Google Shopping Certification Advertising Assessment Exam Answers – Academy for ads – 2018

Google Shopping Certification Advertising Assessment Exam Answers – Academy for ads – 2018 ¡test contains 63 questions but there are 105 different possible questions you could expect during the exam. Every time you take Shopping Advertising Assessment test, you get 63 random questions from these 105.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

 

 

 

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Why can’t Ellen see any benchmark data for her new Shopping campaign?

Her campaign has reached its daily budget limit

She doesn’t have enough products in the campaign to compare to others

She is already outbidding her competitors

There aren’t enough comparable products from other advertisers

 

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid

Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns

 

In order to offer products in different countries, you should:

Use the same landing pages globally

Use one feed for all products

List the products in the local language

Always set prices in USD

 

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

Add schema.org structured data to her landing pages

Link her Google Merchant Center and AdWords accounts

Submit yes for the price and availability attributes

Nothing, she just needs to enable the setting in Google Merchant Center

 

 

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

add more menu options so people can see all products offered

increase the page load speed to 9 seconds or longer

make all data fields required at checkout

allow people to return to their shopping cart on their desktop computer

 

 

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

Segment his report by click type and review his local data

Set up local inventory ads in his Shopping campaign and review his local channel performance

Set up Google Analytics for his local storefront and access its various customized data

 

 

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Google product category

Sale price

Availability date

Price and currency

 

 

If a product doesn’t have an image available, you should:

Wait to submit the product until an image is ready

Submit an image of a similar product

Submit a placeholder image with a message, such as “Coming Soon”

Submit a full color version of your store’s logo

 

Merchants use Google Merchant Center to:

manage Shopping campaign bids

set campaign priority

set mobile bids on specific products

upload product data through feeds or an API

 

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

All of the errors, warnings, and notifications

Only the warnings

Only the errors

The warnings and errors

 

 

You can use campaign priority to:

promote certain product groups across all your campaigns

determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups

subdivide campaign products according to freely-assigned values with custom labels

Product groups are eligible for the Bid Simulator:

When Shopping ads have been included in enough auctions or accrued enough impressions

Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid

Once a budget cap has been reached for a product group

Anytime after a product group is created in a Shopping campaign

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

Manually change product_state to condition before submitting his feed to Merchant Center

Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

Leave product_state in his feed and also add the condition attribute

Delete product_state completely from his feed, and then submit his feed to Merchant Center

 

 

Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

The landing page price is different from the feed price

A ‘sale price’ attribute is blank

The availability for the products are listed as ‘out of stock’

The shipping rates for the products were updated to $0.00

 

What is a best practice to reduce the processing time of a new feed?

Divide the group of products into multiple data feed segments

Submit the feed at midnight

Create a new Google Merchant Center account for each new AdWords campaign

Upload both xml and csv files of the same products

 

 

Jane’s product feed would get disapproved due to:

a price mismatch between the feed and landing page

a URL that’s 1500 characters

a feed including a mobile link

an image being a GIF format

 

 

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

target cost-per-acquisition (CPA)

maximize clicks

enhanced cost-per-click (ECPC)

target return on ad spend (ROAS)

 

 

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

 

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

Compare 2 models to see if the campaign is undervalued on a last-click basis

Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

Compare 2 models to see if the campaign is undervalued on a first-click basis

 

 

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

Understand which creatives perform best in the “Ads” tab

Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account

Check impressions for each product in Google Merchant Center

See query-level product performance in the “Keywords” tab

 

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

Maximum cost-per-click (max. CPC) bidding

Maximum cost-per-acquisition (max. CPA) bidding

Enhanced cost-per-click (ECPC) bidding

Target cost-per-acquisition (target CPA) bidding

 

You can use custom labels in a product data feed to:

Add supplemental image URLs

Provide additional description information for shoppers in search results

Submit product brand descriptions

Tag products you’d like to group in a Shopping campaign by values of your choosing

 

 

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

Messaging in AdWords overview page

Messaging in Google Merchant Center overview page

Email contacts listed in account settings

Automated phone messages to account owner

 

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

include her store name on all watch images

change the price on the ad to be lower than the actual product price

use promotional text to highlight any deals

include bundled accessories in the product image

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

increase her impression share by setting her bids lower on her campaign

run an Auction insights report to compare her impression shares to those of her competitors

set the delivery method on her campaign to standard

set negative keywords in her campaign

 

 

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

Verified and claimed website URL

Business address

Local business data feed

Promotion text

 

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

True

False

 

 

How should Chris estimate how a different bid amount would impact his store’s online traffic?

