Google Analytics Exam Answers Certification 2017 Test GAIQ

Google Analytics Exam Answers Certification 2017 Test GAIQ

 

 

Google have change the questions:

Google Analytics Exam Answers – Update April 2017

 

Google Analytics Certification Answers

 

1)

Which of the following would you use to set up a custom alert?

A)  Real-Time
B)  Conversion
C)  Content
D) Intelligence

 

2)

In order to set up commerce tracking, you need to _____. Select all that apply

 A)  Add commerce tracking JavaScript to your receipt page or “transaction complete” page
B)  Add an commerce campaign variable to your URLs
C)  enable ecommerce tracking in at least one of the views for a property
D)  have linked an AdWords account with your Google Analytics account

 

3)

Generally, the recommended best practice is to set up one Google Tag Manager Account

A)  for every Analytics view
B)  for every site you want to track
C)  for your company
D)  for every person who will have access to Analytics

 

4)

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

A)  set up Real-Time reporting
B)  set up a custom report
C)  set up an event goal
D)  set up a dashboard

 

5)

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply

A)  The match type in the goal definition is incorrect
B)  The tracking code is missing from the conversion page
C)  No URL destination goals have been defined
D)  There was a misspelling in the URL of the goal definition

 

 

6)

Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply

A)  Real-Time
B)  Dimension Widening
C)  Intelligence
D)  Measurement Protocol
E)  Cost Data Import

 

7)

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply

A)  utm_term
B)  utm_medium
C)  utm_content
D)  utm_source
E)  utm_campaign

 

8)

Which of the following would you use to exclude rows with fewer than 10 visits?

A)  secondary dimension
B)  primary dimension
C)  table filter
D)  table sort
E)  pivot table

 

9)

Which of the following suggest a poorly performing landing page?

A)  Bounce Rate < 90%
B)  Bounce Rate > 90%
C)  % New Visits < 90%
D)  % New Visits > 90%
E)  None of these answers

 

10)

Which of the following represents a macro conversion for an commerce site?

A)  receiving product inquiry
B)  a click on a “buy” button
C)  collecting a lead
D)  a completed sales transaction
E)  all of the above

 

11)

The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

A)  Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
B)  Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

 

12)

True or False: When you share a link to a custom report, you share the data in the report?

A)  True. Sharing a link to a custom report shares the data in the report
B)  False. Sharing link to a custom report only shares a template for the report

 

13)

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

A)  Path Length
B)  Time Lag
C)  Conversion Value
D)  Top Conversion Paths
E)  Assisted/Last Interaction Conversions

 

14)

Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply

A)  product SKU(s)
B)  credit card number
C)  billing city
D)  tax amount
E)  purchase amount

 

15)

You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?

A)  City, and Goal Conversion Rate as a secondary dimension
B)  Operating System, and City as a secondary dimension
C)  Goal Conversion Rate, and City as a secondary dimension
D)  any one of these options

 

16)

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

A)  Ad Group
B)  Campaign
C)  Placements
D)  Keyword
E)  Destination URL

 

17)

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.

A)  Source
B)  Medium
C)  Ad Content
D)  Campaign

 

18)

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to add author information to Google Analytics

A)  Annotations
B)  Custom Reports
C)  Segments
D)  Analytics Intelligence
E)  Dimension Widening

 

19)

Setting up goals allows you to see ______. Select all that apply.

A)  conversion rates
B)  conversion paths
C)  bounce rate
D)  a list of transactions
E)  commerce revenue

 

20)

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

A)  responsive web design
B)  query string parameters
C)  Flash and AJAX events
D)  server redirects

 

21)

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

A)  Conversion Rate
B)  Assisted Conversion Value
C)  First Interaction (Click) Conversions
D)  none of these metrics

 

22)

Which of the following are advantages of implementing Google Tag Manager? Select all that apply.

A)  You can add AdWords tags to your site without editing code
B)  You can add non-Google tags to your site without editing site code
C)  You can add Google Analytics tags to your site without editing site code
D)  You can change configuration values in your mobile app without rebuilding a new binary

 

23)

Using filters, you can _____. Select all that apply.

A)  exclude data from a view
B)  change how the data looks in your reports
C)  include data in a view

24)

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

A)  Conversion
B)  Acquisition
C)  Behavior
D)  Admin
E)  Audience

25)

Which of the following is not a standard campaign parameter?

A)  utm_adgroup
B)  utm_content
C)  utm_source
D)  utm_campaign

26)

Which of the following are metrics? Select all that apply.

A)  City
B)  Pageviews
C)  % New Visits
D)  Browser

27)

Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.

A)  use of the “customize your watch” tool
B)  an exit from your homepage
C)  an email signup
D)  an online sale
E)  an exit from a product page

28)

What is the purpose of the URL builder?

A)  to generate the URL tracking parameters that need to be appended to an organic search result
B)  using the URL builder is required in order to track AdWords visits
C)  to generate a URL with tracking parameters
D)  to optimize landing pages

29)

If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

A)  The keyword played an assist role in exactly one conversion
B)  The keyword played an assist role less often that it played a last click role
C)  The keyword played an assist role in exactly five conversions
D)  none of these answers

30)

True or False: The order in which filters appear in your view settings matters.

A)  True. Filters are executed in the order which they appear
B)  False. Filters are not necessarily executed in the order which they appear

31)

You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?

A)  set up a “product details” button in the commerce JavaScript
B)  enable the button as a KPI and set up a dashboard
C)  track the button as a page view and look at the Events Overview
D)  track the button with an event and set up an event goal
E)  none of these options will work

32)

To calculate ROI correctly, Google Analytics needs Select all that apply.

A)  Operating Cost
B)  Interest Rate
C)  Margin
D)  Cost
E)  Revenue

33)

Which of the following questions can be answered using the goal flow report?.

A)  Do visitors usually start my conversions process from the first step or somewhere in the middle?
B)  Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
C)  Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
D)  Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?

34)

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

A)  when encrypted
B)  never
C)  in custom campaigns only

35)

When configuring a goal, why is it useful to assign a goal value?

A)  to determine the popularity of each of your pages
B)  to determine the conversion rate
C)  to attribute monetary value to non-ecommerce conversions
D)  to calculate ecommerce metrics

36)

Which of the following are possible uses of filters? Select all that apply.

A)  include only traffic coming from a particular campaign
B)  replace complicated page URLs with readable text strings
C)  exclude visits from a particular IP address
D)  report on only a subdomain or directory

37)

A macro conversion

A)  always occurs prior to a micro conversion
B)  occurs when over 50% of visitors buy an item
C)  is your highest converting campaign
D)  occurs when someone completes an action that is important to your business
E)  is a large revenue sale that that is directly attributable to a display campaign

38)

Which of the following would be most useful for optimizing landing pages?

A)  Visits
B)  Unique Pageviews
C)  Pageviews
D)  Unique Visits
E)  Bounce Rate

39)

Which of the following are tracked by Site Speed reports? Select all that apply.

A)  page-load time for a sample of page views on your site
B)  how quickly images load
C)  how quickly the browser parses a page and makes it available for user interaction
D)  button click response time

40)

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

A)  Annotations
B)  secondary dimensions
C)  Analytics Intelligence
D)  Real-Time

41)

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select

A)  www.example.com/thankyou/receipt.php
B)  www.example.com/thankyou.php
C)  www.example.com/receipt/thankyou.php
D)  www.example.com/thankyou.html

42)

Which of the following would help you to determine the conversion value of a paid keyword?

A)  CPM
B)  CTR
C)  Real-Time
D)  Multi-Channel Funnels
E)  none of these answers

43)

Which of the following are examples of channels? Select all that apply.

A)  Email
B)  Audience
C)  Display
D)  Conversion
E)  Organic Search

44)

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?

A)  Intelligence
B)  secondary dimensions
C)  Real-Time
D)  Annotations

45)

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to

A)  First Interaction attribution model
B)  Last Click attribution model
C)  Position Based attribution model
D)  Last Non-Direct Click attribution model
E)  Linear attribution model

46)

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis

A)  collecting user information for sales teams to connect with potential leads
B)  encourage engagement and frequent visitation
C)  selling products or services
D)  all these options are equally relevant as business objectives for content publishers.

47)

The demographics and interest category information in Google Analytics comes from

A)  Google Tag Manager
B)  the DoubleClick third-party cookie
C)  survey data filled out by users
D)  the AdWords first-party cookie
E)  information that you upload from your CRM

48)

Which of the following are examples of sources? Select all that apply.

A)  Google
B)  Email
C)  Search
D)  Display
E)  Example.com

49)

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

A)  First Interaction model
B)  Linear model
C)  Last Non-Direct Click model
D)  Last Interaction Model

50)

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

A)  Bounce Rate
B)  Unique Visits
C)  Visits
D)  Unique Pageviews
E)  Pageviews

51)

Which of the following are examples of mediums? Select all that apply.

A)  Example.com
B)  Conversion
C)  Email
D)  Google

52)

Which of the following most accurately describes the concept of attribution in digital analytics?

