Hootsuite Social Selling Certification Exam Answers 2018

Hootsuite Social Selling Certification Exam Answers 2018

 

1)

Social selling is not about closing deals on social media or targeting prospects with relentless cold-tweets and inMail. Instead, successful sellers leverage social media to ___________________ and seek the right opportunities to engage. Choose only ONE best answer

  A)  pitch this sales cycle’s new products/services
  B)  listen to relevant online spaces and conversations
  C)  boost the amount of content published daily
  D)  increase customer acquisition costs
  E)  demonstrate ROI

 

 

 

2)

Which statement best characterizes social selling’s relationship with traditional selling activities? Choose only ONE best answer

  A)  it replaces traditional selling activities
  B)  it usurps traditional selling activities
  C)  it encompasses traditional selling activities and leverages them as a tool
  D)  it complements traditional selling activities
  E)  it is a completely separate sphere of activity


3)

When choosing the social networks on which to build your presence, what’s most important to think about: Choose only ONE best answer

  A)  the networks on which you already have a good working knowledge
  B)  which networks will become popular in the coming 1-2 years
  C)  where your target audience is most active
  D)  which networks best support the content you want to share


4)

The following three things are part of a strong, descriptive Twitter bio for a Sales Professional. Choose only ONE best answer

  A)  Your company’s Twitter handle, a relevant industry hashtag, and personal interests or passions
  B)  A complete description of your company’s background, your professional experience, and how that experience will benefit future clients
  C)  A list of previous employers and dates of employment, work references, and at least 1 testimonia
  D)  At least 2 testimonials, your personal twitter handle, and at least 5 industry relevant hashtag


5)

Social proof is a powerful way to build credibility and trustworthiness. On LinkedIn, ___________________ from existing, and previous clients are a great way to showcase your professional integrity and success. Choose only ONE best answer

  A)  earnings reports
  B)  “Verified Social Seller” Badges
  C)  positive Recommendations and Skill Endorsements
  D)  Upvotes and Likes
  E)  Likes and content re-shares


6)

To make it even easier to drive action from your Facebook Business page, Sales Professionals can add a _______________ button underneath their cover photo. Choose only ONE best answer

  A)  Send Direct Message
  B)  Like This Page
  C)  Post to Wall
  D)  Share This Page
  E)  Call-to-action


7)

When it comes to gathering information on social media channels to setting the stage for well-targeted and effective outreach to clients and prospects, the two main approaches Sales Professionals can use are: Choose only ONE best answer

  A)  Paid Acquisition and Earned Information
  B)  Social Listening and Active Searching
  C)  Owned Audience Analysis and Paid Analytics
  D)  Google Analytics and Social Graph
  E)  Google Analytics and Social Graph


8)

__________________ refers to using the Search functionality of social networks to proactively seek out new leads, insights, companies, decision makers, influencers, and more. Choose only ONE best answer

  A)  Active Listening
  B)  Advanced Search
  C)  Social Targeting
  D)  Active Searching
  E)  Social Prospecting


9)

In Hootsuite, you can configure separate streams for well targeted search queries. For example, say you’re looking to engage with prospects at South by Southwest in Austin who are talking about video marketing . You can enter your search parameters (e.g., #videomarketing) and then ____________ the search to the area in question to return relevant search results. Choose only ONE best answer

  A)  triangulate
  B)  cross reference
  C)  geo-target
  D)  UTM track
  E)  Leadsift


10)

The primary goal of social selling shouldn’t be to try and close deals with prospects through social media platforms; rather your guiding purpose should be to: Choose only ONE best answer

  A)  increase brand recognition for your company.
  B)  set the stage for more effective outreach through traditional sales channels.
  C)  boost your discoverability and SEO.
  D)  phase out outmoded practices like phone calls and in-person meetings.
  E)  get information about products and services into the hands of prospects in the least expensive way possi


11)

When initiating contact with a prospect via direct message on a social network, ensure your message: Choose only ONE best answer

  A)  is informal and not too specific.
  B)  clearly specifies the range services you’re able to offer.
  C)  contains a presumptive close.
  D)  is relevant and personalized to their pain points.
  E)  always concludes with a firm ask for the business.


