{"id":3932,"date":"2017-04-01T09:57:12","date_gmt":"2017-04-01T09:57:12","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?page_id=3932"},"modified":"2017-10-18T09:05:59","modified_gmt":"2017-10-18T09:05:59","slug":"google-analytics-exam-answers","status":"publish","type":"page","link":"https:\/\/www.certificationanswers.com\/en\/google-analytics-exam-answers\/","title":{"rendered":"Google Analytics Exam Answers Certification 2017 Test GAIQ"},"content":{"rendered":"

<\/p>\n

Google Analytics Exam Answers Certification 2017 Test GAIQ<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

Google have change the questions:<\/p>\n

Google Analytics Exam Answers – Update April 2017<\/strong><\/a><\/span><\/p>\n

 <\/p>\n

\"Google<\/p>\n

Google Analytics Certification Answers<\/h2>\n

 <\/p>\n

1)<\/p>\n

Which of the following would you use to set up a custom alert?<\/h2>\n

A)\u00a0\u00a0Real-Time
\nB)\u00a0\u00a0Conversion
\nC)\u00a0\u00a0Content
\nD) Intelligence<\/strong><\/p>\n

 <\/p>\n

2)<\/p>\n

In order to set up commerce tracking, you need to _____. Select all that apply<\/h2>\n

\u00a0A)\u00a0\u00a0Add commerce tracking JavaScript to your receipt page or “transaction complete” page<\/strong>
\nB)\u00a0\u00a0Add an commerce campaign variable to your URLs
\nC)\u00a0\u00a0enable ecommerce tracking in at least one of the views for a property<\/strong>
\nD)\u00a0\u00a0have linked an AdWords account with your Google Analytics account<\/p>\n

 <\/p>\n

3)<\/p>\n

Generally, the recommended best practice is to set up one Google Tag Manager Account<\/h2>\n

A)\u00a0\u00a0for every Analytics view
\nB)\u00a0\u00a0for every site you want to track
\nC)\u00a0\u00a0for your company<\/strong>
\nD)\u00a0\u00a0for every person who will have access to Analytics<\/p>\n

 <\/p>\n

4)<\/p>\n

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?<\/h2>\n

A)\u00a0\u00a0set up Real-Time reporting
\nB)\u00a0\u00a0set up a custom report
\nC)\u00a0\u00a0set up an event goal
\nD)\u00a0\u00a0set up a dashboard<\/p>\n

 <\/p>\n

5)<\/p>\n

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply<\/h2>\n

A)\u00a0\u00a0The match type in the goal definition is incorrect
\nB)\u00a0\u00a0The tracking code is missing from the conversion page
\nC)\u00a0\u00a0No URL destination goals have been defined
\nD)\u00a0\u00a0There was a misspelling in the URL of the goal definition<\/p>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=xLLCmgOHtIY<\/p>\n

 <\/p>\n

6)<\/p>\n

Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply<\/h2>\n

A)\u00a0\u00a0Real-Time
\nB)\u00a0\u00a0Dimension Widening
\nC)\u00a0\u00a0Intelligence
\nD)\u00a0\u00a0Measurement Protocol
\nE)\u00a0\u00a0Cost Data Import<\/p>\n

 <\/p>\n

7)<\/p>\n

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply<\/h2>\n

A)\u00a0\u00a0utm_term
\nB)\u00a0\u00a0utm_medium
\nC)\u00a0\u00a0utm_content
\nD)\u00a0\u00a0utm_source
\nE)\u00a0\u00a0utm_campaign<\/p>\n

 <\/p>\n

8)<\/p>\n

Which of the following would you use to exclude rows with fewer than 10 visits?<\/h2>\n

A)\u00a0\u00a0secondary dimension
\nB)\u00a0\u00a0primary dimension
\nC)\u00a0\u00a0table filter
\nD)\u00a0\u00a0table sort
\nE)\u00a0\u00a0pivot table<\/p>\n

 <\/p>\n

9)<\/p>\n

Which of the following suggest a poorly performing landing page?<\/h2>\n

A)\u00a0\u00a0Bounce Rate < 90%
\nB)\u00a0\u00a0Bounce Rate > 90%
\nC)\u00a0\u00a0% New Visits < 90%
\nD)\u00a0\u00a0% New Visits > 90%
\nE)\u00a0\u00a0None of these answers<\/p>\n

 <\/p>\n

10)<\/p>\n

Which of the following represents a macro conversion for an commerce site?<\/h2>\n

A)\u00a0\u00a0receiving product inquiry
\nB)\u00a0\u00a0a click on a “buy” button
\nC)\u00a0\u00a0collecting a lead
\nD)\u00a0\u00a0a completed sales transaction
\nE)\u00a0\u00a0all of the above<\/p>\n

 <\/p>\n

11)<\/p>\n

The URL for the homepage of your site is example.com\/index. You would like this to appear as “\/home” in your Pages report. How can this be achieved?<\/h2>\n

A)\u00a0\u00a0Use a Search and Replace custom filter on the Request URI field where Search String is “\/index” and Replace String is “\/home”
\nB)\u00a0\u00a0Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com\/index” and Replace String is “www.example.com\/home”<\/p>\n

 <\/p>\n

12)<\/p>\n

True or False: When you share a link to a custom report, you share the data in the report?<\/h2>\n

A)\u00a0\u00a0True. Sharing a link to a custom report shares the data in the report
\nB)\u00a0\u00a0False. Sharing link to a custom report only shares a template for the report<\/p>\n

 <\/p>\n

13)<\/p>\n

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?<\/h2>\n

A)\u00a0\u00a0Path Length
\nB)\u00a0\u00a0Time Lag
\nC)\u00a0\u00a0Conversion Value
\nD)\u00a0\u00a0Top Conversion Paths
\nE)\u00a0\u00a0Assisted\/Last Interaction Conversions<\/p>\n

 <\/p>\n

14)<\/p>\n

Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply<\/h2>\n

A)\u00a0\u00a0product SKU(s)
\nB)\u00a0\u00a0credit card number
\nC)\u00a0\u00a0billing city
\nD)\u00a0\u00a0tax amount
\nE)\u00a0\u00a0purchase amount<\/p>\n

 <\/p>\n

15)<\/p>\n

You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?<\/h2>\n

A)\u00a0\u00a0City, and Goal Conversion Rate as a secondary dimension
\nB)\u00a0\u00a0Operating System, and City as a secondary dimension
\nC)\u00a0\u00a0Goal Conversion Rate, and City as a secondary dimension
\nD)\u00a0\u00a0any one of these options<\/p>\n

 <\/p>\n

16)<\/p>\n

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?<\/h2>\n

A)\u00a0\u00a0Ad Group
\nB)\u00a0\u00a0Campaign
\nC)\u00a0\u00a0Placements
\nD)\u00a0\u00a0Keyword
\nE)\u00a0\u00a0Destination URL<\/p>\n

 <\/p>\n

17)<\/p>\n

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.<\/h2>\n

A)\u00a0\u00a0Source
\nB)\u00a0\u00a0Medium
\nC)\u00a0\u00a0Ad Content
\nD)\u00a0\u00a0Campaign<\/p>\n

 <\/p>\n

18)<\/p>\n

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to add author information to Google Analytics<\/h2>\n

A)\u00a0\u00a0Annotations
\nB)\u00a0\u00a0Custom Reports
\nC)\u00a0\u00a0Segments
\nD)\u00a0\u00a0Analytics Intelligence
\nE)\u00a0\u00a0Dimension Widening<\/p>\n

 <\/p>\n

19)<\/p>\n

Setting up goals allows you to see ______. Select all that apply.<\/h2>\n

A)\u00a0\u00a0conversion rates
\nB)\u00a0\u00a0conversion paths
\nC)\u00a0\u00a0bounce rate
\nD)\u00a0\u00a0a list of transactions
\nE)\u00a0\u00a0commerce revenue<\/p>\n