A)  assigning credit for conversions
B)  determining a traffic source
C)  determining a user’s device
D)  calculating ROI
E)  calculating cost per click

53)

What is the first step of analytics planning?

A)  Create your implementation plan
B)  Document your technical infrastructure
C)  Implement Google Analytics
D)  Define your overall measurement plan and business objectives

54)

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

A)  Audience
B)  Acquisition
C)  Conversion
D)  Admin
E)  Behavior

55)

Which of the following would be most useful for ranking pages according to revenue contribution?

A)  Page Value
B)  Margin
C)  Revenue
D)  ROI
E)  Bounce Rate

56)

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

A)  Search Engine Optimization report
B)  Affinity Categories
C)  Site Search report
D)  Keyword report

57)

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

A)  secondary dimensions
B)  Real-Time
C)  Annotations
D)  Intelligence

58)

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

A)  Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
B)  Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
C)  Create a new web property and add the new tracking code to the pages on the subdirectory
D)  Create a new view and apply an advanced filter that deletes pages outside of the subdirectory

59)

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

A)  The visitor’s session expires after 5 minutes of inactivity
B)  The visitor’s session expires once the visitor has exited your site
C)  Google Analytics does not keep track of sessions by default
D)  The visitor’s session expires after 30 minutes of inactivity

60)

In the Linear Attribution Model?

A)  the last touchpoint receives 100% of the credit for the conversion
B)  each touchpoint in the conversion path shares equal credit for the conversion
C)  the touch points closest in time to the conversion get most of the credit
D)  the first touchpoint receives 100% of the credit for the conversion

61)

Which of the following is true of ROI?

A)  If Cost is $5 and Revenue is $5, your ROI is 0%
B)  If Cost is $5 and Revenue is $5, your ROI is 20%
C)  If Cost is $5 and Revenue is $5, your ROI is 50%
D)  If Cost is $5 and Revenue is $5, your ROI is 100%
E)  None of these answers are true of ROI

62)

Which of the following are dimensions?

A)  Screen resolution
B)  Bounce rate
C)  Region
D)  % new visits

63)

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

A)  remove the existing Google Analytics tracking code from the site
B)  make sure that the existing Google Analytics tracking code is placed after the opening tag
C)  replace the account ID in the existing Google Analytics tracking code with the container ID
D)  update the Google Analytics tracking code with analytics.js

64)

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your commerce conversion rate for these two visits?

A)  50%
B)  100%
C)  33%
D)  0%
E)  200%

65)

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

A)  Browser
B)  Language
C)  Screen Colors
D)  All of these dimensions
E)  None of these dimensions

66)

Which of the following would be valid segments to consider when looking at data. Select all that apply.

A)  traffic by device
B)  traffic by marketing channel
C)  traffic by time of day
D)  traffic by geography

67)

Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.

A)  average order value
B)  bounce rate
C)  revenue
D)  pageviews

68)

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

A)  Destination URLs
B)  Day Parts (Hour of Day)
C)  Campaigns
D)  Placements
E)  AdWords Keywords

69)

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

A)  Search
B)  Acquisition
C)  Conversion
D)  Audience
E)  Behavior

70)

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

A)  0
B)  1
C)  5
D)  2

71)

Which of the following is NOT a standard Google Analytics campaign variable?

A)  utm_adgroup
B)  utm_source
C)  utm_term
D)  utm_content

72)

What should always be the first step of creating a measurement plan?

A)  Setting up Google Analytics goals
B)  Determining what segments you want to use for analysis
C)  Choosing the KPIs that you will use to assess your performance
D)  Outlining your digital strategies and tactics
E)  Defining your overall business objective

73)

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

A)  True. No additional implementation is required since Goals are tracked automatically.
B)  False. You must set up your goals once you identify the KPIs you want to track.

74)

By default, when does a users session (or visit) end according to Google Analytics?

A)  After 30 minutes, regardless of how active the user is on your website
B)  The session ends once the user opens another window in the browser
C)  The session ends once the user is inactive for 30 minutes or more
D)  Immediately when the user closes the browser

75)

What are the four main components of the Google Analytics platform? (select all that apply)

A)  Collection
B)  Configuration
C)  Continuation
D)  Processing
E)  Progressing
F)  Recollection
G)  Reporting

76)

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

A)  Channel X equally initiates and assists conversions
B)  Channel X is always the last click before conversions
C)  Channel X always initiates conversion
D)  None of these is true

77)

Which of the following would you use to show two date ranges on the same graph?

A)  pivot table
B)  motion chart
C)  secondary dimension
D)  plot rows
E)  date comparison

78)

Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?

A)  Impressions
B)  Visits
C)  Assisted Conversions
D)  Clicks
E)  Bounce Rate

79)

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

A)  Visits
B)  Bounce Rate
C)  Ecommerce Conversion Rate
D)  Page Value
E)  Pages/Visit

80)

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

A)  one account, one property, one view because you cannot use Google Analytics to track a mobile app
B)  one account, two properties
C)  one account, one property, no views
D)  one account, one property, two views

81)

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

A)  Intelligence
B)  Events
C)  Annotations
D)  Real-Time

82)

Which of the following are measures of traffic volume?

A)  Visits
B)  Bounce Rate
C)  Margin
D)  Avg. Time on Site

83)

Which of the following metrics shows the number of times your ads were displayed?

A)  CTR
B)  Impressions
C)  Clicks
D)  Visits
E)  Pageviews

84)

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply

A)  the percentage of visits that contain only one pageview
B)  the percentage of visits that result in a site registration
C)  conversion rate
D)  the percentage of visits during which visitors spent at least two minutes on the site

85)

Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

A)  Software Development Kit
B)  JavaScript Tracking Code
C)  The Measurement Protocol
D)  HTML

86)

During data processing, Google Analytics: (select all that apply)

A)  transforms your raw data from collection according to your configuration settings
B)  aggregates your data into database tables
C)  imports data from other sources you have defined, like Google AdWords or Webmaster Tools
D)  organizes hits into sessions

87)

A session in Google Analytics consists of:

A)  the reports generated by users over a specific period of time
B)  interactions or hits from a specific user for all time
C)  interactions or hits from a specific user over a defined period of time
D)  a group of users getting together in person to discuss Analytics

88)

How can you add data to Google Analytics from other sources? (select all that apply)

A)  By linking your AdWords account to Google Analytics to import your advertising data
B)  By downloading your data from Webmaster Tools and manually importing it into Google Analytics
C)  By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
D)  By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

89)

When does Google Analytics sample data for reporting?

A)  When the data you request has already been calculated in the aggregate tables
B)  When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
C)  When the report is pulled at the end of the high traffic week
D)  When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

90)

You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean

A)  Have your site developers create a new version of your website for internal users only that does not have the tracking code
B)  Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
C)  Have your account administrator reprocess the data in your account to exclude internal users
D)  There is not a way to prevent the internal traffic from showing in your reports.

91)

You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

A)  The data for the Product pages was not collected because tracking code was not placed on those pages of the site
B)  Google Analytics does not collect data from eCommerce sites
C)  During processing Google Analytics sampled out the Product pages from your reports
D)  A filter applied during processing was configured to remove Product pages data from your reports

92)

For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

A)  Add a Goal that tracks when a user lands on your site homepage
B)  Add a Filter to exclude users who do not watch a video on your site
C)  Adjust the session timeout length to be greater than 45 minutes so that the session does not automatically timeout while a user is watching a long video on the site
D)  Create a Content Grouping that groups together all of your video pages in your reports

93)

How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

A)  Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
B)  Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
C)  Create a dashboard directly in the Google Analytics user interface and share it with your team
D)  It is not possible to create a dashboard using Google Analytics data

94)

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.

A)  Direct
B)  Social
C)  Organic
D)  Display

95)

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

A)  Without one unfiltered view, you will not be able to use a filter for multiple views
B)  An unfiltered view ensures that the original data can always be accessed
C)  There is no reason to maintain an unfiltered view
D)  You will need to configure your goals in the unfiltered view

96)

Which of the following are true about segmentation? Check all that apply.

A)  Segmentation allows you to combine data from multiple web properties in your reports.
B)  Segmentation allows you to isolate and analyze subsets of your data.
C)  Segmentation is a technique that should only be used by experienced analysts.
D)  Segmentation can help you find the underlying causes of changes to your aggregate data.

97)

You should add Analytics tracking code to your site ______.

A)  when it is convenient for your IT team
B)  after implementation planning
C)  before documenting your business objectives
D)  during measurement planning

98)

Which of the following are possible uses of views within a single Google Analytics account? select all that apply

A)  to look more closely at traffic to a specific part of a site (a page or selection of pages)
B)  to track domains that belong to another account
C)  to look more closely at traffic to a specific subdomain
D)  to limit a users access to a subset of data

99)

Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)

A)  Goal Revenue
B)  Ecommerce Revenue
C)  Revenue per Click
D)  Average Order Value
E)  Bounce Rate

100)

Which of the following is a valid tagged custom campaign (select all that apply)

A)  www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
B)  www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
C)  www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
D)  www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

101)

Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)

A)  CPM
B)  Margin
C)  CTR
D)  ROI
E)  Revenue per click

 

102)

Digital analytics is:

A)  The analysis of qualitative data from your business
B)  The analysis of data from your business and the competition
C)  The analysis of quantitative data from your business
D)  A process of continual improvement of the online experience
E)  All of the above

103)

Your Multi-Channel funnel reports have no data, what is the most likely reason?