12)

Hootsuite Amplify is a tool for organizations that enables sales professionals to _____________________ to their social channels with just a few taps of their mobile device. Choose only ONE best answer

  A)  compile and share key analytics reports
  B)  post strategic and complementary conversations with clients
  C)  share certification badges
  D)  design and register gravatars
  E)  crowdsource and share relevant, company-approved content


13)

Prime examples of industries where regulatory oversight impacts social selling activities include: Choose only ONE best answer

  A)  healthcare, law, and media.
  B)  media, tech, and insurance.
  C)  insurance, financial services and healthcare.
  D)  government, tech, and military.
  E)  financial services, government, and media.


14)

If your company’s work is subject to the “Health Insurance Portability and Accountability Act’ (HIPA) or the “Employee Retirement Income Security Act’, you may be required to: Choose only ONE best answer

  A)  engage with any comments left on your posted content within 24 hours.
  B)  include a clear profile photo taken within the past 6 months, using passport photo specifica
  C)  delete any lasting record of an interaction with clients within 48 hours.
  D)  log all complaints about your products in a specific way.
  E)  delete any and all LinkedIn Recommendations left by clients, colleagues or anyone else.


15)

__________________ refers to using the Search functionality of social networks to proactively seek out new leads, insights, companies, decision makers, influencers, and more.

  A)  Social Targeting
  B)  Active Searching
  C)  Hootsuite Publisher
  D)  Active Listening
  E)  Social Prospecting


16)

If you’re browsing the web and come across an interesting industry report that may be useful to a prospect, you can share it directly from the web page with the_____________________.

  A)  Hootsuite Tagging feature
  B)  Hootsuite Hootlet extension
  C)  Hootsuite Auto-Publish
  D)  Hootsuite Content Library Plug-in


17)

When writing your About Section on your Facebook Business Page, keep in mind that approximately the first __________________ are visible when your page appears in search engine results, so be sure to include the most important information first.

  A)  140 words
  B)  140 characters
  C)  20 characters
  D)  350 characters
  E)  250 words


18)

Social proof is a powerful way to build credibility and trustworthiness. On LinkedIn, ___________________ from existing, and previous clients are a great way to showcase your professional integrity and success.

  A)  “Verified Social Seller” Badges
  B)  Retweets and re-posts
  C)  earnings reports
  D)  positive Recommendations and Skill Endorsements
  E)  upvotes and Likes


19)

Social selling is not about closing deals on social media or targeting prospects with relentless cold-tweets and inMail. Instead, successful sellers leverage social media to ______________________ and seek the right opportunities to engage.

  A)  listen to relevant online spaces and conversations
  B)  demonstrate ROI
  C)  boost the amount of content published daily
  D)  pitch this sales cycle’s new products/services
  E)  increase customer acquisition costs


20)

Which is the name of the Hootsuite tool for organizations that enables sales professionals to crowdsource relevant, approved content from across the company and share it to their social channels with just a few taps of their mobile device?

  A)  Publisher
  B)  Amplify
  C)  Engagement
  D)  Target
  E)  Insights


21)

To monitor the social activity of your customers and prospects on Twitter, and keep an eye on the competition, _________________ are an essential tool.

  A)  Twitter Favorites
  B)  Twitter Analytics
  C)  Twitter “Tweets and Replies’
  D)  Twitter Subscriptions
  E)  Twitter Lists


22)

When setting up your LinkedIn profile, be sure to customize your URL for your LinkedIn page with a __________________ .

  A)  branded hashtag
  B)  shortened, trackable link (e.g., an ow.ly link)
  C)  short, memorable extension
  D)  re-direct link to your personal website


23)

The two most effective ways to connect with a senior executive on LinkedIn are through a shared connection, like an internal referral from their company or an external referral, like someone you both know and trust. To harness these tactics on LinkedIn, take advantage of the __________ feature.

  A)  Sales Solutions
  B)  Add Contacts
  C)  Sales Navigator
  D)  Get Introduced
  E)  Groups


24)

LinkedIn also offers_____________, a paid premium feature, which provides a way to get in touch with prospects when you don’t have their email address and are not already connected on LinkedIn.

  A)  Prospect Finder
  B)  Hootsuite integration
  C)  the WhatsApp integration
  D)  InMail


25)

Facebook, Twitter, LinkedIn, and other networks offer the ability to send ___________________ so you can connect with people directly for one-on-one interactions.

