Google AdWords Mobile Certification Advertising Assessment Exam Answers – Academy for ads – 2018

Google AdWords Mobile Certification Advertising Assessment Exam Answers – Academy for ads – 2018 was updated. Now it’s available on Google Academy for Ads. Google changed this exam 17th January, 2018.

The Exam now is called Mobile Advertising Assessment and it is available on Google Academy for Ads.

Mobile Advertising certification exam contains 70 different multiple choice questions. There are more than 70 possible different questions you could get during the exam. Every time you take an exam you are given 70 questions randomly from all possible questions.

 

 

 

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Admob is ____.

a custom deep link

AdWords’ non–owned and operated mobile app inventory

an app promotion ad format

an ad extension

 

How does AdWords data-driven attribution give credit for conversions?

It uses the linear model to credit conversions equally across all clicks on the path.

It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.

It gives more credit to clicks that happened closer to the conversion.

 

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

FALSE

TRUE

 

 

Viewable impressions allow you to:

pay for those ads that are actually viewed

pay for ads that are viewed and also converted

pay for video ads that are viewed within an hour

pay for ads when they are displayed in a viewable position

 

 

An advertiser with stores throughout the country could use location extension targeting to:

Target users who are within 10 miles of one particular city in the country

Target users the same way across all of their locations

Target users who are within 20 miles of one particular city in the country

Decrease bids by 50% for users who are within 10 miles of their stores

 

 

 

What does a call extension let users do that call-only ads do not?

Click through to your mobile site instead of calling.

Choose from two different numbers to call.

Easily save the number to their phone’s contact list.

Easily schedule a call-back from the advertiser when the line is busy.

 

Automated bidding is ideal for advertisers who:

Want to save time managing bids based on hundreds of signals

Want to set their own bids for individual keywords

Want to set their own bids for individual ad groups

Don’t want to spend a lot of time managing keywords

 

 

Which is a good app design practice?

Make previous searches and recent purchases readily available.

Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.

Zoom viewers in automatically for app content you know is most important.

Get users to enter valuable user profile information immediately when they first open the app.

 

Which of the following is true about apps?

Once a user downloads an app, they are likely to return and engage with it

Apps are more geared towards acquisition purposes

Apps are more geared towards retention, loyalty, and engagement

Apps and mobile optimized sites are the same thing

 

 

What is a simple way to target ads to mobile users when they’re near your physical store locations?

Target a radius around your Google My Business location(s).

Target users you know have called your AdWords call-only ad.

Target a radius around your city.

Target specific users you know live near your store.

 

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

  • product extensions
  • location extensions
  • mobile extensions
  • store visit extensions

 

 

Why do advertisers care about driving calls to their business?

Younger demographics prefer to order by phone call.

They’re faster.

Conversion rates are often much higher from calls.

Mobile call ads are easier to win in auctions.

 

You can use a mobile specific display URL to:

Show consumers that you are a large brand

Indicate that you have a mobile–friendly landing page

Differentiate yourself from other advertisers

Effectively track conversions to your desktop site

 

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Profile targeting

Ad schedule targeting

Location targeting

Keyword targeting

 

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

FALSE

TRUE

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

Intent

Differing screen size

Context

Functionality

 

 

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

location where mobile is being used

the lack of precision on a touch screen

time of day

responsive design based on touch

 

 

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

TRUE

FALSE

 

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Get new users for her app.

Get new users who most likely complete in-app actions.

Target cost per install (tCPI)

Google Play Store optimization

 

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Conversion tracking

Keyword planner

App extensions

Sitelinks

 

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Progressive Web Apps

Mobile Site Apps

Enhanced Mobile Sites

Progressive Sites

 

Showrooming refers to:

The phenomenon where brands sell specialty or limited quantity goods through mobile

The phenomenon where various brands within similar categories compete for brand placements on a mobile device

The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

The phenomenon which turns brick and mortar stores into showroom apps for mobile users

 

These are all key to good mobile site design except?

Easy navigation

Easy user customization

Easy conversion

Easy search

 

App remarketing allows you to target people who:

Have searched for your app

Have used your app before

Have never used your app before

Have searched for apps similar to yours

 

Which extensions can help drive installs of your mobile app?

App extensions

Sitelink extensions

Structured snippet extensions

RSLAs (remarketing lists for search ads)

 

All of these were recommended to help build a faster site except?

Customer surveys about site performance

Optimized content delivery

Site works on a range of screens and devices

Implementation of AMP (Accelerated Mobile Page) best practices

 

Deep–linking allows:

Ads to direct new customers only into deeper, more targeted sections of the app

Desktop users to be able to access deeper, more targeted sections within a mobile app

Mobile and desktop users to navigate within a mobile app

Ads to direct customers into deeper, more targeted sections of the app

 

 

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

Many in traditional retail are not mobile users.

They don’t use AdWords.

No one has figured a way to “see” mobile’s contribution yet.

 

To understand the full value of mobile, you must take into account:

App downloads, calls, store visits, cross device conversion, mobile conversions

Cross device and mobile conversions

Mobile conversions

Utilization of mobile ad formats, extensions, app and mobile site design best practices

 

 

Which of the following is a way for an advertiser to monetize their app?

All of the listed answers are correct

In-app ads

Charging for app downloads from the Apple iTunes or Google Play store

In-app purchases

 

 

Why do mobile advertisers care about driving physical store traffic?

All demographics exhibit more loyalty after visiting a store.

Customers buy more online when they know they have the option to visit a physical store.

Online retailers who also offer a physical store option have been shown to bring in the most revenue.

Vast majority of sales still occur in physical stores.