A)  You have not implemented goals or commerce
B)  You have not enabled demographic data
C)  You are not using Content Experiments
D)  You are not using Google Tag Manager
E)  You have not set up Goal Funnels

104)

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

A)  Impressions
B)  Bounce Rate
C)  Clicks
D)  Visits
E)  Assisted Conversions

105)

Which of the following is an example of adding internal context to your data?

A)  Using third party data for your competition to set targets for your own site performance.
B)  Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
C)  Using your site’s historical monthly visits data to set a future monthly visits target.

106)

Which of the flowing are valid scopes for dimensions?

A)  Campaign level, session level,hit leve
B)  User level, session level, hit level, product level
C)   Session level, hit level
D)  User level, campaign level, session level, hit level

107)

Which of the following is a session level interaction?

A)  Ecommerce transaction
B)  Pageview
C)  Social interaction
D)  Event
E)  All of these answers are correct

 

108)

You can adjust sample size in Google Analytics by

A)  any of these actions will adjust the sample size
B)  adjusting a control in the reporting interface
C)  adjusting the session timeout control
D)  adding a segment to your report

 

109)

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics

A)  A typical session on your site involves filling out at least 3 forms
B)  The average article on your site takes 4 minutes to read
C)  The default session timeout length is set dynamically by Google Analytics and you cannot change it
D)  The average length of videos on our site is 35 minutes
E)  The games on our site are highly interactive

 

110)

What is the hierarchy of the Google Analytics Data Model?

A)  Sessions > Visitors > Interactions
B)  Sessions > Users > Interactions
C)  Interactions > Users > Sessions
D)  Users > Sessions > Interactions

 

111)

Google Analytics can recognize returning users

A)  Google Analytics cannot recognize returning users on any device
B)  on websites, IOS mobile apps, Android mobile apps
C)  on websites only
D)  on websites, Android mobile apps

 

112)

Which of the following are “hit” types tracked by Google Analytics

A)  all of these answers are correct
B)  transactions
C)  pageviews
D)  events

113)

Which of the following would you use to send data from a website to Google Analytics?

A)  Javascript tracking code
B)  none of these would be appropriate
C)  Campaign Tracking parameter
D)  Google Analytics mobile SDK

114)

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?

A)  use of the “customize your watch” tool
B)  All of these are micro conversions for this site
C)  a view of the home page
D)  an offline sale
E)  an online sale

115)

Which of the following are examples of sources?

A)  example.com
B)  mail.google.com
C)  (direct)
D)  google
E)  All of these are possible Sources

 

116)

Which of the following could be measured by defining a goal in Google Analytics?

A)  the percentage of visits that result in a site registration
B)  All of these could be measured by defining a goal in Google Analytics
C)  the percentage of visits during which visitors spent at least two minutes on the site
D)  the percentage of visits that contain only one page view
E)  conversion rate

 

117)

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

A)  traffic by marketing channel
B)  traffic by device category
C)  traffic by geography
D)  traffic by time of day
E)  All of these answers are correct

118)

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

A)  JavaScript tracking code
B)  Measurement Protocol
C)  Google Analytics mobile SDK
D)  any of these would be appropriate
E)  Campaign Tracking Parameter

119)

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

A)  Users typically spend less than 2 minutes on each page of your site
B)  The default session timeout length is set dynamically by Google Analytics and you cannot change it
C)  You need to start collecting Real-Time data
D)  The average length of videos on your site is 35 minutes

120)

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

A)  Browser
B)  All of these dimensions
C)  Device Category
D)  Language
E)  None of these dimensions

121)

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

A)  Custom Reports
B)  Analytics Intelligence
C)  Data Import
D)  Annotations
E)  Segments

122)

Which of the following is not a default Medium in Google Analytics?

A)  All of these are default Mediums
B)  cpc
C)  referral
D)  email
E)  organic

123)

If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?

A)  The keyword played an assist role in exactly five conversions
B)  The keyword played an assist role in exactly one conversion
C)  The keyword played an assist role less often than it played a last click role
D)  none of these answers

124)

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

A)  one account, one property, one view
B)  one account, no properties, two views
C)  one account, two properties, two views
D)  one account, one property, no views

125)

Which of the following are dimensions?

A)  Conversion Rate
B)  Region
C)  % New Sessions
D)  Bounce rate

126)

You can combine a metric X with a dimension Y in Google Analytics

A)  If X and Y have been precalculated together in an aggregate table
B)  If X and Y have the same scope
C)  If X and Y are in the same channel grouping
D)  If X and Y have the same campaign
E)  as long as sampling is not required

127)

You can adjust the report sample size in Google Analytics by

A)  adjusting the session timeout control
B)  adding a segment to your report
C)  any of these actions will adjust the sample size
D)  adjusting a control in the reporting interface

128)

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

A)  Secondary Dimensions
B)  Intelligence Alerts
C)  Real-Time
D)  Annotations

129)

Which of the following would prevent URL destination goal conversions from being recorded?

A)  The tracking code is missing from the conversion page
B)  No URL destination goals have been defined
C)  The match type in the goal definition is incorrect
D)  There was a misspelling in the URL of the goal definition
E)  All of these answers apply

130)

Setting up goals allows you to see ____.

A)  conversion rates
B)  a list of transactions
C)  bounce rate
D)  ecommerce revenue

131)

Which of the following are possible uses of views within a single Google Analytics account?

A)  to look more closely at traffic to a specific part of a site (a page or selection of pages)
B)  to look more closely at traffic to a specific subdomain
C)  all of these are possible uses of views
D)  to limit a user’s access to a subset of data

132)

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

A)  use a pivot table with two dimensions
B)  add a secondary dimension
C)  sort the table by sessions from highest to lowest
D)  apply a table filter
E)  add a primary dimension

133)

Which of the following technologies or features can be used to add data to Google Analytics?

A)  Data Import, Real-Time
B)  Data Import, Measurement Protocol
C)  Real-Time, Intelligence
D)  Data Import, Intelligence

134)

Which of the following are dimensions?

A)  Conversion Rate
B)  % New Sessions
C)  Region
D)  Bounce Rate

135)

Specifying a goal value allows Google Analytics to calculate ____.

A)  Bounce Rate
B)  Average Order Value
C)  Revenue per Click
D)  Ecommerce Revenue

136)

Which of the following are true about segmentation?

A)  Segmentation allows you to isolate and analyze subsets of your data
B)  Segmentation does not work on historical data
C)  Segmentation is a technique that should only be used by experienced analysts
D)  All of these answers are correct
E)  Segmentation should generally not be used without Real-Time reporting

137)

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

A)  All of these would count as goals
B)  www.example.com/thankyou.php
C)  www.example.com/thankyou/receipt.php
D)  www.example.com/thankyou.html

138)

Which of the following is a valid tagged custom campaign?

A)  www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
B)  www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
C)  www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
D)  All of these are valid
E)  www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

139)

Which of the following technologies on your site influence how you implement Analytics?

A)  All of these answers are correct
B)  server redirects
C)  Flash and AJAX events
D)  responsive web design
E)  query string parameters

140)

Which of the following should you NOT collect with the Google Analytics ecommerce Javascript

A)  billing city
B)  purchase amount
C)  credit card number
D)  tax amount
E)  product SKU(s)

141)

Which of the following types of data can be collected and reported in the Site Speed reports?

A)  page-load time for a sample of pageviews on your site
B)  All of these are tracked by the Site Speed reports
C)  how quickly images load
D)  button click response time
E)  how quickly the browser parses a page and makes it available for user interaction

142)

Which report would you use to determine the percent of your site traffic that has already been to your site before?

A)  Behavior – New vs returning report
B)  Behavior – Frequency & Recency report
C)  Interests – Affinity categories report
D)  All traffic – Referrals report
E)  Ecommerce – Sales performance report

 

143)

Which dimension is not included in the Adwords reporting section of Google Analytics?

A)  Bid adjustment
B)  Keyword
C)  Invalid click
D)  Destination URL
E)  TrueView Video ad

 

144)

Which of the following metrics is available when Site Search tracking is enabled?

A)  Sessions with Search: The number of session that used your site’s search function at least once.
B)  Search Exits: The number of searches made immediately before leaving the site.
C)  Time after Search: The amount of time users spend on your site after performing a search.
D)  Search Refinements: The number of times a user searched again immediately after performing a search.
E)  All of the above

 

145)

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

A)  use Google Tag Manager for your Analytics tracking
B)  be able to generate your own unique IDs
C)  create a new Analytics account for User ID reporting
D)  all of the above

 

146)

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic from this email campaign?

A)  Email traffic will always appear as referral and cannot be tracked separately.
B)  Email is a default medium in Google Analytics and will automatically appear in your reports.
C)  Email traffic can be tracked using manual tagging with UTM parameters.