  A)  Address Book Invites
  B)  private messages
  C)  connection requests
  D)  WhatsApp invites
  E)  Follow notifications


26)

A key tactic for finding prospects and customers on social channels, and then discovering patterns and trends in their behaviour, is to use existing data from your ____________.

  A)  Graph Search
  B)  CRM
  C)  Suggested Connections module
  D)  Google Analytics account
  E)  Consultancy reports


27)

Different features are available for different Facebook Business Page types. For Sales Professionals, the _____________ option provides the largest range of functionality including a Map, Check-Ins, and Ratings & Reviews.

  A)  Brand or Product
  B)  Premium Individual
  C)  Business Person
  D)  Local Business or Place
  E)  Public Figure


28)

There are many different ways you can make a strong first impression among potential clients visiting your LinkedIn page. However, the easiest, fastest, and most effective way to accomplish this is with an up-to-date and professional _____________.

  A)  profile photo
  B)  list of awards and certifications
  C)  summary section
  D)  additional information section


29)

The following three things are part of a strong, descriptive Twitter bio for a Sales Professional.

  A)  Your company’s Twitter handle, a relevant industry hashtag, and personal interests or passions
  B)  A complete description of your company’s background, your professional experience, and how that experience will benefit future clients
  C)  A list of previous employers and dates of employment, work references, and at least 1 testimonial
  D)  At least 2 testimonials, your personal twitter handle, and at least 5 industry relevant hashtags


30)

When thinking about the kind of content to share on social channels, you want to be seen as a trusted advisor, which means you should aim to share about four times as much ___________________ as____________________.

  A)  personal updates, company updates
  B)  LinkedIn Status Updates, Tweets
  C)  product or company information, educational content
  D)  Tweets and Facebook Posts, LinkedIn Updates
  E)  educational content, product or company information


31)

________________ offers in-dash integrations with many apps that can supercharge your social activity.

  A)  The Hootsuite App directory
  B)  Hootsuite Analytics
  C)  Hootsuite Publisher
  D)  Hootsuite Engagement Streams
  E)  Hootsuite Campaigns


32)

Which statement best characterizes social selling’s relationship with traditional selling activities?

  A)  it complements traditional selling activities
  B)  it encompasses traditional selling activities and leverages them as a tool
  C)  it is a completely separate sphere of activity
  D)  it replaces traditional selling activities
  E)  it usurps traditional selling activities


33)

On LinkedIn, it’s essential to ________________ – the more connections you have, the more likely you’ll be able to get introduced to an important prospect or decision maker.

  A)  Always Be Connecting
  B)  ensure your account is set to “Public and Discoverable”
  C)  ask for the business in every interaction
  D)  Always Be Closing
  E)  send invitations to every person the LinkedIn algorithm suggests to you


34)

On LinkedIn, when someone new follows you or connects with you, make a habit of __________________.

  A)  verifying you have mutual connections before accepting
  B)  endorsing them for at least 5 Skills in the Skills Endorsement section
  C)  verifying they are already a contact within your CRM before accepting
  D)  messaging them to say thanks for connecting
  E)  blocking them if you haven’t met in person


35)

If you have favourite, trusted industry news sources, you can set up ________________ in your Hootsuite dashboard to post content automatically from those websites.

  A)  TrendSpottr
  B)  Riffle
  C)  Content Auto-Tags
  D)  Auto-Post
  E)  RSS feed


36)

In the summary section of your LinkedIn profile, your primary focus should be on communicating:

  A)  job responsibilities with your previous 2-3 employers.
  B)  the depth of your knowledge of your industry, and how you intend to continue growing.
  C)  your professional accomplishments, and where you see yourself professionally in 5 years.
  D)  what you’ve achieved for your customers, not just what you’ve achieved for yourself.
  E)  professional accolades and key people you are connected with in your industry.


37)

Industries like insurance, financial services and healthcare are prime examples of industries where ___________________.

  A)  sales activities through social channels are prohibited by federal law
  B)  your emphasis should be on closing business through the social channels themselves
  C)  adoption of social selling was far ahead of the curve
  D)  regulatory oversight impacts social selling activities
  E)  the volume of content you publish should be very high


38)

With respect to curating content that you can share through your social channels, Google Alerts and third party tools such as __________ and __________ can also be configured to find articles and news that may be interesting to your prospects based on certain keywords.

