What report can help you identify opportunities to improve your keywords and ads?


What report can help you identify opportunities to improve your keywords and ads?



Paid & organic report


Auction insights report


Search terms report


Time segmentation report



Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Use the search terms report to identify new search terms with high potential, and add them to your keyword list. The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different than your keyword list.

Read more here: //support.google.com/adwords/answer/2472708



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All Questions and Answers of AdWords Fundamentals Assessment :

AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.

Mary s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

What report can help you identify opportunities to improve your keywords and ads?

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

What happens when a campaign consistently meets its average daily budget?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Which is a benefit of advertising online with Google AdWords?

How are manual extensions different from automatic extensions?

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Let s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

When people search for your client s watch repair business, they use very specific terms like vintage watch repairs. To show your ads for these searches, you ll want to use:

You would choose to advertise on the Search Network if you wanted to:

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query Hawaii vacations. What does this mean?

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Laura runs an online store with a large inventory of children s toys and games. Which ad format would you use for Laura s campaign to reach people interested in purchasing children s games?

All other things being equal, if you ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you d pay for that click?

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Which ad extension would you use for an advertiser who has a chain of local restaurants?

An advertiser should group their campaigns by:

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

How much are you charged for a click on your AdWords ad?

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

What's one of the main benefits of using ad extensions?

When building a keyword list for a Display Network campaign, you should do which of the following:

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Your client wants to show ads to people who ve visited her website before. Which AdWords feature would you recommend she use?

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

What is the Google Network?

In order to appeal to customers on mobile devices, it s important to:

Which targeting option can help you reach people who ve previously visited your website?

You would choose to advertise on the Display Network if you wanted to:

Maria noticed last month that her ad often showed up beside a competitor s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Which of the following items is not a component of Quality Score?

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

You can use audience targeting to show your ads to:

If you d like your ads to show on certain sites across the Internet, you can add these websites as:

An advertiser wants to display a text ad that includes extra details like the business s location and phone number. Which ad format should the advertiser use?

Each campaign in your AdWords account should have a single:

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don t live in France. What would be an effective way to target this client s customers?

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

What is the benefit of having multiple ads in an ad group?

Which client would you advise to use radius targeting?

Your client s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client s conversion rate?

Your client noticed last month that his ad often showed up beside another advertiser s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

On the Display Network, your ad is eligible to show on a webpage if your:

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Which of these metrics is especially important to clients who are running a branding campaign?

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Your ad can show to a potential customers when your targeted language matches:

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Higher Quality Scores typically result in:

How are negative keywords different from other keywords?

Data shows that the audience for a client s running shoe store is women ages 35 to 50. How can you optimize this client s Display Network campaign based on your research?

Clyde wants to raise the profile of his dance school. A Display Network only campaign can help him:

A standard AdWords text ad is made up of:

How are rich media ads different from other ad formats?

Which campaign type would an advertiser use to target users searching on Google.com?

Why would an advertiser use sitelinks?

An e-commerce client wants her campaign to be more profitable. After calculating this client s total profits from AdWords, what can you do to start maximizing results for profit?

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Your client s campaign is consistently meeting its average daily budget. What should you do to maximize your client s budget throughout all hours of the day?

Which is a benefit of advertising online?

You would advise a client that s launching a new product line to advertise on the Display Network because she can:

Sally s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

You can use Keyword Planner to identify:

A conversion is:

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

What s one benefit of creating multiple ad groups?

Google Analytics can help you learn more about the behavior of your client s customers because it shows you how:

Why should you link your client s AdWords account to Search Console?

Anne–Marie s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

What happens as a result of a search campaign consistently meeting its daily budget?

What does a high Quality Score indicate?

When someone clicks your ad, the actual amount you re charged will be:

Belinda s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Why might you use the Search Network campaigns with Display opt-in campaign type?

Tony travels frequently. He needs to be able to make changes to his AdWords account while he s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Which statistic indicates how often a click has led to a conversion?

Paige s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Your client wants to improve her ad position. What would you recommend?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Cliff just started working with a client who has a very disorganized AdWords account. What s an effective way for him to begin restructuring his client’s account?

What bidding strategy should you use to maximize the number of visitors to your website?

A client who owns an online running shoe store wants to drive sales of a particular model of women s running shoes. What keywords should you include in this client s keyword list to help achieve their goal?

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

You signed 3 new clients, each with an existing AdWords account. What s the best way to manage these accounts?

Which client would you advise to advertise on the Search Network?

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

How can you see if people are searching for your client s services during the early morning and evening hours?

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

Your new client s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client's keywords?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser s ad showing in the top position?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Which delivery type shows your ads at an even pace throughout the day?

What value is used to determine whether your ad will show on a page and, if so, the ad s position?

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Negative keywords can help advertisers better target their ads by:

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that s:

Your ad can show on the Search Network when someone searches for terms that are similar to your:

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

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