 

147)

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

A)  You are possibly targeting the wrong audience who is not as interested in your product
B)  The navigation between the second and third steps of the purchase process could be improved
C)  You should consider directing traffic through a different entrance point for your goal
D)  All of the above

 

148)

Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

A)  Location
B)  Campaign Medium
C)  Device Category
D)  Interest Category

 

149)

What is a benefit of using Google Analytics for Remarketing?

A)  You can target customers who have previously been to your site with customized creatives.
B)  You can create remarketing lists without making any changes to your existing GA tag.
C)  You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
D)  A and C only
E)  A, B, and C

 

150)

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

A)  Annotations
B)  Intelligence Events
C)  Real-Time
D)  Secondary Dimensions
E)  Advanced Segments

 

151)

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

A)  Traffic type
B)  Language
C)  Device Category
D)  B and C only
E)  A, B, and C

 

152)

Adding filters to a view in Google Analytics allows you to

A)  exclude visits from a particular IP address
B)  replace complicated page URLs with readable text strings
C)  modify historical data
D)  A and B only
E)  A, B, and C

 

153)

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

A)  Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
B)  Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
C)  Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
D)  In Analytics you can only see traffic coming from desktop or from Mobile/table together. There is no way you can see mobile traffic only

 

154)

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

A)  True. With analytics.js you can track across your domain and subdomains with no additional configuration.
B)  False. You must always set up cross domain tracking in order to track subdomains

 

155)

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

A)  View filters
B)  Advanced Segments
C)  Report filters
D)  Custom Dimensions

 

156)

Google Analytics can collect behavioral data from which systems?

A)  E-commerce platforms
B)  Mobile Applications
C)  Online point-of-sales systems
D)  A and B only
E)  A, B, and C

 

157)

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

A)  Custom dimensions
B)  Goal tracking
C)  Data import
D)  Custom channel groupings

 

158)

Which of the following is a benefit of using segments in your data analysis?

A)  You can compare behavior metrics for groups of users like Converters vs non Converters.
B)  You can analyze your users and/or their sessions according to single or multi-session conditions.
C)  You can isolate and analyze specific conversion paths using conversion segments.
D)  You can permanently modify the data in your view, for example excluding internal or bot traffic.
E)  A, B, and C only
F)  A, B, C & D

 

159)

The User ID feature is commonly used with which of the following website layouts?

A)  Users can create an account on your website and log in on all types of devices
B)  Users can navigate between your websie and multiple subdomains within one session
C)  Users must navigate to a 3rd party shopping cart domain to complete a purchase
D)  You have content that displays on another domain through an iFrame

 

160)

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

A)  Ecommerce reports
B)  Multi channel funnels reports
C)  Interests report
D)  Goals reports
E)  Campaigns reports

 

161)

What is an attribution model in Google Analytics?

A)  the set of rules that determine which AdWords ads are credited with a conversion
B)  the set of rules for assigning sessions to new vs returning users
C)  the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
D)  the set of rules for assigning specific interest categories to each session

 

162)

What does the Time Lag report indicate?

A)  Time lag between goal completions
B)  Lag on the load time of the site
C)  Time lag between the original session and a goal completion
D)  Time lag between page views in the goal funnel

 

163)

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

A)  some visitors may have javascript disabled
B)  some visitors may be blocking cookies
C)  clicks and sessions are different metrics
D)  all of the above

 

164)

When should you use manual tagging?

A)  You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
B)  You should use manual tagging for any non-AdWords custom campaign.
C)  You should use manual tagging to track only AdWords campaigns.

 

165)

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

A)  Assisted Conversion Value
B)  Conversion Rate
C)  First Interaction (Click) Conversions
D)  none of these metrics

 

166)

Which of the following are possible uses of views within a single Google Analytics account?

A)  to look more closely at traffic to a specific subdomain
B)  to look more closely at traffic to a specific part of a site (a page or selection of pages)
C)  to limit a user’s access to a subset of data
D)  A and C only
E)  A, B, and C

 

167)

When you create a new Channel Grouping in a view, you can

A)  immediately select it in the Acquisition Overview and Channels reports
B)  apply it retroactively and see historical data classified by your new channel definitions
C)  change how reports display your data, without changing the data itself
D)  A and C only
E)  A, B, and C

 

168)

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

A)  Remarketing
B)  Interest Categories
C)  Demographic reporting
D)  B and C only
E)  A, B, and C

 

169)

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

 

A)  The tracking code has been altered and is reporting incorrectly
B)  There is a new referral source that is directing a lost of new traffic to the site
C)  There is unidentified referral traffic that is likely bot traffic
D)  New pages or subdomains have been recently indexed in organic search
E)  All of the above

 

170)

What is the main purpose of the Multi-Channel funnel report?

A)  To show which goals are bringing in the most revenue
B)  To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
C)  To analyze the funnel steps for multiple goals
D)  To see which channels resulted in the highest number of pageviews

 

171)

How would you track visitors coming from an email or newsletter campaign?

A)  By turning auto-tagging on
B)  Analytics will track visits coming from any campaign automatically
C)  By manually tagging the destination urls of the campaign
D)  It is not possible to track visitors coming from non adwords campaigns

 

172)

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

A)  pageviews
B)  events
C)  transactions
D)  A and B only
E)  A, B, and C

 

173)

Which of the following would prevent destination goal conversions from being recorded?

A)  There was a misspelling in the URL of the goal definition.
B)  The tracking code is missing from the conversion page.
C)  The match type in the goal definition is incorrect.
D)  All of these would prevent a destination goal from recording.

 

174)

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensinos and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination?

A)  Session (metric) + Page (dimension)
B)  Bounce rate (metric) / Even Action (dimension)
C)  Sessions (metric) / city (dimension)
D)  All of the above are valid dimension / metric combinations

 

175)

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

A)  Segments are filters that permanently change your data.
B)  Segments let you isolate and analyze your data.
C)  You can use segments to build custom Remarketing lists.
D)  Segments represent either subsets of sessions or subsets of users.

 

176)

Which of the following is an advantage of implementing Google Tag Manager?

A)  You can add Google Analytics tags to your site without editing site code.
B)  You can add AdWords tags to your site without editing site code.
C)  You can add non-Google tags to your site without editing site code.
D)  You can change configuration values in your mobile app without rebuilding a new binary.
E)  All of these answers are correct

 

177)

True or False: Once a view is deleted it cannot be restored.

A)  True. Deleted views cannot be restored at any time.
B)  False. You have 35 days to restore a view after it is deleted.

 

178)

You define a Destination URL goal by

A)  creating a new dashboard to report only on that goal page
B)  adding the conversion ID to the tracking code on the goal page
C)  editing the view Goals and specifying the request URL of the conversion page
D)  adding the ecommerce code to the goal page

 

179)

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

A)  Real Time reporting
B)  Segmentation
C)  View filters
D)  Multi-channel funnels

 

180)

What are UTM parameters?

A)  parameters that are added to custom campaigns in order to correctly track the performance of these campaigns in your Analytics reports
B)  parameters that are added in your website source code that allow Analytics to identify traffic coming from AdWords campaigns
C)  parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic

D)  parameters that are added to your site for Event trackingSource

 

181)

What reports would you use to determine if you should consider expanding your advertising to new markets?

A)  Location and Language reports
B)  Frequency and recency reports
C)  Intelligence events
D)  Source/Medium report

 

182)

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

A)  Device Category
B)  landing page
C)  Campaign
D)  A and C only
E)  A, B, and C

 

183)

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

A)  You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days.
B)  You must modify your tracking code to support Smart Goal data collection.
C)  You must enable ‘Smart Goals’ in your property settings.
D)  The selected Google Analytics account must have at least 1000 pageviews over the past 30 days.

 

184)

Which Analytics API allows you to access your Google Analytics account configuration data?

A)  Core Reporting API
B)  Embed API
C)  Management API
D)  You cannot access this data with an API

 

185)

What is an assisted conversion?

A)  When one goal completion leads to another
B)  When one traffic source results in a later goal completion through another traffic source
C)  An AdWords view through conversion
D)  When an AdWords visitor returns to the site directly to convert

 

186)

Auto-tagging is a feature that is used with which type of traffic?

A)  Any search engine traffic that is not from Google
B)  AdWords campaign traffic
C)  Website referrals
D)  Social media referrals

 

187)

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

A)  You can create your own custom channel grouping in addition to the default MCF Channel grouping.
B)  The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
C)  When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
D)  All of these statements are true.

 

188)

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

A)  send data to Google Analytics from any web-connected device
B)  send data to Google Analytics from a kiosk or a point of sale system
C)  upload aggregated data tables to Google Analytics
D)  A and B only
E)  A, B, and C

 

189)

Which of the following is not a required parameter in the URL builder?