  A)  Paper.li, Feed.ly
  B)  Roost, Smart Moderation
  C)  Constant Content, RiteTag
  D)  Zendesk, Feed.ly
  E)  Riffle, Marketo


39)

If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:

  A)  solicit or accept Recommendations on your personal LinkedIn profile.
  B)  Retweet or Share content posted by competitors.
  C)  engage in any private conversations via Direct Messaging functionality.
  D)  include photos or any other self-identifying visuals.
  E)  engage with comments left by clients or prospects on your posted content.


40)

“Social Listening’ and “Active Searching’ are information gathering approaches that social sellers can use to:

  A)  produce better targeted Google Analytics reports.
  B)  build out a social media policy and guidelines document.
  C)  build a high ROI paid audience.
  D)  demonstrate ROI to Senior leadership within their firms.
  E)  set the stage for well targeted and effective outreach to clients and prospects.


41)

Assume you’re using the Hootsuite Amplify product and you come across a company-approved article that you’d like to share quickly to your LinkedIn, Twitter, and Facebook audience. What sequence of steps would you do to accomplish this?

  A)  Click ‘Compose’ in the top right drop down of the content source, then click “Confirm Send’ when compose box appears
  B)  Click “Edit Scheduled Message’, then “View Date in Publisher’, then ‘Send to All’
  C)  Click ‘Send to Myself’ within the Engagement Stream, then “Forward to Networks’ within your Command Centre
  D)  Click “Attach’ in the Compose box, select files to be shared, pin the relevant social networks, then click ‘Send’
  E)  Click ‘Share’ and select the social media accounts you want to post it to


42)

As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.

  A)  your nickname
  B)  a striking, memorable word or phrase
  C)  your real name
  D)  your industry’s name
  E)  your employee ID number


43)

LinkedIn is a strong network for ________ Social Selling and offers a variety of ways to connect with decision makers based on their professional attributes.

  A)  B2B
  B)  B2C
  C)  B2D
  D)  B2M


44)

The three networks social sellers use most are:

  A)  Google+, LinkedIn, and Instagram.
  B)  LinkedIn, Twitter, and Facebook.
  C)  Google+, Twitter, and Facebook.
  D)  Snapchat, LinkedIn, and Twitter.


45)

Hootsuite offers a multitude of ways to streamline your social selling activities on Twitter. To maximize your social listening success, create a separate tab for all your _______________. This way you can monitor and engage with prospects, customers and influencers from one central view.

  A)  geo-located tweets
  B)  Twitter analytics
  C)  Twitter Lists
  D)  scheduled tweets
  E)  published tweets


46)

The goal of social selling is to _______________ and set the stage for more effective outreach through traditional sales channels.

  A)  warm up cold calls
  B)  increase brand recognition for your company
  C)  boost your discoverability and SEO
  D)  lower the cost of doing business by closing deals online
  E)  Always Be Closing


47)

Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting — following companies can help you glean insights that may help move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?

  A)  Keep the list of companies you follow well-pruned to avoid missing a key update
  B)  After following a company, send connection requests to all existing “second-degree connections” between yourself and the company
  C)  When sending a Follow Request to a company, ask that they also follow you in return
  D)  Follow as many companies as possible, to increase the chances of surfacing strategically useful information
  E)  Always include the reason why you’re requesting to follow a company in the text box provided


48)

By discovering pain points and noticing buying signals you can better qualify your prospects, thereby reducing your________________.

  A)  return on investment
  B)  customer onboarding expenditure
  C)  average revenue per user
  D)  customer acquisition costs
  E)  business friction


49)

Let’s say you’re a real estate agent, and a competing agent in your sales territory is gaining a lot of likes and engagement week over week on their Facebook Business Page – you want to learn more about the type of content they’re sharing with their audience that’s driving that attention. What tool on your Facebook Business Page would you use?

  A)  Facebook Analytics
  B)  Content Performance Analysis
  C)  Facebook Comparative Content Analysis Tool
  D)  RSS Feeds
  E)  “Pages to Watch’ feature


50)

Where on LinkedIn would you search for potential prospects by industry, location, degrees of separation, keywords, and more?