 <\/p>\n

20)<\/p>\n

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.<\/h2>\n

A)\u00a0\u00a0responsive web design
\nB)\u00a0\u00a0query string parameters
\nC)\u00a0\u00a0Flash and AJAX events
\nD)\u00a0\u00a0server redirects<\/p>\n

 <\/p>\n

21)<\/p>\n

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?<\/h2>\n

A)\u00a0\u00a0Conversion Rate
\nB)\u00a0\u00a0Assisted Conversion Value
\nC)\u00a0\u00a0First Interaction (Click) Conversions
\nD)\u00a0\u00a0none of these metrics<\/p>\n

 <\/p>\n

22)<\/p>\n

Which of the following are advantages of implementing Google Tag Manager? Select all that apply.<\/h2>\n

A)\u00a0\u00a0You can add AdWords tags to your site without editing code
\nB)\u00a0\u00a0You can add non-Google tags to your site without editing site code
\nC)\u00a0\u00a0You can add Google Analytics tags to your site without editing site code
\nD)\u00a0\u00a0You can change configuration values in your mobile app without rebuilding a new binary<\/p>\n

 <\/p>\n

23)<\/p>\n

Using filters, you can _____. Select all that apply.<\/h2>\n

A)\u00a0\u00a0exclude data from a view
\nB)\u00a0\u00a0change how the data looks in your reports
\nC)\u00a0\u00a0include data in a view<\/p>\n

24)<\/p>\n

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?<\/h2>\n

A)\u00a0\u00a0Conversion
\nB)\u00a0\u00a0Acquisition
\nC)\u00a0\u00a0Behavior
\nD)\u00a0\u00a0Admin
\nE)\u00a0\u00a0Audience<\/p>\n

25)<\/p>\n

Which of the following is not a standard campaign parameter?<\/h2>\n

A)\u00a0\u00a0utm_adgroup
\nB)\u00a0\u00a0utm_content
\nC)\u00a0\u00a0utm_source
\nD)\u00a0\u00a0utm_campaign<\/p>\n

26)<\/p>\n

Which of the following are metrics? Select all that apply.<\/h2>\n

A)\u00a0\u00a0City
\nB)\u00a0\u00a0Pageviews
\nC)\u00a0\u00a0% New Visits
\nD)\u00a0\u00a0Browser<\/p>\n

27)<\/p>\n

Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.<\/h2>\n

A)\u00a0\u00a0use of the “customize your watch” tool
\nB)\u00a0\u00a0an exit from your homepage
\nC)\u00a0\u00a0an email signup
\nD)\u00a0\u00a0an online sale
\nE)\u00a0\u00a0an exit from a product page<\/p>\n

28)<\/p>\n

What is the purpose of the URL builder?<\/h2>\n

A)\u00a0\u00a0to generate the URL tracking parameters that need to be appended to an organic search result
\nB)\u00a0\u00a0using the URL builder is required in order to track AdWords visits
\nC)\u00a0\u00a0to generate a URL with tracking parameters
\nD)\u00a0\u00a0to optimize landing pages<\/p>\n

29)<\/p>\n

If a paid keyword has an Assisted\/Last Click or Direct Conversions value of .5, which of the following is true?<\/h2>\n

A)\u00a0\u00a0The keyword played an assist role in exactly one conversion
\nB)\u00a0\u00a0The keyword played an assist role less often that it played a last click role
\nC)\u00a0\u00a0The keyword played an assist role in exactly five conversions
\nD)\u00a0\u00a0none of these answers<\/p>\n

30)<\/p>\n

True or False: The order in which filters appear in your view settings matters.<\/h2>\n

A)\u00a0\u00a0True. Filters are executed in the order which they appear
\nB)\u00a0\u00a0False. Filters are not necessarily executed in the order which they appear<\/p>\n

31)<\/p>\n

You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?<\/h2>\n

A)\u00a0\u00a0set up a “product details” button in the commerce JavaScript
\nB)\u00a0\u00a0enable the button as a KPI and set up a dashboard
\nC)\u00a0\u00a0track the button as a page view and look at the Events Overview
\nD)\u00a0\u00a0track the button with an event and set up an event goal
\nE)\u00a0\u00a0none of these options will work<\/p>\n

32)<\/p>\n

To calculate ROI correctly, Google Analytics needs Select all that apply.<\/h2>\n

A)\u00a0\u00a0Operating Cost
\nB)\u00a0\u00a0Interest Rate
\nC)\u00a0\u00a0Margin
\nD)\u00a0\u00a0Cost
\nE)\u00a0\u00a0Revenue<\/p>\n

33)<\/p>\n

Which of the following questions can be answered using the goal flow report?.<\/h2>\n

A)\u00a0\u00a0Do visitors usually start my conversions process from the first step or somewhere in the middle?
\nB)\u00a0\u00a0Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
\nC)\u00a0\u00a0Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
\nD)\u00a0\u00a0Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?<\/p>\n

34)<\/p>\n

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?<\/h2>\n

A)\u00a0\u00a0when encrypted
\nB)\u00a0\u00a0never
\nC)\u00a0\u00a0in custom campaigns only<\/p>\n

35)<\/p>\n

When configuring a goal, why is it useful to assign a goal value?<\/h2>\n

A)\u00a0\u00a0to determine the popularity of each of your pages
\nB)\u00a0\u00a0to determine the conversion rate
\nC)\u00a0\u00a0to attribute monetary value to non-ecommerce conversions
\nD)\u00a0\u00a0to calculate ecommerce metrics<\/p>\n

36)<\/p>\n

Which of the following are possible uses of filters? Select all that apply.<\/h2>\n

A)\u00a0\u00a0include only traffic coming from a particular campaign
\nB)\u00a0\u00a0replace complicated page URLs with readable text strings
\nC)\u00a0\u00a0exclude visits from a particular IP address
\nD)\u00a0\u00a0report on only a subdomain or directory<\/p>\n

37)<\/p>\n

A macro conversion<\/h2>\n

A)\u00a0\u00a0always occurs prior to a micro conversion
\nB)\u00a0\u00a0occurs when over 50% of visitors buy an item
\nC)\u00a0\u00a0is your highest converting campaign
\nD)\u00a0\u00a0occurs when someone completes an action that is important to your business
\nE)\u00a0\u00a0is a large revenue sale that that is directly attributable to a display campaign<\/p>\n

38)<\/p>\n

Which of the following would be most useful for optimizing landing pages?<\/h2>\n

A)\u00a0\u00a0Visits
\nB)\u00a0\u00a0Unique Pageviews
\nC)\u00a0\u00a0Pageviews
\nD)\u00a0\u00a0Unique Visits
\nE)\u00a0\u00a0Bounce Rate<\/p>\n

39)<\/p>\n

Which of the following are tracked by Site Speed reports? Select all that apply.<\/h2>\n

A)\u00a0\u00a0page-load time for a sample of page views on your site
\nB)\u00a0\u00a0how quickly images load
\nC)\u00a0\u00a0how quickly the browser parses a page and makes it available for user interaction
\nD)\u00a0\u00a0button click response time<\/p>\n

40)<\/p>\n

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?<\/h2>\n

A)\u00a0\u00a0Annotations
\nB)\u00a0\u00a0secondary dimensions
\nC)\u00a0\u00a0Analytics Intelligence
\nD)\u00a0\u00a0Real-Time<\/p>\n

41)<\/p>\n

Your web property is “www.example.com”. You set up a URL goal of “\/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select<\/h2>\n

A)\u00a0\u00a0www.example.com\/thankyou\/receipt.php
\nB)\u00a0\u00a0www.example.com\/thankyou.php
\nC)\u00a0\u00a0www.example.com\/receipt\/thankyou.php
\nD)\u00a0\u00a0www.example.com\/thankyou.html<\/p>\n