A)  Campaign Name
B)  Campaign Medium
C)  Campaign Content
D)  Campaign Source
E)  All of these are required

 

190)

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

A)  Goals
B)  Segments
C)  Custom reports
D)  B & C only
E)  A, B, and C

 

191)

Google Analytics can identify that two sessions are from the same user if

A)  the sessions happen in the same browser on the same device
B)  the sessions happen on the same day
C)  the sessions happen in the same browser
D)  the sessions occur within 30 minutes of each other

 

192)

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

A)  True. Any new view will include all historical website data
B)  False. Views will report data from the day they are created.

 

193)

Which of the following is a hit type tracked by Google Analytics?

A)  page tracking hit
B)  event tracking hit
C)  ecommerce tracking hit
D)  all of these are hit types tracked in Google Analytics

 

194)

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

A)  changing the sampling rate in your view settings
B)  adjusting the session timeout control
C)  adjusting a control in the reporting interface for greater or less precision
D)  You cannot adjust the sample rate

 

195)

Why would it be useful to assign a value to your goal in Google Analytics?

A)  Assigning a goal value allows you to track actual revenue from your conversions.
B)  Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
C)  Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

 

196)

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

 

A)  True. A session is considered a ‘bounce’ if the user views one page of the site and then leaves.
B)  False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

 

197)

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

A)  bounce rate
B)  avg. session duration
C)  pageviews
D)  conversion rate

 

198)

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

 

A)  First Interaction model
B)  Last Interaction model
C)  Last Non-Direct Click model
D)  Linear model

 

199)

What is the URL parameter that autotagging appends to an AdWords destination URL?

A)  userid=
B)  _ga=
C)  gclid=
D)  clickid=
E)  utm=

 

200)

Your Multi-Channel funnel reports have no data. What is the most likely reason?

A)  You haven’t implemented goals or ecommerce
B)  You haven’t enabled demographic data
C)  You are not using Content Experiments
D)  You are not using Google Tag Manager
E)  You haven’t set up Goal Funnels

201)

Which of the following metrics would most strongly suggest a poorly performing website?

 

A)  Bounce Rate > 90%
B)  Bounce Rate < 90%
C)  % New Visits > 90%

D)  Avg. Session Duration > 5 minutes

E) None of these answers

 

202)

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

A)  Location
B)  Campaign Medium
C)  Device Category
D)  Interest Category

 

203)

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site and in a single session downloads this PDF 5 times. How many goal conversions will be recorded?

A)  0
B)  1
C)  5
D)  2

 

204)

The User ID feature is commonly used with which of the following website scenarios?

A)  Users can create an account on your website and log in on all types of devices
B)  Users can navigate between your websie and multiple subdomains within one session
C)  Users must navigate to a 3rd party shopping cart domain to complete a purchase
D)  You have content that displays on another domain through an iFrame

 

205)

What is a “dimension” in Google Analytics?

A)  The total amount of revenue a business has made in a given date range.
B)  A comparison of data between two dates ranges.
C)  An attribute of a data set that can be organized for better analysis.
D)  A report that offers information about your audience.

 

206)

What is a “secondary dimension” in Google Analytics?

A)  An additional widget you can add to a dashboard for more specific analysis.
B)  A visualization that allows you to understand the impact of your data.
C)  An additional dimension you can add to a report for more specific analysis.
D)  An additional metric you can add to a report for more specific analysis.

 

207)

What URL tag does AdWords add to the destination URL using autotagging?

A)  utm=
B)  urlid=
C)  gclid=
D)  adid=

 

208)

How would you reduce the time it takes to compile reports in Google Analytics?

A)  Remove any Secondary Dimensions you have added to the report
B)  Choose “Greater precision” in the sampling pulldown menu
C)  Remove any filters you have added to the view
D)  Choose “Faster response” in the sampling pulldown menu

 

209)

Which of these is NOT possible when you link your AdWords account to Google Analytics?

A)  Import Analytics goals and transactions into AdWords as conversions
B)  Adjust keyword bids inside Google Analytics
C)  View AdWords click and cost data alongside your site engagement data in Google Analytics
D)  Create remarketing lists in Analytics to use in AdWords campaigns

 

210)

Which of these user characteristics CANNOT be used to create a Custom Segment?

A)  Users that engaged in your social media or email campaigns
B)  Users 25 to 34 years of age who have their browser set to Spanish
C)  Users that viewed a page on your website and then watched a video
D)  Users who have children

 

211)

Which report indicates the last page users viewed before leaving your website?

A)  Landing Pages report
B)  All Pages report
C)  Pages report
D)  Exit Pages report

 

212)

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

A)  User Explorer report
B)  Users Flow report
C)  Cohort Analysis report
D)  Active Users report

 

213)

Where in the HTML of your webpage should you place your analytics tracking code?

A)  Just after the opening <body> tag of your website
B)  Just before the closing </head> tag of your website
C)  Just after the opening <head> tag of your website
D)  Just before the closing </body> tag of your website

 

214)

You cannot change the default sessions timeout duration in Google Analytics.

A)  TRUE
B)  FALSE

 

215)

By default, Google Analytics can only collect behavioral data from web-connected systems.

A)  TRUE
B)  FALSE

 

216)

What will happen if a user clears the Analytics cookie from their browser?

A)  Analytics will not be able to associate user behavior data with past data collected
B)  Analytics will set a new unique ID the next time a browser loads a tracked page
C)  Analytics will set a new browser cookie the next time a browser loads a tracked page
D)  All of the above

 

217)

Which report help you understand which kinds of mobile devices were used to visit your website?

A)  Technology > Network report
B)  Mobile > Devices report
C)  Site Content > Land Page report
D)  All Traffic > /Medium report

 

218)

Which of these is NOT a valid metric-dimension combination?

A)  Sessions / Bounce rate
B)  Sessions /
C)  Total Events / User Type
D)  Time on page / Device Type

 

219)

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

A)  Goal reports
B)  Ecommerce reports
C)  Acquisition reports
D)  Multi-Channel Funnel reports

 

220)

Smart Goals are created automatically by Google’s machine-learing algorithms

A)  TRUE
B)  FALSE

 

221)

By default, which of these is NOT considered a “medium” in Google Analytics?

A)  google
B)  organic
C)  referral
D)  cpc

 

222)

By default, when will Google Analytics NOT be able to identify sessions from the same user?

A)  When the sessions happen in the same browser on the same day
B)  When the sessions happen in different browsers on the same device
C)  When the sessions happen in the same browser on the same device
D)  When the sessions share the same browser cookie

 

223)

Which report helps identify which browsers may have had problems with your website?

A)  The Active Users report
B)  The Browser & OS report
C)  The New vs Returning report
D)  The /Medium report

 

224)

Which reports require you to activate Advertising Features?

A)  Real-time reports
B)  Geo reports
C)  Cohort Analysis reports
D)  Demographics and Interests reports

 

225)

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

A)  Assisted conversion
B)  Second-to-last-click attribution
C)  Last-click attribution
D)  Primary conversion

 

226)

Google Analytics filters are applied in the order in which they are set in your view.

A)  TRUE
B)  FALSE

 

227)

Which user characteristics may NOT be used to change keyword bids in AdWords?

A)  device
B)  ad preference
C)  time of day
D)  location

 

228)

When will the Analytics tracking code send a pageview hit to Google Analytics?

A)  Every time a user loads a webpage with embedded tracking code
B)  Every time a user clicks a video on a website
C)  Every time a user adds an item to an online shopping cart
D)  Every time a user searches on a website

229)

You can only apply a Custom Dimension to data that was collected after you created the dimension.

A)  TRUE
B)  FALSE

 

230)

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

A)  Users who viewed product detail pages
B)  Users who viewed your homepage
C)  Users who viewed a search result page on your website
D)  Users who returned an item they purchased

 

231)

What type of data does Google Analytics prohibit you from collecting?

A)  Product SKU(s)
B)  Purchase amount
C)  Personally identifable information
D)  Billing city

 

232)

Filters may be applied retroactively to any data that has been processed.

A)  TRUE
B)  FALSE

 

233)

What is the “Bounce Rate” in Google Analytics?

A)  The Percentage of visits when a user landed on your website and exited without any interactions
B)  The percentage of sessions in which a user exits from your homepage
C)  The number of times unique users returned to your website in a given time period
D)  The percentage of total site exits

 

234)

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

A)  TRUE
B)  FALSE

 

235)

Which report indicates the pages of your website where users first arrived?

A)  Pages report
B)  All Pages report
C)  Location report
D)  Landing Pages report

236)

By default, when does an Analytics session expire?

A)  After 30 minutes, regardless of user activity on your website
B)  When a user is inactive on your website for more than 30 minutes
C)  When a user opens another browser window
D)  At noon every day

 

237)

Which campaign parameter is NOT standard in Google Analytics?

A)  utm_content
B)  utm_
C)  utm_adgroup
D)  utm_medium

 

238)

If you wanted to track what search terms customers used to find products on your website, what would you set up?

A)  Enhanced Ecommerce
B)  Search Filters
C)  Site Search
D)  Data Import

 

239)

If you want to track users and sessions across multiple domains, what must you set up?

A)  Ad Exchange Linking
B)  Cross-domain tracking
C)  Data import
D)  AdWords Linking

 

240)

Segments are applied before sampling in reports.