Review the benchmark cost-per-click (CPC) information in AdWords

Download campaign performance data

Use the Bid Simulator tool

Check the “Diagnostics” tab in Google Merchant Center

 

To prevent your Shopping ads from appearing for certain search terms, you would:

add negative keywords to your campaign or ad group

remove products from your product data

remove the related search terms from your product titles in your product data

put shorter descriptions in your product data

 

 

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

data feeds weren’t updated for 10 days

language on the landing pages doesn’t match the language of the target country

data feed includes products with the availability status “out of stock”

shipping attributes for a small number of items have different pricing than the default shipping at the account level

 

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Promotion text

Country where her products are sold

Verified and claimed website URL

Local business data feed

 

 

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Suzie can serve Shopping ads directly from her website

Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

 

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Include the text “adult” in the product description

Identify products using the ‘adult’ attribute

Submit in a custom_label attribute as part of the data feed

Email the support team through the Google Merchant Center Help Center

 

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Increase the budget cap of the campaign

Remove underperforming items from the inventory

Lower the maximum cost-per-click (max. CPC) for all product groups

Increase the maximum cost-per-click (max. CPC) for all product groups

 

Shopping ads can be targeted to:

North America only

Select countries, listed in Google Merchant Center and AdWords Help Centers

Only countries where Google.com/shopping is available

All countries where AdWords is available

 

When creating a file to upload to Google Merchant Center, what format is accepted?

Word file format

Text or tab delimited file format

Database file

Excel file format

 

Which can you sell on Google Shopping?

Hotel and travel fares

Residential real estate

Used goods

Business services such as plumbing or locksmithing

 

 

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

make his winter sports budget high priority by adding his mountain tourism budget to it

make the winter sports campaign high priority and the mountain tourism low priority

add “mountain tourism” to his negative keywords during the winter sports campaign

prioritize his Shopping campaigns according to seasons rather than geography

 

Which is a required attribute when submitting a product to Google Merchant Center?

title

additional_image_link

availability_date

mobile_link

 

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

Products with an availability attribute of out of stock

A product URL that links directly to only one relevant item

Sale of gambling related products such as poker chips

Unsecure checkout or a missing refund policy

 

 

What’s the best way to indicate in a feed that a product is on sale for a limited time?

Include “SALE” in the title of the item

Upload the same item twice, once with a lower price

Update the description of that specific item

Use the sale_price attribute

 

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

Include only one category

Use the custom label attribute

Submit the product twice using a different category each time

Include both categories in the attribute

 

 

Enhanced cost-per-click (ECPC) bidding should be used to:

Bid for a target cost-per-acquisition (CPA)

Optimize bids using conversions

Drive engagement with product brand

Increase total impressions

 

Shopping ads should be used for:

Promoting products online

Driving phone calls to a business

Promoting brands

Promoting services

 

 

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Add the terms as negative keywords

Adjust your product data feed to include irrelevant terms

Increase your Quality Score by including irrelevant terms in ad content

Increase your bids for more relevant keywords

 

 

You can use a product group with a single bid to:

create different bid modifiers

ensure your entire inventory has the same bid

organize your ad group by product attributes

set a new campaign priority

 

 

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

True

False

 

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

set bids for his new product groups to align with his sales strategy

use the Bid Simulator, but only for “Everything else in ‘All products’”

check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

check his conversion window settings and see if new product groups create changes

 

 

Google Merchant Center is used to:

Host website images

Manage bidding for Shopping campaigns

Submit product information

Monitor the performance of Shopping campaigns

 

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Add “holiday sale” to the ‘Title’ attribute of all items

Classify the products under the “holiday” Google Product Category

Use a custom label to denote items included in the holiday sale

Change the ‘brand’ attribute of sale items to “holiday”

 

For a Shopping campaign, you can use AdWords to:

Manage ad group bids

Submit product information

Upload additional product images

Manage and validate a website URL

 

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

Submit a randomly generated number in the gtin attribute

Submit 1 as the mpn attribute

Put no in the identifier_exists attribute

Put unavailable in the gtin attribute

 

You can use custom labels to:

subdivide a product by specific features that you decide

target different countries within the same Shopping campaign

list specific features in your Shopping ads

have Google subdivide your product into specific relevant categories

 

 

Which is a reason why Annie’s Google Merchant Center account would get suspended?