42)<\/p>\n

Which of the following would help you to determine the conversion value of a paid keyword?<\/h2>\n

A)\u00a0\u00a0CPM
\nB)\u00a0\u00a0CTR
\nC)\u00a0\u00a0Real-Time
\nD)\u00a0\u00a0Multi-Channel Funnels
\nE)\u00a0\u00a0none of these answers<\/p>\n

43)<\/p>\n

Which of the following are examples of channels? Select all that apply.<\/h2>\n

A)\u00a0\u00a0Email
\nB)\u00a0\u00a0Audience
\nC)\u00a0\u00a0Display
\nD)\u00a0\u00a0Conversion
\nE)\u00a0\u00a0Organic Search<\/p>\n

44)<\/p>\n

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?<\/h2>\n

A)\u00a0\u00a0Intelligence
\nB)\u00a0\u00a0secondary dimensions
\nC)\u00a0\u00a0Real-Time
\nD)\u00a0\u00a0Annotations<\/p>\n

45)<\/p>\n

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to<\/h2>\n

A)\u00a0\u00a0First Interaction attribution model
\nB)\u00a0\u00a0Last Click attribution model
\nC)\u00a0\u00a0Position Based attribution model
\nD)\u00a0\u00a0Last Non-Direct Click attribution model
\nE)\u00a0\u00a0Linear attribution model<\/p>\n

46)<\/p>\n

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis<\/h2>\n

A)\u00a0\u00a0collecting user information for sales teams to connect with potential leads
\nB)\u00a0\u00a0encourage engagement and frequent visitation
\nC)\u00a0\u00a0selling products or services
\nD)\u00a0\u00a0all these options are equally relevant as business objectives for content publishers.<\/p>\n

47)<\/p>\n

The demographics and interest category information in Google Analytics comes from<\/h2>\n

A)\u00a0\u00a0Google Tag Manager
\nB)\u00a0\u00a0the DoubleClick third-party cookie
\nC)\u00a0\u00a0survey data filled out by users
\nD)\u00a0\u00a0the AdWords first-party cookie
\nE)\u00a0\u00a0information that you upload from your CRM<\/p>\n

48)<\/p>\n

Which of the following are examples of sources? Select all that apply.<\/h2>\n

A)\u00a0\u00a0Google
\nB)\u00a0\u00a0Email
\nC)\u00a0\u00a0Search
\nD)\u00a0\u00a0Display
\nE)\u00a0\u00a0Example.com<\/p>\n

49)<\/p>\n

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?<\/h2>\n

A)\u00a0\u00a0First Interaction model
\nB)\u00a0\u00a0Linear model
\nC)\u00a0\u00a0Last Non-Direct Click model
\nD)\u00a0\u00a0Last Interaction Model<\/p>\n

50)<\/p>\n

Which of the following Behavior metrics shows the number of sessions that included a view of a page?<\/h2>\n

A)\u00a0\u00a0Bounce Rate
\nB)\u00a0\u00a0Unique Visits
\nC)\u00a0\u00a0Visits
\nD)\u00a0\u00a0Unique Pageviews
\nE)\u00a0\u00a0Pageviews<\/p>\n

51)<\/p>\n

Which of the following are examples of mediums? Select all that apply.<\/h2>\n

A)\u00a0\u00a0Example.com
\nB)\u00a0\u00a0Conversion
\nC)\u00a0\u00a0Email
\nD)\u00a0\u00a0Google<\/p>\n

52)<\/p>\n

Which of the following most accurately describes the concept of attribution in digital analytics?<\/h2>\n

A)\u00a0\u00a0assigning credit for conversions
\nB)\u00a0\u00a0determining a traffic source
\nC)\u00a0\u00a0determining a user’s device
\nD)\u00a0\u00a0calculating ROI
\nE)\u00a0\u00a0calculating cost per click<\/p>\n

53)<\/p>\n

What is the first step of analytics planning?<\/h2>\n

A)\u00a0\u00a0Create your implementation plan
\nB)\u00a0\u00a0Document your technical infrastructure
\nC)\u00a0\u00a0Implement Google Analytics
\nD)\u00a0\u00a0Define your overall measurement plan and business objectives<\/p>\n

54)<\/p>\n

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?<\/h2>\n

A)\u00a0\u00a0Audience
\nB)\u00a0\u00a0Acquisition
\nC)\u00a0\u00a0Conversion
\nD)\u00a0\u00a0Admin
\nE)\u00a0\u00a0Behavior<\/p>\n

55)<\/p>\n

Which of the following would be most useful for ranking pages according to revenue contribution?<\/h2>\n

A)\u00a0\u00a0Page Value
\nB)\u00a0\u00a0Margin
\nC)\u00a0\u00a0Revenue
\nD)\u00a0\u00a0ROI
\nE)\u00a0\u00a0Bounce Rate<\/p>\n

56)<\/p>\n

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.<\/h2>\n

A)\u00a0\u00a0Search Engine Optimization report
\nB)\u00a0\u00a0Affinity Categories
\nC)\u00a0\u00a0Site Search report
\nD)\u00a0\u00a0Keyword report<\/p>\n

57)<\/p>\n

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?<\/h2>\n

A)\u00a0\u00a0secondary dimensions
\nB)\u00a0\u00a0Real-Time
\nC)\u00a0\u00a0Annotations
\nD)\u00a0\u00a0Intelligence<\/p>\n

58)<\/p>\n

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?<\/h2>\n

A)\u00a0\u00a0Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
\nB)\u00a0\u00a0Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
\nC)\u00a0\u00a0Create a new web property and add the new tracking code to the pages on the subdirectory
\nD)\u00a0\u00a0Create a new view and apply an advanced filter that deletes pages outside of the subdirectory<\/p>\n

59)<\/p>\n

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?<\/h2>\n

A)\u00a0\u00a0The visitor’s session expires after 5 minutes of inactivity
\nB)\u00a0\u00a0The visitor’s session expires once the visitor has exited your site
\nC)\u00a0\u00a0Google Analytics does not keep track of sessions by default
\nD)\u00a0\u00a0The visitor’s session expires after 30 minutes of inactivity<\/p>\n

60)<\/p>\n

In the Linear Attribution Model?<\/h2>\n

A)\u00a0\u00a0the last touchpoint receives 100% of the credit for the conversion
\nB)\u00a0\u00a0each touchpoint in the conversion path shares equal credit for the conversion
\nC)\u00a0\u00a0the touch points closest in time to the conversion get most of the credit
\nD)\u00a0\u00a0the first touchpoint receives 100% of the credit for the conversion<\/p>\n

61)<\/p>\n

Which of the following is true of ROI?<\/h2>\n

A)\u00a0\u00a0If Cost is $5 and Revenue is $5, your ROI is 0%
\nB)\u00a0\u00a0If Cost is $5 and Revenue is $5, your ROI is 20%
\nC)\u00a0\u00a0If Cost is $5 and Revenue is $5, your ROI is 50%
\nD)\u00a0\u00a0If Cost is $5 and Revenue is $5, your ROI is 100%
\nE)\u00a0\u00a0None of these answers are true of ROI<\/p>\n

62)<\/p>\n

Which of the following are dimensions?<\/h2>\n

A)\u00a0\u00a0Screen resolution
\nB)\u00a0\u00a0Bounce rate
\nC)\u00a0\u00a0Region
\nD)\u00a0\u00a0% new visits<\/p>\n

63)<\/p>\n

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?<\/h2>\n

A)\u00a0\u00a0remove the existing Google Analytics tracking code from the site
\nB)\u00a0\u00a0make sure that the existing Google Analytics tracking code is placed after the opening tag
\nC)\u00a0\u00a0replace the account ID in the existing Google Analytics tracking code with the container ID
\nD)\u00a0\u00a0update the Google Analytics tracking code with analytics.js<\/p>\n