A)  TRUE
B)  FALSE

 

241)

What will happen if you install the same default tracking code on pages with different domains?

A)  Analytics will alert you about duplicate data collection
B)  Analytics will associate these users and sessions with a single domain
C)  Analytics will not associate these users and sessions with any domain
D)  Analytics will associate these users and sessions with their respective domains

 

242)

Auto-tagging is used to collect data from which kinds of traffic?

A)  Website referral traffic
B)  Social media traffic
C)  AdWords Campaign traffic
D)  Search engine traffic other than Google

 

243)

Which of these can you NOT share using The Solutions Gallery?

A)  Goals
B)  Segments
C)  Custom reports
D)  Custom Dimensions

 

244)

To collect how many times users downloaded a product catalog, what would you set up?

A)  Custom Dimension
B)  Calculated Metrics
C)  Event Tracking
D)  Custom Report

 

245)

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

A)  /ordercomplete.php
B)  /order/complete.php
C)  /ordercomplete/thank_you.html
D)  /ordercomplete/index.html

246)

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

A)  The Measurement Protocol
B)  Data Import
C)  Browser cookies
D)  The Networking Protocol

 

247)

Which of these channels is NOT included in the default Channels report?

A)  Organic Search
B)  Display
C)  Device
D)  Direct

 

248)

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

A)  TRUE
B)  FALSE

 

249)

Which report helps you determine the percent of your site traffic that has visited previously?

A)  Sales Performance report
B)  Frequency & Recency report
C)  New vs Returning report
D)  Referrals report

 

250)

Which of the following statements about segments is incorrect?

A)  You can use segments to build custom Remarketing lists
B)  Segments let you isolate and analyze your data
C)  Segments are filters that permanently affect your data
D)  Segments are either subsets of sessions or subsets of users

 

251)

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

A)  Custom Include filter with field “Campaign Name” and pattern “back to school”
B)  Predefined Include filter with “traffic to the hostname” that are equal to” “back to school”
C)  Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “inlude”
D)  Custom Include filter with field “Page Title” and pattern “back to school”

 

252)

What are the four scope levels available for dimensions and metrics in Google Analytics?

A)  Event-level, session-level, or user-level scope
B)  Hit-level, session-level, product-level, or user-level scope
C)  Event-level, duration-level, transaction-level, or user-level scope
D)  Location-level, duration-level, product-level, or user-level scope

 

253)

By default, which of these is NOT considered a “” in Google Analytics?

A)  (direct)
B)  google
C)  email
D)  googlemerchandisestore.com

 

254)

What feature would you set up to collect company-specific data such as Member Status?

A)  Custom Filter
B)  Custom Dimension
C)  Event Tracking
D)  Custom Metric

 

255)

Wich of these criteria CANNOT be used to create a Custom Segment?

A)  Ad type
B)  Dimensions
C)  Metrics
D)  Sequences of user actions

 

256)

Which of these CANNOT be collected by the default Analytics tracking code?

A)  Device and operating system
B)  User’s favorite website
C)  Browser language setting
D)  Page visits

257)

Which of these is NOT a benefit of using segments in your data analysis?

A)  You can analyze users by single or multi-session conditions
B)  You can compare behavior metrics for groups of users like Converters vs non Converters
C)  You can permanently modify the data in your view
D)  You can isolate and analyze specific conversion paths using conversion segments

 

258)

Which report can compare metrics based on user acquisition date over a series of weeks?

A)  Users Flow report
B)  User Explorer report
C)  Cohort Analysis report
D)  Active Users report

 

259)

Which of these is a scope for Custom Metrics?

A)  Event
B)  User
C)  Session
D)  Hit

 

260)

Which tags does Google Analytics recommend to accurately track campaigns?

A)  Campaign, Content, and Term
B)  Medium, , and Content
C)  Medium, , and Campaign
D)  Source, Content, and Term

 

261)

Which of these would prevent data from appearing in a Custom Report?

A)  You’ve applied too many metrics to the Custom Report
B)  You’ve applied too many dimensions to the Custom Report
C)  You haven’t shared that Custom report with users in the same view
D)  You’ve applied a filter that filters out all of your data

 

262)

Which reports show websites that send traffic to your pages?

A)  Geo
B)  All Traffic
C)  Demographics
D)  Behavior

 

263)

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

A)  0
B)  1
C)  2
D)  3

 

264)

By default, which of these traffic dimensions does Google Analytics capture for each user that visits your website?

A)   and Medium
B)  Campaign and Ad Content
C)  , Medium, Campaigns, and Ad Content
D)  Campaign and Medium

 

265)

Which report demonstrates how well specific parts of your website performed?

A)  Frequency and Recency report
B)  Top Events report
C)  Location report
D)  Content Drilldown report

 

266)

Which report shows which pages on your site get the most traffic and highest engagement?

A)  All Pages report
B)  Engagement report
C)  Active Users report
D)  Frequency and Recency report

 

267)

What is a “metric” in Google Analytics?

A)  A segment of data separated out in a report for comparison.
B)  The numbers in a data set often paired with dimensions.
C)  A dimension that can help you analyze site performance.
D)  The dates in your date range.

 

268)

Which of these could NOT be tracked using Goals in Google Analytics?

A)  Signing up for a newsletter
B)  Watching a video
C)  Making a purchase
D)  Customer’s lifetime value

 

269)

Which type of Custom Report shows a static sortable with rows of data?

A)  Pivot Table
B)  Explorer
C)  Map Overlay
D)  Flat Table

 

270)

Which of these does Google Analytics use to distinguish new and returning users?

A)  Artificial intelligence
B)  A randomly-assigned unique identifier and browser cookie
C)  A sequentially-assigned unique identifier and browser cookie
D)  Facial recognition technology

 

271)

When will the Analytics tracking code send an event hit to Google Analytics?

A)  Every time a user performs an action with event tracking implemented
B)  Every time a user makes a reservation
C)  Every time a user performs an action with pageview tracking implemented
D)  Every time a user adds an event to their calendar

 

272)

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

A)  Filter 1: include Brazil or Argentina
B)  Filter 1: include Brazil > Filter 2: include Argentina
C)  Filter 1: include Argentina > Filter 2: include Brazil
D)  Filter 1: exclude Peru or Bolivia

 

273)

If a filter excludes data from a view, that data can never be recovered for that view.

A)  TRUE
B)  FALSE

 

274)

Which of these is NOT a benefit of Remarketing in Google Analytics?

A)  Allow customers to reorder an item they have previously purchased
B)  Create remarketing lists based on custom segments and targets
C)  Create remarketing lists without making changes to your existing Analytics snippet
D)  Show customized ads to customers who have previously visited your site

 

275)

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

A)  Television commercials
B)  Paid and organic search
C)  Website referrals
D)  Social network

 

276)

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

A)  TRUE
B)  FALSE

 

277)

Assigning a value to a Google Analytics Goal allows you to do which of the following?

A)  Analyze the conversion funnel on your website.
B)  Compare goal conversions and measure changes and improvements to your site.
C)  Track real-time revenue for your business
D)  Track actual revenue from your conversions

 

278)

To recognize users across different devices, what feature must you enable?

A)  AdWords Linking
B)  User ID
C)  Audience Definitions
D)  Attribution Models

 

279)

Which of these are required for Multi-Channel Funnels?

A)  Advertising Features
B)  Custom Dimensions
C)  In-page Analytics
D)  Goals or Ecommerce

 

280)

Which report shows a visual representation of users interactions on your website?

A)  Behavior Flow report
B)  Landing Pages report
C)  Content Drilldown report
D)  Treemaps report

 

281)

By default, which of these are NOT Remarketing audiences that you can define?

A)  Users who speak a particular language
B)  Users who played a video on your website
C)  Users who visited your physical store
D)  Users who visited a specific page on your website

 

282)

Which report would you use to determine where users start or exit the conversion funnel?

A)  Cohort Analysis report
B)  Treemaps report
C)  User Timings report
D)  Goal Flow report

 

283)

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

A)  Product
B)  Session
C)  Hit
D)  User

 

284)

Filters let you include, exclude, or modify the data you collect in a view.

A)  TRUE
B)  FALSE

 

285)

What four parameters can you include with an event hit for reporting?

A)  Category, Action, Label, Unique Events
B)  Category, Action, Label, Total Events
C)  Category, Action, Label, Value
D)  Event, Category, Action, Label

 

286)

What is required for User ID to track users across different devices?

A)  Google Tag Manager
B)  Sign-in that generates and sets unique IDs
C)  A new Analytics account for reporting
D)  All of the above

 

287)

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

A)  0
B)  1
C)  2
D)  3

288)

Custom Dimensions can be used as which of the following?

A)  Secondary dimensions in Standard report
B)  Primary dimensions in Custom Reports
C)  Secondary dimensions in Custom Reports
D)  All of the above

 

289)

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected

A)  TRUE
B)  FALSE

 

290)

Sharing a Custom Report will share the data in that report

A)  TRUE
B)  FALSE

 

291)

Custom Reports will NOT let you do what?

