In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

 

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

 

 

Whether or not the ad actually shows

 

The ad’s position on the page

 

How quickly your landing page will load once a user clicks on the ad

 

The design of the ad, including font and color

 

 

Explanation:

Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.
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