64)<\/p>\n

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your commerce conversion rate for these two visits?<\/h2>\n

A)\u00a0\u00a050%
\nB)\u00a0\u00a0100%
\nC)\u00a0\u00a033%
\nD)\u00a0\u00a00%
\nE)\u00a0\u00a0200%<\/p>\n

65)<\/p>\n

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?<\/h2>\n

A)\u00a0\u00a0Browser
\nB)\u00a0\u00a0Language
\nC)\u00a0\u00a0Screen Colors
\nD)\u00a0\u00a0All of these dimensions
\nE)\u00a0\u00a0None of these dimensions<\/p>\n

66)<\/p>\n

Which of the following would be valid segments to consider when looking at data. Select all that apply.<\/h2>\n

A)\u00a0\u00a0traffic by device
\nB)\u00a0\u00a0traffic by marketing channel
\nC)\u00a0\u00a0traffic by time of day
\nD)\u00a0\u00a0traffic by geography<\/p>\n

67)<\/p>\n

Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.<\/h2>\n

A)\u00a0\u00a0average order value
\nB)\u00a0\u00a0bounce rate
\nC)\u00a0\u00a0revenue
\nD)\u00a0\u00a0pageviews<\/p>\n

68)<\/p>\n

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?<\/h2>\n

A)\u00a0\u00a0Destination URLs
\nB)\u00a0\u00a0Day Parts (Hour of Day)
\nC)\u00a0\u00a0Campaigns
\nD)\u00a0\u00a0Placements
\nE)\u00a0\u00a0AdWords Keywords<\/p>\n

69)<\/p>\n

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?<\/h2>\n

A)\u00a0\u00a0Search
\nB)\u00a0\u00a0Acquisition
\nC)\u00a0\u00a0Conversion
\nD)\u00a0\u00a0Audience
\nE)\u00a0\u00a0Behavior<\/p>\n

70)<\/p>\n

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?<\/h2>\n

A)\u00a0\u00a00
\nB)\u00a0\u00a01
\nC)\u00a0\u00a05
\nD)\u00a0\u00a02<\/p>\n

71)<\/p>\n

Which of the following is NOT a standard Google Analytics campaign variable?<\/h2>\n

A)\u00a0\u00a0utm_adgroup
\nB)\u00a0\u00a0utm_source
\nC)\u00a0\u00a0utm_term
\nD)\u00a0\u00a0utm_content<\/p>\n

72)<\/p>\n

What should always be the first step of creating a measurement plan?<\/h2>\n

A)\u00a0\u00a0Setting up Google Analytics goals
\nB)\u00a0\u00a0Determining what segments you want to use for analysis
\nC)\u00a0\u00a0Choosing the KPIs that you will use to assess your performance
\nD)\u00a0\u00a0Outlining your digital strategies and tactics
\nE)\u00a0\u00a0Defining your overall business objective<\/p>\n

73)<\/p>\n

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.<\/h2>\n

A)\u00a0\u00a0True. No additional implementation is required since Goals are tracked automatically.
\nB)\u00a0\u00a0False. You must set up your goals once you identify the KPIs you want to track.<\/p>\n

74)<\/p>\n

By default, when does a users session (or visit) end according to Google Analytics?<\/h2>\n

A)\u00a0\u00a0After 30 minutes, regardless of how active the user is on your website
\nB)\u00a0\u00a0The session ends once the user opens another window in the browser
\nC)\u00a0\u00a0The session ends once the user is inactive for 30 minutes or more
\nD)\u00a0\u00a0Immediately when the user closes the browser<\/p>\n

75)<\/p>\n

What are the four main components of the Google Analytics platform? (select all that apply)<\/h2>\n

A)\u00a0\u00a0Collection
\nB)\u00a0\u00a0Configuration
\nC)\u00a0\u00a0Continuation
\nD)\u00a0\u00a0Processing
\nE)\u00a0\u00a0Progressing
\nF)\u00a0\u00a0Recollection
\nG)\u00a0\u00a0Reporting<\/p>\n

76)<\/p>\n

Channel X has an Assisted\/Last Interaction Conversions value of exactly 1. Which of the following is true?<\/h2>\n

A)\u00a0\u00a0Channel X equally initiates and assists conversions
\nB)\u00a0\u00a0Channel X is always the last click before conversions
\nC)\u00a0\u00a0Channel X always initiates conversion
\nD)\u00a0\u00a0None of these is true<\/p>\n

77)<\/p>\n

Which of the following would you use to show two date ranges on the same graph?<\/h2>\n

A)\u00a0\u00a0pivot table
\nB)\u00a0\u00a0motion chart
\nC)\u00a0\u00a0secondary dimension
\nD)\u00a0\u00a0plot rows
\nE)\u00a0\u00a0date comparison<\/p>\n

78)<\/p>\n

Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?<\/h2>\n

A)\u00a0\u00a0Impressions
\nB)\u00a0\u00a0Visits
\nC)\u00a0\u00a0Assisted Conversions
\nD)\u00a0\u00a0Clicks
\nE)\u00a0\u00a0Bounce Rate<\/p>\n

79)<\/p>\n

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?<\/h2>\n

A)\u00a0\u00a0Visits
\nB)\u00a0\u00a0Bounce Rate
\nC)\u00a0\u00a0Ecommerce Conversion Rate
\nD)\u00a0\u00a0Page Value
\nE)\u00a0\u00a0Pages\/Visit<\/p>\n

80)<\/p>\n

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?<\/h2>\n

A)\u00a0\u00a0one account, one property, one view because you cannot use Google Analytics to track a mobile app
\nB)\u00a0\u00a0one account, two properties
\nC)\u00a0\u00a0one account, one property, no views
\nD)\u00a0\u00a0one account, one property, two views<\/p>\n

81)<\/p>\n

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?<\/h2>\n

A)\u00a0\u00a0Intelligence
\nB)\u00a0\u00a0Events
\nC)\u00a0\u00a0Annotations
\nD)\u00a0\u00a0Real-Time<\/p>\n

82)<\/p>\n

Which of the following are measures of traffic volume?<\/h2>\n

A)\u00a0\u00a0Visits
\nB)\u00a0\u00a0Bounce Rate
\nC)\u00a0\u00a0Margin
\nD)\u00a0\u00a0Avg. Time on Site<\/p>\n

83)<\/p>\n

Which of the following metrics shows the number of times your ads were displayed?<\/h2>\n

A)\u00a0\u00a0CTR
\nB)\u00a0\u00a0Impressions
\nC)\u00a0\u00a0Clicks
\nD)\u00a0\u00a0Visits
\nE)\u00a0\u00a0Pageviews<\/p>\n

84)<\/p>\n

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply<\/h2>\n

A)\u00a0\u00a0the percentage of visits that contain only one pageview
\nB)\u00a0\u00a0the percentage of visits that result in a site registration
\nC)\u00a0\u00a0conversion rate
\nD)\u00a0\u00a0the percentage of visits during which visitors spent at least two minutes on the site<\/p>\n

85)<\/p>\n

Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?<\/h2>\n

A)\u00a0\u00a0Software Development Kit
\nB)\u00a0\u00a0JavaScript Tracking Code
\nC)\u00a0\u00a0The Measurement Protocol
\nD)\u00a0\u00a0HTML<\/p>\n

86)<\/p>\n

During data processing, Google Analytics: (select all that apply)<\/h2>\n

A)\u00a0\u00a0transforms your raw data from collection according to your configuration settings
\nB)\u00a0\u00a0aggregates your data into database tables
\nC)\u00a0\u00a0imports data from other sources you have defined, like Google AdWords or Webmaster Tools
\nD)\u00a0\u00a0organizes hits into sessions<\/p>\n