A)  Pair metrics and dimensions of different scopes
B)  Create a report with Custom Metrics
C)  Use multiple dimensions together in the same report
D)  Use a Custom Dimension as a primary dimension

 

292)

Which report shows the percentage of traffic that has visited your site before?

A)  All traffic > Referrals report
B)  Behavior > New vs returning report
C)  Behavior > Frequency and Recency report
D)  Interests > Affinity categories report

 

293)

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

A)  Conversion tracking
B)  Channel Groupings
C)  Attribution modeling
D)  Multi-Channel Funnels

 

294)

Which of these can be imported to define a remarketing audience?

A)  Custom Dimension
B)  Custom Segment
C)  Custom Report
D)  Custom Metric

 

295)

Views can include website data from before the view was created

A)  TRUE
B)  FALSE

 

 

296)

Which data table display compares report metrics to the website average?

A)  Pivot
B)  Comparison
C)  Percentage
D)  Performance

 

 

297)

Metrics cannot be paired with dimensions of the same scope.

A)  TRUE
B)  FALSE

 

 

298)

Which kinds of hits does Google Analytics track?

A)  Page-tracking hit
B)  Event-tracking hit
C)  Ecommerce-tracking hit
D)  All of the above

 

 

299)

Which of these can join offline business systems data with online data collected by Google Analytics?

A)  AdWords Linking
B)  Data import
C)  User ID
D)  Goal tracking

 

300)

What four types of Goals are available in Google Analytics?

A)  Destination, Event, Duration, Pages/Screens per Session
B)  Destination, Event, Pageview, Social
C)  Location, Event, Time, Users per Session
D)  Pageview, Event, Transaction, Social

 

Which of the following is a valid tagged custom campaign?

  • A) www.example.com?utm_campaign=fall&utm_medium=email&utm _source=newsletter1&utm_content=a1
  • B) www.example.com?utm_medium=referral&utm_source=example& utm_campaign=winter
  • C) www.example.com?utm_medium=cpc&utm_source=mysearch&ut m_campaign=spring&utm_term=bacpacks
  • D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
  • E) All of these are valid.

 

In the Linear attribution model, each touchpoint in the conversion path shares equal credit for the conversion

  • B) the first touchpoint receives 100% of the credit for the conversion
  • C) the last touchpoint receives 100% of the credit for the conversion
  • D) the touchpoints closet in time to the conversion get most of the credit

 

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

  • A) utm_medium, utm_campaign
  • B) utm_term
  • C) utm_source, utm_term, utm_content
  • D) utm_campaign, utm_source, utm_medium
  • E) utm_content

 

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • A) Pages / Visit
  • B) Page Value
  • C) Ecommerce Conversion Rate
  • D) Bounce Rate
  • E) Visits

 

Which of the following are advantages of implementing Google Tag Manager?

  • A) You can add non-Google tags to your site without editing site code
  • B) All of these answers are correct.
  • C) You can add Google Analytics tags to your site without editing site code
  • D) You can change configuration values in your mobile app without rebuilding a new binary
  • E) You can add AdWords tags to your site without editing site code

Which are the four main parts of the Google Analytics platform?

 

  • A) Configuration, Processing, Report, and Recollection
  • B) Configuration, Collection, Progressing, and Reporting
  • C) Collection, Configuration, Processing, and Reporting
  • D) Collection, Processing, Continuation, and Reporting

 

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

  • A) revenue and average order value
  • B) pageviews and bounce rate
  • C) bounce rate and average session duration
  • D) pageviews and revenue

 

Which of the following questions can be answered using the goal flow report?

  • A) Do visitors usually start my conversion process from the first step or somewhere in the middle?
  • B) All of these can be answered using the goal flow report.
  • C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  • D) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  • E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

 

Which of the following are valid scopes for dimensions?

  • A) user level, session level, hit level
  • B) session level, hit level
  • C) non of these answers is correct
  • D) campaign level, session level, hit level
  • E) user level, campaign level, session level, hit level

 

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

  • A) Search Engine Optimization report
  • B) Site Search report
  • C) Keyword report
  • D) Affinity Categories

 

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

  1. Destination URL
  2. Keyword
  3. Campaign
  4. Ad Group
  5. E) Placements

 

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

  • A) Operating System, and City as a secondary dimension
  • B) any one of these options
  • C) Goal Conversion Rate, and City as a secondary dimension
  • D) City, and Goal Conversion Rate as secondary dimension

 

 

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

  • A) selling products or services
  • B) all these options are equally relevant as business objectives for content publishers
  • C) encourage engagement and frequent visitation
  • D) collecting user information for sales teams to connect with potential leads

 

Which of the following Channels is part of the Default Channel Grouping?

  • A) Display
  • B) Social
  • C) Organic
  • D) All of these are part of the Default Channel Grouping.
  • E) Direct

 

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

  • A) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
  • B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”

 

Which of the following are possible uses of filters?

  • A) report on only a subdomain or directory
  • B) replace complicated page URLs with readable text strings
  • C) exclude visits from a particular IP address
  • D) include only traffic coming from a particular campaign
  • E) all of these are possible uses of filters

 

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

  • A) Campaign and Ad Content
  • B) Source and Medium
  • C) Campaign and Medium
  • D) Source, Medium, Campaign, and Ad Content

 

Using filters, you can ________.

  • A) include data in a view
  • B) exclude data from a view
  • C) All of these answers apply
  • D) change how the data looks in your reports

 

Which of the following are possible uses of views within a single Google Analytics account?

  • to look more closely at traffic to a specific subdomain
  • to look more closely at traffic to a specific part of a site (a page or selection of pages)
  • to limit a user’s access to a subset of data
  • A and C only
  • A, B and C

 

Which of the following metrics is available when Site Search tracking is enabled?

Sessions with Search: The number of sessions that used your site’s search function at least once.

Search Exits: The number of searches made immediately before leaving the site.

Time after Search: The amount of time users spend on your site after performing a search.

Search Refinements: The number of times a user searched again immediately after performing a search.

All of the above

 

You define a Destination URL goal by

  • creating a new dashboard to report only on the goal page
  • adding the conversion ID to the tracking code on the goal page
  • editing the view Goals and specifying the request URL of the conversion page
  • adding the ecommerce code to the goal page

 

Which of the following would prevent destination goal conversions from being recorded?

 

  • There was a misspelling in the URL of the goal definition.
  • The tracking code is missing from the conversion page.
  • The match type in the goal definition is incorrect.
  • All of these would prevent a destination goal from recording.

 

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

 

  • bounce rate
  • session duration
  • pageviews
  • conversion rate

 

Which of the following metrics is available when Site Search tracking is enabled?

 

  • Sessions with Search: The number of sessions that used your site’s search function at least once.
  • Search Exits: The number of searches made immediately before leaving the site.
  • Time after Search: The amount of time users spend on your site after performing a search.
  • Search Refinements: The number of times a user searched again immediately after performing a search.
  • All of the above

 

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

 

www.example.com/thankyou.php

www.example.com/thankyou.html

www.example.com/thankyou/receipt.php

All of these would trigger a goal conversion

 

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

  • Location
  • Campaign medium
  • Device category
  • Interest category

 

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  • The tracking code has been altered and is reporting incorrectly
  • There is a new referral source that is directing a lot of new traffic to the site
  • There is unidentified referral traffic that is likely bot traffic
  • New pages or subdomains have been recently indexed in organic search

All of the above

 

===

 

What would you set up to collect how many comments users posted to a webpage on your site?

Custom Dimension

Custom Channel Groupings

Calculated Metric

Custom Metric

What will happen if you install the same default tracking code on pages with different domains?

Analytics will alert you about duplicate data collection

Analytics will not associate these users and sessions with any domain

Analytics will associate these users and sessions with a single domain

Analytics will associate these users and sessions with their respective domains

By default, which of these is NOT considered a “source” in Google Analytics?

email

googlemerchandisestore.com

google

(direct)

What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.

A comparison of data between two date ranges.

A report that offers information about your audience.

An attribute of a data set that can be organized for better analysis.

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report

User Explorer report

Users Flow report

Cohort Analysis report

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Conversion tracking

Multi-Channel Funnels

Attribution modeling

Channel Groupings

Which kinds of hits does Google Analytics track?

Page-tracking hit

Event-tracking hit

Ecommerce-tracking hit

All of the above

What is the “Bounce Rate” in Google Analytics?

The percentage of total site exits

The number of times unique users returned to your website in a given time period

The percentage of visits when a user landed on your website and exited without any interactions

The percentage of sessions in which a user exits from your homepage

Which of these user characteristics CANNOT be used to create a Custom Segment?

Users who have children

Users that viewed a page on your website and then watched a video

Users 25 to 34 years of age who have their browser set to Spanish

Users that engaged in your social media or email campaigns

Which reports require you to activate Advertising Features?

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

Geo reports

If a filter excludes data from a view, that data can never be recovered for that view.

True

False

Filters may be applied retroactively to any data that has been processed.

True

False

To collect how many times users downloaded a product catalog, what would you set up ?

Event Tracking

Custom Report

Custom Dimension

Calculated Metrics

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

Segments are applied before sampling in reports.