She’s only been updating her feeds every 10 days

She is only selling used products

Her website doesn’t have a mobile version

Her landing pages lead to error messages or non-existent pages

 

 

Custom labels are a way to:

subdivide products into specific product groups in AdWords

set the country in which your products will be sold

tell Google Merchant Center what products to avoid when uploading data

identify the shipping method used for your products

 

 

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Share products between accounts

Access multiple AdWords accounts

Manage multiple domains with a single sign in

Combine reporting on all data feeds across domains

 

In Shopping campaigns, product groups are used to:

create a list of keywords used to target Shopping ads to shoppers

bundle items sold as a package, like a camera and tripod stand

organize products within a data feed

bid on organized inventory in an ad group

 

 

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Include the location of his retail store

Include relevant attributes in the title such as brand, size, and color

Include the board style name only

Use special characters such as exclamation points or all caps

 

 

Which devices can Shopping ads appear on?

Tablets, mobile phones, and desktops

Mobile phones and desktops

Tablets and desktops

Mobile phones

 

Shopping campaigns use:

a combination of text ads and Shopping ads formats

ads created using product data from Google Merchant Center

keyword-targeted rich media ads

ads promoting local and nearby services

 

Ben is creating product images. A common best practice is to:

Include brand names in the images

Include all varieties of a product in one image

Display the merchant website name over all images

Ensure all images are high-quality

 

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

the brand of his product so he can organize his campaign by different brands

Google product categories so he can organize his campaign by different categories

the product’s condition so he can organize his campaign by new, used, or refurbished products

any value he chooses so he can organize his campaign by his own goals

 

 

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign

Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

 

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Use the exemption attribute identifier_exists

Leave all unique product identifiers blank

Include the word “antique” in the titles of all products

Add unique to the brand attribute

 

Which email contact does Google use to notify merchants about account warnings?

AdWords primary contact

Google Merchant Center primary contact

Both Google Merchant Center technical contact and primary contact

Google Merchant Center technical contact

 

How can you lose your claimed URL?

Your website is updated but includes the same identifying meta tag or HTML file

You remove all data feeds from your Merchant Center account

Another authorized owner of the website successfully verifies and claims your website URL

Your claimed URL authorization expired from Webmaster tools

 

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Set a longer conversion window, such as 30 days or 90 days

Set a short conversion window, such as 7 days

Create a separate campaign optimized for mobile and compare how it drives sales

Create a separate ad group optimized for mobile and compare how it drives sales

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

run an Ad performance report

use enhanced cost-per-click (ECPC) bidding

run an Auction insights report

set up conversion tracking

 

 

In Google Merchant Center, a target country is the country where the:

products are shipped from

products are sold and will be shipped to

retailer is located

products are manufactured

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

True

False

 

 

Shopping ads can appear on:

Google Search Partner websites

Google Shopping

Google Search

all of the answers are correct

 

 

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Claim credentials for his business that he hasn’t finalized yet

Advertise products or promotional offers that aren’t available to people shopping online

Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

Describe some of the conditions related to the purchase before and after the purchase

 

What does impression share indicate about a product group?

It shows your product group impressions relative to other product groups in the same campaign

It provides an average benchmark of all similar products from other retailers

It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

It predicts your product group’s future impressions

 

Campaign priorities determine your bids according to which rule:

if the highest priority campaign is out of budget, the lower priority campaign bids

the highest priority campaign will bid, unless a lower priority bid is high enough

if you have multiple campaigns with the same bid, the lowest necessary bid will be used

if the highest priority campaign is out of budget, lower priority budget is added to bids

 

 

To help with your campaign strategy, you can use custom labels to:

organize products by specific attributes

increase your product’s discoverability

discover your best-selling products

create a list of new keywords for your products

 

 

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

Only mpn is required

Only brand is required

gtin and brand are required, and mpn is recommended

gtin and mpn are required, and brand is recommended

 

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

Increase your campaign priority

Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion

Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion

Remove product group subdivisions and bid on broader groups of products

How can Helen provide free shipping for a small group of promotional products?

Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

Set the default shipping for all products to a flat rate of 0.00 USD

Add “Free shipping” to the Shopping campaign promotional text

Remove all shipping options from the Google Merchant Center account

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

brand only

gtin and brand

mpn and gtin

gtin only

 

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

use the Bid Simulator

use the priority setting in his Shopping campaign

set up enhanced cost-per-click (ECPC) bidding

customize the statistics tables on the Campaign page

 

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Add negative keywords to the product group

Increase the campaign’s daily budget

Increase bids on products groups

Remove any bid modifiers

 

Creating multiple products groups within one ad group allows you to:

set different bid modifiers or negative keywords for your products

access a search term report for each product group

base each product group on a specific product attribute you choose

use a single maximum cost-per-click bid across your product inventory

 

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

include IP addresses

include Ports

be as specific as possible (for example, http://www.example.com#top)

begin with http:// or https://

 

 

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

alter custom parameters for subdivided product groups

replace an existing product group

create general calls to action

link product feeds across campaigns

 

 

Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

remove subdivisions from the product group

subdivide the product group and move budget allocation to the best performing products

update the inventory by removing certain products

increase the maximum cost-per-click (max. CPC) bid for all products

 

You should use multiple ad groups when you want to:

Link products from a different Google Merchant Center account

Target a different country within the same Shopping campaign

Set a different priority on bidding within the same Shopping campaign

Use a different bid modifier for products in the same Shopping campaign

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

Set the country of sale to United States only

Set either the country of sale to United States or location to California

Set both the country of sale to United States and location to California

Set the location to California only

 

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

subdivide her product inventory and set different bids for her local and online only ads

begin the local inventory ads implementation process and complete the required steps

enable local products in her shopping campaign and set up a product filter for “local”

set up multichannel ads to direct customers to her online or local store

 

Campaign priority should be used when you advertise:

multiple products internationally in multiple campaigns

multiple products for the same country in multiple campaigns

one product for the same country in multiple campaigns

one product internationally in multiple campaigns

 

 

To maintain active product data, you must update your data every:

30 days

24 hours

1 year

6 months

 

 

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

She can add the dress description in the title and then link to additional dresses

She can link to a page within her site with all dresses incase the item sells out

She can link directly to the brand, color, size and price of the dress described

 

 

When preparing to submit a new feed, you should:

Give all feeds the same name for consistency

Include all items in your inventory

Submit multiple feeds to process everything at once

Submit a test data feed

 

Which products should you submit the identifier_exists attribute with a value of no for?

new books for pre-order

used electronics

custom-made clothing

bundles

 

 

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

remarketing list for search ads is set up for the campaign

each product group in the campaign is restructured so that it has fewer than 200 clicks per week

the client is using a third-party bidding platform that is compatible with target ROAS

conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

 

 

Google Merchant Center can be used to:

View competitive benchmarks for Shopping campaigns

Update mobile bids for products

Manage shipping settings for a store

Set campaign priority for products

 

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Change the campaign priority to “high”

Increase her “All products” bid

Subdivide by brand and set more competitive bids for the brands individually

Set her budget to “accelerated” delivery

 

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

Continue subdividing until there are no products in this group

A bid of zero

A bid that’s the average of the subdivisions

A bid lower than the subdivisions

 

Shopping ads on google.com:

don’t use keywords

indicate the name of the merchant

can be served together with text ads

all of the answers are correct

 

 

To subdivide products in Shopping campaigns using your own set product structure, you should use:

Custom labels

AdWords labels

Multiple data feeds

Starred items

 

When optimizing the title attribute for her new line of bicycles, Matilda should include:

keywords and relevant attributes in the title such as brand, size, and color

symbols and foreign characters to get the user’s attention such as exclamation points

the bike style name only

the price and shipping cost

 

 

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

False

True

 

 

Google Merchant Center is used for:

Managing conversion tracking

Setting up campaign bidding priorities

Editing your Shopping campaign’s product groups

Uploading product data feeds

 

Why is it a best practice to set a bid for the “everything else in all products” product group?

To include items not part of other product groups in your campaign

To make it easier to target a location for certain products

To control the websites on which your Shopping ads appear

To be able to have one product group for mobile devices

 

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

list of approved Shopping policies

credit card

AdWords account

Google My Business account

 

 

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Increase the mobile and location bid adjustments and make additional adjustments based on performance

Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

Decrease the mobile and location bid adjustments and make additional adjustments based on performance

 

 

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