87)<\/p>\n

A session in Google Analytics consists of:<\/h2>\n

A)\u00a0\u00a0the reports generated by users over a specific period of time
\nB)\u00a0\u00a0interactions or hits from a specific user for all time
\nC)\u00a0\u00a0interactions or hits from a specific user over a defined period of time
\nD)\u00a0\u00a0a group of users getting together in person to discuss Analytics<\/p>\n

88)<\/p>\n

How can you add data to Google Analytics from other sources? (select all that apply)<\/h2>\n

A)\u00a0\u00a0By linking your AdWords account to Google Analytics to import your advertising data
\nB)\u00a0\u00a0By downloading your data from Webmaster Tools and manually importing it into Google Analytics
\nC)\u00a0\u00a0By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
\nD)\u00a0\u00a0By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns<\/p>\n

89)<\/p>\n

When does Google Analytics sample data for reporting?<\/h2>\n

A)\u00a0\u00a0When the data you request has already been calculated in the aggregate tables
\nB)\u00a0\u00a0When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
\nC)\u00a0\u00a0When the report is pulled at the end of the high traffic week
\nD)\u00a0\u00a0When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits<\/p>\n

90)<\/p>\n

You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean<\/h2>\n

A)\u00a0\u00a0Have your site developers create a new version of your website for internal users only that does not have the tracking code
\nB)\u00a0\u00a0Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
\nC)\u00a0\u00a0Have your account administrator reprocess the data in your account to exclude internal users
\nD)\u00a0\u00a0There is not a way to prevent the internal traffic from showing in your reports.<\/p>\n

91)<\/p>\n

You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)<\/h2>\n

A)\u00a0\u00a0The data for the Product pages was not collected because tracking code was not placed on those pages of the site
\nB)\u00a0\u00a0Google Analytics does not collect data from eCommerce sites
\nC)\u00a0\u00a0During processing Google Analytics sampled out the Product pages from your reports
\nD)\u00a0\u00a0A filter applied during processing was configured to remove Product pages data from your reports<\/p>\n

92)<\/p>\n

For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?<\/h2>\n

A)\u00a0\u00a0Add a Goal that tracks when a user lands on your site homepage
\nB)\u00a0\u00a0Add a Filter to exclude users who do not watch a video on your site
\nC)\u00a0\u00a0Adjust the session timeout length to be greater than 45 minutes so that the session does not automatically timeout while a user is watching a long video on the site
\nD)\u00a0\u00a0Create a Content Grouping that groups together all of your video pages in your reports<\/p>\n

93)<\/p>\n

How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)<\/h2>\n

A)\u00a0\u00a0Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
\nB)\u00a0\u00a0Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
\nC)\u00a0\u00a0Create a dashboard directly in the Google Analytics user interface and share it with your team
\nD)\u00a0\u00a0It is not possible to create a dashboard using Google Analytics data<\/p>\n

94)<\/p>\n

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.<\/h2>\n

A)\u00a0\u00a0Direct
\nB)\u00a0\u00a0Social
\nC)\u00a0\u00a0Organic
\nD)\u00a0\u00a0Display<\/p>\n

95)<\/p>\n

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?<\/h2>\n

A)\u00a0\u00a0Without one unfiltered view, you will not be able to use a filter for multiple views
\nB)\u00a0\u00a0An unfiltered view ensures that the original data can always be accessed
\nC)\u00a0\u00a0There is no reason to maintain an unfiltered view
\nD)\u00a0\u00a0You will need to configure your goals in the unfiltered view<\/p>\n

96)<\/p>\n

Which of the following are true about segmentation? Check all that apply.<\/h2>\n

A)\u00a0\u00a0Segmentation allows you to combine data from multiple web properties in your reports.
\nB)\u00a0\u00a0Segmentation allows you to isolate and analyze subsets of your data.
\nC)\u00a0\u00a0Segmentation is a technique that should only be used by experienced analysts.
\nD)\u00a0\u00a0Segmentation can help you find the underlying causes of changes to your aggregate data.<\/p>\n

97)<\/p>\n

You should add Analytics tracking code to your site ______.<\/h2>\n

A)\u00a0\u00a0when it is convenient for your IT team
\nB)\u00a0\u00a0after implementation planning
\nC)\u00a0\u00a0before documenting your business objectives
\nD)\u00a0\u00a0during measurement planning<\/p>\n

98)<\/p>\n

Which of the following are possible uses of views within a single Google Analytics account? select all that apply<\/h2>\n

A)\u00a0\u00a0to look more closely at traffic to a specific part of a site (a page or selection of pages)
\nB)\u00a0\u00a0to track domains that belong to another account
\nC)\u00a0\u00a0to look more closely at traffic to a specific subdomain
\nD)\u00a0\u00a0to limit a users access to a subset of data<\/p>\n

99)<\/p>\n

Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)<\/h2>\n

A)\u00a0\u00a0Goal Revenue
\nB)\u00a0\u00a0Ecommerce Revenue
\nC)\u00a0\u00a0Revenue per Click
\nD)\u00a0\u00a0Average Order Value
\nE)\u00a0\u00a0Bounce Rate<\/p>\n

100)<\/p>\n

Which of the following is a valid tagged custom campaign (select all that apply)<\/h2>\n

A)\u00a0\u00a0www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
\nB)\u00a0\u00a0www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
\nC)\u00a0\u00a0www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
\nD)\u00a0\u00a0www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter<\/p>\n

101)<\/p>\n

Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)<\/h2>\n

A)\u00a0\u00a0CPM
\nB)\u00a0\u00a0Margin
\nC)\u00a0\u00a0CTR
\nD)\u00a0\u00a0ROI
\nE)\u00a0\u00a0Revenue per click<\/p>\n

 <\/p>\n

102)<\/p>\n

Digital analytics is:<\/h2>\n

A)\u00a0\u00a0The analysis of qualitative data from your business
\nB)\u00a0\u00a0The analysis of data from your business and the competition
\nC)\u00a0\u00a0The analysis of quantitative data from your business
\nD)\u00a0\u00a0A process of continual improvement of the online experience
\nE)\u00a0\u00a0All of the above<\/p>\n

103)<\/p>\n

Your Multi-Channel funnel reports have no data, what is the most likely reason?<\/h2>\n

A)\u00a0\u00a0You have not implemented goals or commerce
\nB)\u00a0\u00a0You have not enabled demographic data
\nC)\u00a0\u00a0You are not using Content Experiments
\nD)\u00a0\u00a0You are not using Google Tag Manager
\nE)\u00a0\u00a0You have not set up Goal Funnels<\/p>\n

104)<\/p>\n

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?<\/h2>\n

A)\u00a0\u00a0Impressions
\nB)\u00a0\u00a0Bounce Rate
\nC)\u00a0\u00a0Clicks
\nD)\u00a0\u00a0Visits
\nE)\u00a0\u00a0Assisted Conversions<\/p>\n

105)<\/p>\n

Which of the following is an example of adding internal context to your data?<\/h2>\n

A)\u00a0\u00a0Using third party data for your competition to set targets for your own site performance.
\nB)\u00a0\u00a0Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
\nC)\u00a0\u00a0Using your site’s historical monthly visits data to set a future monthly visits target.<\/p>\n

106)<\/p>\n

Which of the flowing are valid scopes for dimensions?<\/h2>\n

A)\u00a0\u00a0Campaign level, session level,hit leve
\nB)\u00a0\u00a0User level, session level, hit level, product level
\nC)\u00a0\u00a0 Session level, hit level
\nD)\u00a0\u00a0User level, campaign level, session level, hit level<\/p>\n

107)<\/p>\n

Which of the following is a session level interaction?<\/h2>\n

A)\u00a0\u00a0Ecommerce transaction
\nB)\u00a0\u00a0Pageview
\nC)\u00a0\u00a0Social interaction
\nD)\u00a0\u00a0Event
\nE)\u00a0\u00a0All of these answers are correct<\/p>\n