 

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

WIFI

Cell signals

Context

Customer profiles

 

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

lower, raise

raise, raise

lower, lower

raise, lower

An advertiser would NOT use AdWords’ mobile offering to:

build a mobile–optimized website

Advertise their app

Engage with users who have already downloaded their app

Track conversions once a user downloads their app

 

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

  1. A)  FALSE
  2.  B)  TRUE

 

Sitelink extensions:

Show your business address, phone number, and a map marker with your ad text

Allow advertisers to give users the option to land directly on specific pages of your site

Allow targeted remarketing list users to land directly on specific pages of your site

Decrease CTR rates as users are sent to specific pages of your site

 

Showing your ads on top of the mobile page in search results is beneficial because:

ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile

ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile

ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

 

Which of the following is true about mobile optimized websites?

Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

Mobile websites should only focus on task-based functionality, i.e., be a stripped-down version of the desktop site

You should build your app before your mobile site

Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site

 

If you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for tablets

Increase bid adjustment for desktop

Increase bid adjustment for mobile and desktop

Increase bid adjustment for mobile

 

Where can universal app campaigns run?

Only on the Google Play Store

Only on Admob

Within other apps, also known as in-app

On the Search and Display Networks, and YouTube

 

When you use an automated bid strategy, it will automatically optimize your bids based on:

your key performance indicator (KPI)

your Quality Score

your remarketing list

your search terms data

 

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Target cost-per-acquisition (CPA)

Target return on ad spend (ROAS)

Target search page location

Target outranking share

 

To connect Firebase to AdWords, which of these is required?

At least 1 app install or conversion

A working knowledge of mobile click attribution technologies

More than 100 app installs or conversions

In Firebase, your account needs to be an owner on the project that you want to link. In  AdWords, the Google Account needs administrative access.

 

To re–engage users with an app, use the following strategies:

Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs

Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users

Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs

 

AdWords Smart Bidding uses machine learning and your account data to help you do what?

Make informed bidding decisions and value mobile accurately.

Prevent your total spend from surpassing the hard limit you set.

Limit your bids to the times of day when competition for ad space is lowest.

Let you adjust your bids manually, so you’re visible when customers are looking for you.

 

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

  • True
  • False

 

An app advertiser would want to use a third-party tracking company to:

To see which of an app’s new users came from recent advertising clicks or views

To receive reporting on basic usage analytics

To have more control when communicating with each ad network

have a single SDK to add to your app instead of one from each ad network

 

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

The app makes use of streaming video.

Only landscape videos are used.

An additional YouTube charge is paid.

Video assets are provided.

 

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

$2.30

$1.70

$2.50

$2.00

 

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

An active call extension or call–only ad

A sales team and operating phone bank

An app published in the Google Play store

A mobile specific sitelink extension

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

True

False

 

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

search and display inventory to help advertisers reach their desired cost-per-install goal

search and display inventory to help advertisers reach their desired cost-per-impression goal

search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal

search inventory to help advertisers reach their desired cost-per-install goal

How can you re-engage users who have abandoned your app after their first use?

By offering store credit for users who click your ads

By engaging users who visit your desktop website

Remarket to app users with a compelling message across search, display, and video.

Offer deeper discounts to entice visitors.

A ______ specifies a location in an app that corresponds to the content you’d like to show.

location link

location extension

remarketing link

deep link

 

Which is a benefit of using server–to–server app conversion tracking over an SDK?

Server–to–server connections are easier to set up than code–less conversion tracking

Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

 

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads run for shorter durations than ad call extensions.

Call-only ads cost more, but reach farther.

Call-only ads don’t appear on mobile devices.

Call-only ads don’t include a link to a mobile site.

 

Which of the following is NOT a type of mobile ad extension?

App extension

Call extension

Sitelink extension

Download extension

 

 

What is a lightbox ad?

A remarketing specific ad format to announce new features of your app

A type of ad format that shows extra information (“extending” from your text ads) about your business

A mobile text ad

A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops

 

_______ are a type of ad format that show extra information about your business.

App installs

Ad extensions

Deep link ad extensions

AdMob extensions

 

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Desktop sites typically don’t load quickly on mobile devices.

Mobile users don’t need all the features a website can offer.

Mobile browsers aren’t powerful enough to load most desktop sites.

It’s a cheap way to provide a narrower set of options to mobile customers.

Select the one way NOT to track app conversions.

Integrate the Google SDK in your app

Using Codeless Android Install Tracking

Adding a Javascript snippet to your website

Using an app analytics provider for your AdWords campaigns

 

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

FALSE

TRUE

 

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

The product page on your mobile site

The Google Play or App store, where he can install your app

The product page on your app

Your mobile site’s homepage

 

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

Scheme Development Key

Software Depreciation Kit

Schema Development Kit

Software Development Kit

 

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

TRUE

FALSE

 

What two things can you track with AdWords out of the box without making any code changes to your app?

Android app downloads and Android in-app purchases

All app installs and all in-app purchases

You can actually track any custom event you want to define

App installs and core user demographics

 

iOS app conversion tracking cannot be set up using:

Install confirmation feedback

Server-to-server (S2S)

SDK

Codeless conversion tracking

 

How do upgraded URLs help advertisers with third-party conversion tracking?

Allow advertisers to direct users to the app store to download their app

Show app install ads only to people who haven’t downloaded the app yet

Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL

Show deep link URLs only to people who already have the app

 

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Export and share the data as a CSV file.

Consider a partner that is not part of the program, as it is not possible.

Establish a server-to-server connection using postback URLs.

Generate a link ID and share it with your partner.

 

 

 

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