True

False

What is required for User ID to track users across different devices?

Google Tag Manager

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

All of the above

What feature would you set up to collect company-specific data such as Member Status?

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

Filters let you include, exclude, or modify the data you collect in a view.

True

False

Which report would you use to determine where users start or exit the conversion funnel?

Cohort Analysis report

Treemaps report

Goal Flow report

User Timings report

Smart Goals are created automatically by Google’s machine-learning algorithms

True

False

Views can include website data from before the view was created.

True

False

How would you reduce the time it takes to compile reports in Google Analytics?

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

Remove any Secondary Dimensions you have added to the report

Remove any filters you have added to the view

Which reports show websites that send traffic to your pages?

Behavior

Demographics

Geo

All Traffic

What is a “secondary dimension” in Google Analytics?

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to understand the impact of your data.

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Adjust keyword bids inside Google Analytics

Import Analytics goals and transactions into AdWords as conversions

Create remarketing lists in Analytics to use in AdWords campaigns

View AdWords click and cost data alongside your site engagement data in Google Analytics

If you want to track users and sessions across multiple domains, what must you set up?

Data Import

Cross-domain tracking

AdWords Linking

Ad Exchange Linking

To recognize users across different devices, what feature must you enable?

Attribution Models

Audience Definitions

User ID

AdWords Linking

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

0

1

2

3

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete/thank_you.html

/ordercomplete/index.html

/ordercomplete.php

/order/complete.php

What URL tag does AdWords add to the destination URL using autotagging?

gclid=

urlid=

adid=

utm=

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Source, Medium, Campaign, and Ad Content

Campaign and Ad Content

Source and Medium

Campaign and Medium

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Search filters

Enhanced Ecommerce

Site Search

Data Import

When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

Every time a user performs an action with event tracking implemented

Every time a user adds an event to their calendar

Which of these criteria CANNOT be used to create a Custom Segment?

Metrics

Ad type

Dimensions

Sequences of user actions

Which data table display compares report metrics to the website average?

Comparison

Pivot

Percentage

Performance

By default, when does an Analytics session expire?

After 30 minutes, regardless of user activity on your website

At noon every day

When a user opens another browser window

When a user is inactive on your website for more than 30 minutes

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

True

False

Which report shows the percentage of traffic that has visited your site before?

Interests > Affinity categories report

All traffic > Referrals report

Behavior > New vs returning report

Behavior > Frequency and Recency report

Which of these CANNOT be collected by the default Analytics tracking code?

Device and operating system

Browser language setting

User’s favorite website

Page visits

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Ecommerce reports

Multi-Channel Funnel reports

Acquisition reports

Goals reports

When will the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user clicks a video on a website

Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

By default, which of these are NOT Remarketing audiences that you can define?

Users who played a video on your website

Users who visited your physical store

Users who speak a particular language

Users who visited a specific page on your website

Which type of Custom Report shows a static sortable table with rows of data?

Map Overlay

Flat Table

Pivot Table

Explorer

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Compare goal conversions and measure changes and improvements to your site

Track real-time revenue for your business

Analyze the conversion funnel on your website.

Track actual revenue from your conversions

What are the four scope levels available for dimensions and metrics in Google Analytics?

Hit-level, session-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

What is a “metric” in Google Analytics?

The dates in your date range.

A dimension that can help you analyze site performance.

The numbers in a data set often paired with dimensions.

A segment of data separated out in a report for comparison.

Which report demonstrates how well specific parts of your website performed?

Content Drilldown report

Frequency and Recency report

Top Events report

Location report

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Assisted conversion

Second-to-last-click attribution

Last-click attribution

Primary conversion

Metrics cannot be paired with dimensions of the same scope.

True

False

Which of these are required for Multi-Channel Funnels?

Custom Dimensions

Advertising Features

Goals or Ecommerce

In-page Analytics

Which of these represents the hierarchical structure of a Google Analytics account?

Account > Property > View

Property > Account > View

View > Account > Property

Account > View > Property

Which tags does Google Analytics recommend to accurately track campaigns?

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

Medium, Source, and Content

Custom Reports will NOT let you do what?

Use a Custom Dimension as a primary dimension

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Pair metrics and dimensions of different scopes

Which of these is a scope for Custom Metrics?

Event

Hit

User

Session

You can only apply a Custom Dimension to data that was collected after you created the dimension.

True

False

Which of the following statements about segments is incorrect?

Segments are filters that permanently alter your data

Segments are either subsets of sessions or subsets of users

Segments let you isolate and analyze your data

You can use segments to build custom Remarketing lists

What four parameters can you include with an event hit for reporting?

Category, Action, Label, Value

Event, Category, Action, Label

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

True

False

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

True

False

What four types of Goals are available in Google Analytics?

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Destination, Event, Duration, Pages/Screens per Session

Location, Event, Time, Users per Session

Which campaigns require you to add manual tags to destination URLs for tracking?

AdWords campaigns

Email campaigns

AdWords and email campaigns

None of the above

Which of these can you NOT share using The Solutions Gallery?

Segments

Goals

Custom reports

Custom Dimensions

Which report can compare metrics based on user acquisition date over a series of weeks?

Active Users report

Cohort Analysis report

User Explorer report

Users Flow report

Auto-tagging is used to collect data from which kinds of traffic?

Social media traffic

AdWords Campaign traffic

Search engine traffic other than Google

Website referral traffic

You cannot change the default session timeout duration in Google Analytics.

True

False

Which report shows a visual representation of user interactions on your website?

Landing Pages report

Treemaps report

Content Drilldown report

Behavior Flow report

Which of these does Google Analytics use to distinguish new and returning users?

Artificial intelligence

Facial recognition technology

A randomly-assigned unique identifier and browser cookie

A sequentially-assigned unique identifier and browser cookie

Which of these can be imported to define a remarketing audience?

Custom Metric

Custom Report

Custom Segment

Custom Dimension

Which of these channels is NOT included in the default Channels report?

Direct

Organic Search

Device

Display

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Hit

Product

User

Session

 

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

0

1

2

3

Which report shows which pages on your site get the most traffic and highest engagement?

Frequency and Recency report

Engagement report

Active Users report

All Pages report

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Which of these is NOT a benefit of Remarketing in Google Analytics?

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

Allow customers to reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Website referrals

Television commercials

Social network

Paid and organic search

Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report

All Traffic > Source/Medium report

Mobile > Devices report

Site Content > Landing Page report

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

TRUE

FALSE

Which of these could NOT be tracked using Goals in Google Analytics?

Making a purchase

Watching a video

Customer’s lifetime value

Signing up for a newsletter

What type of data does Google Analytics prohibit you from collecting?

Product SKU(s)

Purchase amount

Personally identifable information

Billing city

Once you have deleted a view, you have a limited number of days to restore that view.

True

False

By default, Google Analytics can only collect behavioral data from web-connected systems.

True

False

Where in the HTML of your webpage should you place your Analytics tracking code?

Just after the opening <head> tag of your website

Just after the opening <body> tag of your website

Just before the closing </body> tag of your website

Just before the closing </head> tag of your website

Sharing a Custom Report will share the data in that report.

TRUE

FALSE

Which of these is NOT a valid metric-dimension combination?

Sessions / Source

Time on Page / Device Type

Sessions / Bounce rate

Total Events / User Type

Google Analytics filters are applied in the order in which they are set in your view.

TRUE

FALSE

Custom Dimensions can be used as which of the following?

Secondary dimensions in Standard reports

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

All of the above

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Data Import

The Networking Protocol

Browser cookies

The Measurement Protocol

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Users who viewed your homepage

Users who viewed a search result page on your website

Users who viewed product detail pages

Users who returned an item they purchased

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: exclude Peru or Bolivia

Filter 1: include Brazil or Argentina

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: include Argentina > Filter 2: include Brazil

Which report indicates the last page users viewed before leaving your website?

All Pages report

Landing Pages report

Pages report

Exit Pages report

Which user characteristic may NOT be used to change keyword bids in AdWords?:

ad preference

device

time of day

location

Which report helps you determine the percent of your site traffic that has visited previously?

New vs Returning report

Referrals report

Frequency & Recency report

Sales Performance report

Which of these is NOT a benefit of using segments in your data analysis?

You can isolate and analyze specific conversion paths using conversion segments

You can analyze users by single or multi-session conditions

You can permanently modify the data in your view

You can compare behavior metrics for groups of users like Converters vs non Converters

Which of these would prevent data from appearing in a Custom Report?

You haven’t shared that Custom report with users in the same view

You’ve applied too many dimensions to the Custom Report

You’ve applied a filter that filters out all of your data

You’ve applied too many metrics to the Custom Report

Which of these can join offline business systems data with online data collected by Google Analytics?

Data import

User ID

AdWords Linking

Goal tracking

By default, which of these is NOT considered a “medium” in Google Analytics?

google

organic

referral

cpc

Which campaign parameter is NOT standard in Google Analytics ?

utm_source

utm_medium

utm_adgroup

utm_content

 

Related kewords:

 

Google Analytics Test Answers

 

 

 

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