 <\/p>\n

108)<\/p>\n

You can adjust sample size in Google Analytics by<\/h2>\n

A)\u00a0\u00a0any of these actions will adjust the sample size
\nB)\u00a0\u00a0adjusting a control in the reporting interface
\nC)\u00a0\u00a0adjusting the session timeout control
\nD)\u00a0\u00a0adding a segment to your report<\/p>\n

 <\/p>\n

109)<\/p>\n

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics<\/h2>\n

A)\u00a0\u00a0A typical session on your site involves filling out at least 3 forms
\nB)\u00a0\u00a0The average article on your site takes 4 minutes to read
\nC)\u00a0\u00a0The default session timeout length is set dynamically by Google Analytics and you cannot change it
\nD)\u00a0\u00a0The average length of videos on our site is 35 minutes
\nE)\u00a0\u00a0The games on our site are highly interactive<\/p>\n

 <\/p>\n

110)<\/p>\n

What is the hierarchy of the Google Analytics Data Model?<\/h2>\n

A)\u00a0\u00a0Sessions > Visitors > Interactions
\nB)\u00a0\u00a0Sessions > Users > Interactions
\nC)\u00a0\u00a0Interactions > Users > Sessions
\nD)\u00a0\u00a0Users > Sessions > Interactions<\/p>\n

 <\/p>\n

111)<\/p>\n

Google Analytics can recognize returning users<\/h2>\n

A)\u00a0\u00a0Google Analytics cannot recognize returning users on any device
\nB)\u00a0\u00a0on websites, IOS mobile apps, Android mobile apps
\nC)\u00a0\u00a0on websites only
\nD)\u00a0\u00a0on websites, Android mobile apps<\/p>\n

 <\/p>\n

112)<\/p>\n

Which of the following are “hit” types tracked by Google Analytics<\/h2>\n

A)\u00a0\u00a0all of these answers are correct
\nB)\u00a0\u00a0transactions
\nC)\u00a0\u00a0pageviews
\nD)\u00a0\u00a0events<\/p>\n

113)<\/p>\n

Which of the following would you use to send data from a website to Google Analytics?<\/h2>\n

A)\u00a0\u00a0Javascript tracking code
\nB)\u00a0\u00a0none of these would be appropriate
\nC)\u00a0\u00a0Campaign Tracking parameter
\nD)\u00a0\u00a0Google Analytics mobile SDK<\/p>\n

114)<\/p>\n

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?<\/h2>\n

A)\u00a0\u00a0use of the “customize your watch” tool
\nB)\u00a0\u00a0All of these are micro conversions for this site
\nC)\u00a0\u00a0a view of the home page
\nD)\u00a0\u00a0an offline sale
\nE)\u00a0\u00a0an online sale<\/p>\n

115)<\/p>\n

Which of the following are examples of sources?<\/h2>\n

A)\u00a0\u00a0example.com
\nB)\u00a0\u00a0mail.google.com
\nC)\u00a0\u00a0(direct)
\nD)\u00a0\u00a0google
\nE)\u00a0\u00a0All of these are possible Sources<\/p>\n

 <\/p>\n

116)<\/p>\n

Which of the following could be measured by defining a goal in Google Analytics?<\/h2>\n

A)\u00a0\u00a0the percentage of visits that result in a site registration
\nB)\u00a0\u00a0All of these could be measured by defining a goal in Google Analytics
\nC)\u00a0\u00a0the percentage of visits during which visitors spent at least two minutes on the site
\nD)\u00a0\u00a0the percentage of visits that contain only one page view
\nE)\u00a0\u00a0conversion rate<\/p>\n

 <\/p>\n

117)<\/p>\n

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?<\/h2>\n

A)\u00a0\u00a0traffic by marketing channel
\nB)\u00a0\u00a0traffic by device category
\nC)\u00a0\u00a0traffic by geography
\nD)\u00a0\u00a0traffic by time of day
\nE)\u00a0\u00a0All of these answers are correct<\/p>\n

118)<\/p>\n

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?<\/h2>\n

A)\u00a0\u00a0JavaScript tracking code
\nB)\u00a0\u00a0Measurement Protocol
\nC)\u00a0\u00a0Google Analytics mobile SDK
\nD)\u00a0\u00a0any of these would be appropriate
\nE)\u00a0\u00a0Campaign Tracking Parameter<\/p>\n

119)<\/p>\n

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?<\/h2>\n

A)\u00a0\u00a0Users typically spend less than 2 minutes on each page of your site
\nB)\u00a0\u00a0The default session timeout length is set dynamically by Google Analytics and you cannot change it
\nC)\u00a0\u00a0You need to start collecting Real-Time data
\nD)\u00a0\u00a0The average length of videos on your site is 35 minutes<\/p>\n

120)<\/p>\n

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?<\/h2>\n

A)\u00a0\u00a0Browser
\nB)\u00a0\u00a0All of these dimensions
\nC)\u00a0\u00a0Device Category
\nD)\u00a0\u00a0Language
\nE)\u00a0\u00a0None of these dimensions<\/p>\n

121)<\/p>\n

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?<\/h2>\n

A)\u00a0\u00a0Custom Reports
\nB)\u00a0\u00a0Analytics Intelligence
\nC)\u00a0\u00a0Data Import
\nD)\u00a0\u00a0Annotations
\nE)\u00a0\u00a0Segments<\/p>\n

122)<\/p>\n

Which of the following is not a default Medium in Google Analytics?<\/h2>\n

A)\u00a0\u00a0All of these are default Mediums
\nB)\u00a0\u00a0cpc
\nC)\u00a0\u00a0referral
\nD)\u00a0\u00a0email
\nE)\u00a0\u00a0organic<\/p>\n

123)<\/p>\n

If a paid keyword has an Assisted\/Last Click or Direct Conversion Value of .5, which of the following is true?<\/h2>\n

A)\u00a0\u00a0The keyword played an assist role in exactly five conversions
\nB)\u00a0\u00a0The keyword played an assist role in exactly one conversion
\nC)\u00a0\u00a0The keyword played an assist role less often than it played a last click role
\nD)\u00a0\u00a0none of these answers<\/p>\n

124)<\/p>\n

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?<\/h2>\n

A)\u00a0\u00a0one account, one property, one view
\nB)\u00a0\u00a0one account, no properties, two views
\nC)\u00a0\u00a0one account, two properties, two views
\nD)\u00a0\u00a0one account, one property, no views<\/p>\n

125)<\/p>\n

Which of the following are dimensions?<\/h2>\n

A)\u00a0\u00a0Conversion Rate
\nB)\u00a0\u00a0Region
\nC)\u00a0\u00a0% New Sessions
\nD)\u00a0\u00a0Bounce rate<\/p>\n

126)<\/p>\n

You can combine a metric X with a dimension Y in Google Analytics<\/h2>\n

A)\u00a0\u00a0If X and Y have been precalculated together in an aggregate table
\nB)\u00a0\u00a0If X and Y have the same scope
\nC)\u00a0\u00a0If X and Y are in the same channel grouping
\nD)\u00a0\u00a0If X and Y have the same campaign
\nE)\u00a0\u00a0as long as sampling is not required<\/p>\n

127)<\/p>\n

You can adjust the report sample size in Google Analytics by<\/h2>\n

A)\u00a0\u00a0adjusting the session timeout control
\nB)\u00a0\u00a0adding a segment to your report
\nC)\u00a0\u00a0any of these actions will adjust the sample size
\nD)\u00a0\u00a0adjusting a control in the reporting interface<\/p>\n

128)<\/p>\n

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?<\/h2>\n

A)\u00a0\u00a0Secondary Dimensions
\nB)\u00a0\u00a0Intelligence Alerts
\nC)\u00a0\u00a0Real-Time
\nD)\u00a0\u00a0Annotations<\/p>\n