  A)  “People You May Know’ section, under My Network
  B)  “Add Contacts’ section
  C)  “Advanced People Search’
  D)  “Prospect Finder’, under Interests tab
  E)  “Connections’, under My Network


51)

When using Hootsuite Amplify, what’s the best way to find and share content that will be relevant to your audience’s interests or pain points?

  A)  Select content from the Topics set up in your organization
  B)  Use the “Find” button, and then search by Influencer
  C)  Scan the relevant Twitter Lists
  D)  Start hashtag search streams
  E)  Enable the RSS feed functionality under settings


52)

When choosing the social networks on which to build your presence, what’s most important to think about?

  A)  Where your target audience is most active.
  B)  The networks on which you already have a good working knowledge.
  C)  Which networks best support the content you want to share.
  D)  Which networks will become popular in the coming 1-2 years.


53)

You can deliver value to your audience by knowing where to find the best articles, infographics and videos and sharing them through your social channels. This type of content sharing is an example of:

  A)  Leadgen content
  B)  Content creation
  C)  Directive
  D)  Evergreen content
  E)  Thought leadership


54)

Say you’re conducting some research for new prospects on Twitter, and would like to search keywords, account characteristics, location, dates, and sentiment. Where on Twitter would you go to conduct such a search?

  A)  Twitter Customer Locator
  B)  Twitter Advanced Search
  C)  Twitter Small Business Search
  D)  Twitter Analytics
  E)  Twitter Target Finder


55)

Staying on top of your outreach efforts while keeping a consistent publishing schedule across multiple social media channels can be tough. Hootsuite helps by ___________________, as well letting you publish to multiple social networks simultaneously.

  A)  assigning incoming messages to team members
  B)  producing advanced analytics reports that show what content is resonating
  C)  letting you plan and schedule messages in advance
  D)  running social media campaigns
  E)  permitting multiple hashtag search streams


56)

Nearly every regulated industry requires thorough record keeping, which means that every incoming and outgoing tweet, message, post and even mention needs to be saved and archived. Tools like ___________________ offer easy solutions to these demanding needs.

  A)  NexGate and Global Relay
  B)  EverNote and NexGate
  C)  Global Relay and Magento
  D)  ShareRoot and ZenDesk
  E)  ShareRoot and TagBoard


57)

Let’s say you’re engaged in some social selling activities on LinkedIn, and you’ve just connected with an important new prospect. What options are available to you for recording important contextual information about the new connection (e.g., your goals with that person), making sure you follow up with them about a piece of business at the end of quarter, and categorizing them based on their level of interest in your products or services?

  A)  Make use of the Context Recorder, Alarm, and Prospect Filters
  B)  Make use of the Relationship Notes, Reminders and Tags feature
  C)  Make use of the EverNote integration, Quarterly Prompts, and Tags feature
  D)  Sync your EverNote account, Google or Outlook Calendar, and SalesForce accounts with LinkedIn


58)

To fully populate the media gallery of your Twitter Page, thus boosting the visual impact of your profile, you should share at least ___ visually striking photos or videos that are relevant to your business.

  A)  5
  B)  4
  C)  2-3
  D)  6


59)

Be sure to use Twitter’s ___________________ feature to connect with contacts you may have outside the platform.

  A)  Target Finder
  B)  Small Business Search
  C)  Analytics
  D)  Finding Friends
  E)  Customer Locator


60)

Hootsuite helps Sales Professionals with the research component of their social selling activities by allowing them to ________________ thereby saving time, and making sure more potential leads and buying signals are captured.

  A)  curate and categorize content from many different sources
  B)  create branded hashtags and metadata
  C)  publish automatically curated content with UTM parameters automatically installed
  D)  create relationship notes, reminders and tags
  E)  consolidate activity from various social media networks into one centralized dashboard


 

61)

Which of the following is NOT an example of engaging with a prospect on social media?

  A)  Retweeting a relevant tweet from a prospect, or sending a thoughtful Reply
  B)  Directly tweeting a piece of content at a prospect that connects with one of their pain points
  C)  Commenting on their blog or social media posts, which could generate a fruitful conversation that showcases your expertise
  D)  Creating a Twitter List dedicated to them to monitor their social activity
  E)  Liking or Share their LinkedIn posts, giving the prospect a shout out when sharing their post

 

 

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