting overall marketing and conversion goals

 

 

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

Google’s Search Network will help her target people who are more likely to download her app

She can use keywords like “mobile app” to target people who are more likely to download her app

Google’s Display Network includes many mobile apps where she could show her ad

She can use mobile app extensions to reach users in apps

 

 

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

sitelink extensions

previous visit extensions

callout extensions

location extensions

 

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Online advertising is always less expensive than traditional media

Traditional media generates exposure, but online advertising campaigns can guarantee sales

Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

 

Negative keywords can help advertisers better target their ads by:

reducing their campaign’s daily budget recommendations

raising the average position of their ads

increasing the number of relevant Display Network placements

reducing the number of irrelevant clicks

 

 

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

based on how much your product is worth

50% of how much your product is worth

the same amount as the profit generated by your product

the same amount as the revenue generated by your product

 

 

Your ad can show on the Search Network when someone searches for terms that are similar to your:

Keywords

Placements

Website

Ad text

 

 

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Cost-per-click (CPC)

Cost-per-thousand viewable impressions (vCPM)

Cost-per-view (CPV)

Cost-per-acquisition (CPA)

 

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

$1

$1.24

$1.26

$2

 

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Set a daily budget of $20 for the advertiser’s campaign

Set a bid of $20 per ad group

Set a daily budget of $20 for the advertiser’s account

Set a bid of $20 for the advertiser’s campaign