129)<\/p>\n

Which of the following would prevent URL destination goal conversions from being recorded?<\/h2>\n

A)\u00a0\u00a0The tracking code is missing from the conversion page
\nB)\u00a0\u00a0No URL destination goals have been defined
\nC)\u00a0\u00a0The match type in the goal definition is incorrect
\nD)\u00a0\u00a0There was a misspelling in the URL of the goal definition
\nE)\u00a0\u00a0All of these answers apply<\/p>\n

130)<\/p>\n

Setting up goals allows you to see ____.<\/h2>\n

A)\u00a0\u00a0conversion rates
\nB)\u00a0\u00a0a list of transactions
\nC)\u00a0\u00a0bounce rate
\nD)\u00a0\u00a0ecommerce revenue<\/p>\n

131)<\/p>\n

Which of the following are possible uses of views within a single Google Analytics account?<\/h2>\n

A)\u00a0\u00a0to look more closely at traffic to a specific part of a site (a page or selection of pages)
\nB)\u00a0\u00a0to look more closely at traffic to a specific subdomain
\nC)\u00a0\u00a0all of these are possible uses of views
\nD)\u00a0\u00a0to limit a user’s access to a subset of data<\/p>\n

132)<\/p>\n

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?<\/h2>\n

A)\u00a0\u00a0use a pivot table with two dimensions
\nB)\u00a0\u00a0add a secondary dimension
\nC)\u00a0\u00a0sort the table by sessions from highest to lowest
\nD)\u00a0\u00a0apply a table filter
\nE)\u00a0\u00a0add a primary dimension<\/p>\n

133)<\/p>\n

Which of the following technologies or features can be used to add data to Google Analytics?<\/h2>\n

A)\u00a0\u00a0Data Import, Real-Time
\nB)\u00a0\u00a0Data Import, Measurement Protocol
\nC)\u00a0\u00a0Real-Time, Intelligence
\nD)\u00a0\u00a0Data Import, Intelligence<\/p>\n

134)<\/p>\n

Which of the following are dimensions?<\/h2>\n

A)\u00a0\u00a0Conversion Rate
\nB)\u00a0\u00a0% New Sessions
\nC)\u00a0\u00a0Region
\nD)\u00a0\u00a0Bounce Rate<\/p>\n

135)<\/p>\n

Specifying a goal value allows Google Analytics to calculate ____.<\/h2>\n

A)\u00a0\u00a0Bounce Rate
\nB)\u00a0\u00a0Average Order Value
\nC)\u00a0\u00a0Revenue per Click
\nD)\u00a0\u00a0Ecommerce Revenue<\/p>\n

136)<\/p>\n

Which of the following are true about segmentation?<\/h2>\n

A)\u00a0\u00a0Segmentation allows you to isolate and analyze subsets of your data
\nB)\u00a0\u00a0Segmentation does not work on historical data
\nC)\u00a0\u00a0Segmentation is a technique that should only be used by experienced analysts
\nD)\u00a0\u00a0All of these answers are correct
\nE)\u00a0\u00a0Segmentation should generally not be used without Real-Time reporting<\/p>\n

137)<\/p>\n

Your web property is “www.example.com”. You set up a URL goal of “\/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?<\/h2>\n

A)\u00a0\u00a0All of these would count as goals
\nB)\u00a0\u00a0www.example.com\/thankyou.php
\nC)\u00a0\u00a0www.example.com\/thankyou\/receipt.php
\nD)\u00a0\u00a0www.example.com\/thankyou.html<\/p>\n

138)<\/p>\n

Which of the following is a valid tagged custom campaign?<\/h2>\n

A)\u00a0\u00a0www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
\nB)\u00a0\u00a0www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
\nC)\u00a0\u00a0www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
\nD)\u00a0\u00a0All of these are valid
\nE)\u00a0\u00a0www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter<\/p>\n

139)<\/p>\n

Which of the following technologies on your site influence how you implement Analytics?<\/h2>\n

A)\u00a0\u00a0All of these answers are correct
\nB)\u00a0\u00a0server redirects
\nC)\u00a0\u00a0Flash and AJAX events
\nD)\u00a0\u00a0responsive web design
\nE)\u00a0\u00a0query string parameters<\/p>\n

140)<\/p>\n

Which of the following should you NOT collect with the Google Analytics ecommerce Javascript<\/h2>\n

A)\u00a0\u00a0billing city
\nB)\u00a0\u00a0purchase amount
\nC)\u00a0\u00a0credit card number
\nD)\u00a0\u00a0tax amount
\nE)\u00a0\u00a0product SKU(s)<\/p>\n

141)<\/p>\n

Which of the following types of data can be collected and reported in the Site Speed reports?<\/h2>\n

A)\u00a0\u00a0page-load time for a sample of pageviews on your site
\nB)\u00a0\u00a0All of these are tracked by the Site Speed reports
\nC)\u00a0\u00a0how quickly images load
\nD)\u00a0\u00a0button click response time
\nE)\u00a0\u00a0how quickly the browser parses a page and makes it available for user interaction<\/p>\n

142)<\/p>\n

Which report would you use to determine the percent of your site traffic that has already been to your site before?<\/h2>\n

A)\u00a0\u00a0Behavior – New vs returning report
\nB)\u00a0\u00a0Behavior – Frequency & Recency report
\nC)\u00a0\u00a0Interests – Affinity categories report
\nD)\u00a0\u00a0All traffic – Referrals report
\nE)\u00a0\u00a0Ecommerce – Sales performance report<\/p>\n

 <\/p>\n

143)<\/p>\n

Which dimension is not included in the Adwords reporting section of Google Analytics?<\/h2>\n

A)\u00a0\u00a0Bid adjustment
\nB)\u00a0\u00a0Keyword
\nC)\u00a0\u00a0Invalid click
\nD)\u00a0\u00a0Destination URL
\nE)\u00a0\u00a0TrueView Video ad<\/p>\n

 <\/p>\n

144)<\/p>\n

Which of the following metrics is available when Site Search tracking is enabled?<\/h2>\n

A)\u00a0\u00a0Sessions with Search: The number of session that used your site’s search function at least once.
\nB)\u00a0\u00a0Search Exits: The number of searches made immediately before leaving the site.
\nC)\u00a0\u00a0Time after Search: The amount of time users spend on your site after performing a search.
\nD)\u00a0\u00a0Search Refinements: The number of times a user searched again immediately after performing a search.
\nE)\u00a0\u00a0All of the above<\/p>\n

 <\/p>\n

145)<\/p>\n

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must<\/a><\/h2>\n

A)\u00a0\u00a0use Google Tag Manager for your Analytics tracking
\nB)\u00a0\u00a0be able to generate your own unique IDs
\nC)\u00a0\u00a0create a new Analytics account for User ID reporting
\nD)\u00a0\u00a0all of the above<\/p>\n

 <\/p>\n

146)<\/p>\n

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic from this email campaign?<\/a><\/h2>\n

A)\u00a0\u00a0Email traffic will always appear as referral and cannot be tracked separately.
\nB)\u00a0\u00a0Email is a default medium in Google Analytics and will automatically appear in your reports.
\nC)\u00a0\u00a0Email traffic can be tracked using manual tagging with UTM parameters.<\/p>\n

 <\/p>\n

147)<\/p>\n

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:<\/h2>\n

A)\u00a0\u00a0You are possibly targeting the wrong audience who is not as interested in your product
\nB)\u00a0\u00a0The navigation between the second and third steps of the purchase process could be improved
\nC)\u00a0\u00a0You should consider directing traffic through a different entrance point for your goal
\nD)\u00a0\u00a0All of the above<\/p>\n

 <\/p>\n

148)<\/p>\n

Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?<\/h2>\n

A)\u00a0\u00a0Location
\nB)\u00a0\u00a0Campaign Medium
\nC)\u00a0\u00a0Device Category
\nD)\u00a0\u00a0Interest Category<\/p>\n

