What is the buyer’s journey?

 

What is the buyer’s journey?

 

 

It’s the experience your prospect goes through when learning about your brand.

 

It’s the set of actions that a buyer goes through after he or she made a purchase.

 

It’s the active research process someone goes through leading up to a purchase.

 

It’s the Inbound Methodology but from the buyer’s perspective.

 

 

 

 

 

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