What does linking an AdWords account to a YouTube account let an advertiser do?

What does linking an AdWords account to a YouTube account let an advertiser do?

 

  • Access more video reporting metrics.
  • All of the listed answers are correct.
  • Create a remarketing list.
  • Create call-to-action (CTA) overlays.

 

Explanation:

 

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

Read more here: //support.google.com/adwords/answer/3063482?hl=en

 

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. There are two options for linking accounts:

Link a YouTube channel to an AdWords account
Link an AdWords account to a YouTube channel
Note
To activate the link between a YouTube channel and an AdWords account, make sure the link is verified in both YouTube and AdWords.
When you link a YouTube channel to an AdWords account, certain features will become available to you and other features will not be available to you.

Available features

Unavailable features

Linking your accounts from YouTube

Linking your accounts from AdWords
Notes
Linking your YouTube channel to an AdWords account allows you to promote your video and access reporting from AdWords.
You can control what data the AdWords account can access, including view counts, remarketing, and earned actions.
You can link more than one AdWords account to your YouTube channel, and vice versa.
You can’t link a YouTube channel to AdWords if a channel has no public uploads and less than 10 subscribers.

 

 

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