 <\/p>\n

149)<\/p>\n

What is a benefit of using Google Analytics for Remarketing?<\/a><\/h2>\n

A)\u00a0\u00a0You can target customers who have previously been to your site with customized creatives.
\nB)\u00a0\u00a0You can create remarketing lists without making any changes to your existing GA tag.
\nC)\u00a0\u00a0You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
\nD)\u00a0\u00a0A and C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

150)<\/p>\n

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?<\/a><\/h2>\n

A)\u00a0\u00a0Annotations
\nB)\u00a0\u00a0Intelligence Events
\nC)\u00a0\u00a0Real-Time
\nD)\u00a0\u00a0Secondary Dimensions
\nE)\u00a0\u00a0Advanced Segments<\/p>\n

 <\/p>\n

151)<\/p>\n

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?<\/h2>\n

A)\u00a0\u00a0Traffic type
\nB)\u00a0\u00a0Language
\nC)\u00a0\u00a0Device Category
\nD)\u00a0\u00a0B and C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

152)<\/p>\n

Adding filters to a view in Google Analytics allows you to<\/h2>\n

A)\u00a0\u00a0exclude visits from a particular IP address
\nB)\u00a0\u00a0replace complicated page URLs with readable text strings
\nC)\u00a0\u00a0modify historical data
\nD)\u00a0\u00a0A and B only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

153)<\/p>\n

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?<\/a><\/h2>\n

A)\u00a0\u00a0Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
\nB)\u00a0\u00a0Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
\nC)\u00a0\u00a0Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
\nD)\u00a0\u00a0In Analytics you can only see traffic coming from desktop or from Mobile\/table together. There is no way you can see mobile traffic only<\/p>\n

 <\/p>\n

154)<\/p>\n

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.<\/h2>\n

A)\u00a0\u00a0True. With analytics.js you can track across your domain and subdomains with no additional configuration.
\nB)\u00a0\u00a0False. You must always set up cross domain tracking in order to track subdomains<\/p>\n

 <\/p>\n

155)<\/p>\n

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?<\/h2>\n

A)\u00a0\u00a0View filters
\nB)\u00a0\u00a0Advanced Segments
\nC)\u00a0\u00a0Report filters
\nD)\u00a0\u00a0Custom Dimensions<\/p>\n

 <\/p>\n

156)<\/p>\n

Google Analytics can collect behavioral data from which systems?<\/h2>\n

A)\u00a0\u00a0E-commerce platforms
\nB)\u00a0\u00a0Mobile Applications
\nC)\u00a0\u00a0Online point-of-sales systems
\nD)\u00a0\u00a0A and B only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

157)<\/p>\n

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?<\/h2>\n

A)\u00a0\u00a0Custom dimensions
\nB)\u00a0\u00a0Goal tracking
\nC)\u00a0\u00a0Data import
\nD)\u00a0\u00a0Custom channel groupings<\/p>\n

 <\/p>\n

158)<\/p>\n

Which of the following is a benefit of using segments in your data analysis?<\/a><\/h2>\n

A)\u00a0\u00a0You can compare behavior metrics for groups of users like Converters vs non Converters.
\nB)\u00a0\u00a0You can analyze your users and\/or their sessions according to single or multi-session conditions.
\nC)\u00a0\u00a0You can isolate and analyze specific conversion paths using conversion segments.
\nD)\u00a0\u00a0You can permanently modify the data in your view, for example excluding internal or bot traffic.
\nE)\u00a0\u00a0A, B, and C only
\nF)\u00a0\u00a0A, B, C & D<\/p>\n

 <\/p>\n

159)<\/p>\n

The User ID feature is commonly used with which of the following website layouts?<\/h2>\n

A)\u00a0\u00a0Users can create an account on your website and log in on all types of devices
\nB)\u00a0\u00a0Users can navigate between your websie and multiple subdomains within one session
\nC)\u00a0\u00a0Users must navigate to a 3rd party shopping cart domain to complete a purchase
\nD)\u00a0\u00a0You have content that displays on another domain through an iFrame<\/p>\n

 <\/p>\n

160)<\/p>\n

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?<\/h2>\n

A)\u00a0\u00a0Ecommerce reports
\nB)\u00a0\u00a0Multi channel funnels reports
\nC)\u00a0\u00a0Interests report
\nD)\u00a0\u00a0Goals reports
\nE)\u00a0\u00a0Campaigns reports<\/p>\n

 <\/p>\n

161)<\/p>\n

What is an attribution model in Google Analytics?<\/a><\/h2>\n

A)\u00a0\u00a0the set of rules that determine which AdWords ads are credited with a conversion
\nB)\u00a0\u00a0the set of rules for assigning sessions to new vs returning users
\nC)\u00a0\u00a0the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
\nD)\u00a0\u00a0the set of rules for assigning specific interest categories to each session<\/p>\n

 <\/p>\n

162)<\/p>\n

What does the Time Lag report indicate?<\/h2>\n

A)\u00a0\u00a0Time lag between goal completions
\nB)\u00a0\u00a0Lag on the load time of the site
\nC)\u00a0\u00a0Time lag between the original session and a goal completion
\nD)\u00a0\u00a0Time lag between page views in the goal funnel<\/p>\n

 <\/p>\n

163)<\/p>\n

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?<\/h2>\n

A)\u00a0\u00a0some visitors may have javascript disabled
\nB)\u00a0\u00a0some visitors may be blocking cookies
\nC)\u00a0\u00a0clicks and sessions are different metrics
\nD)\u00a0\u00a0all of the above<\/p>\n

 <\/p>\n

164)<\/p>\n

When should you use manual tagging?<\/h2>\n

A)\u00a0\u00a0You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
\nB)\u00a0\u00a0You should use manual tagging for any non-AdWords custom campaign.
\nC)\u00a0\u00a0You should use manual tagging to track only AdWords campaigns.<\/p>\n

 <\/p>\n

165)<\/p>\n

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?<\/h2>\n

A)\u00a0\u00a0Assisted Conversion Value
\nB)\u00a0\u00a0Conversion Rate
\nC)\u00a0\u00a0First Interaction (Click) Conversions
\nD)\u00a0\u00a0none of these metrics<\/p>\n

 <\/p>\n

166)<\/p>\n

Which of the following are possible uses of views within a single Google Analytics account?<\/h2>\n

A)\u00a0\u00a0to look more closely at traffic to a specific subdomain
\nB)\u00a0\u00a0to look more closely at traffic to a specific part of a site (a page or selection of pages)
\nC)\u00a0\u00a0to limit a user’s access to a subset of data
\nD)\u00a0\u00a0A and C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

167)<\/p>\n

When you create a new Channel Grouping in a view, you can<\/h2>\n

A)\u00a0\u00a0immediately select it in the Acquisition Overview and Channels reports
\nB)\u00a0\u00a0apply it retroactively and see historical data classified by your new channel definitions
\nC)\u00a0\u00a0change how reports display your data, without changing the data itself
\nD)\u00a0\u00a0A and C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

168)<\/p>\n

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?<\/h2>\n

A)\u00a0\u00a0Remarketing
\nB)\u00a0\u00a0Interest Categories
\nC)\u00a0\u00a0Demographic reporting
\nD)\u00a0\u00a0B and C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

169)<\/p>\n

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?<\/h2>\n

 <\/p>\n

A)\u00a0\u00a0The tracking code has been altered and is reporting incorrectly
\nB)\u00a0\u00a0There is a new referral source that is directing a lost of new traffic to the site
\nC)\u00a0\u00a0There is unidentified referral traffic that is likely bot traffic
\nD)\u00a0\u00a0New pages or subdomains have been recently indexed in organic search
\nE)\u00a0\u00a0All of the above<\/p>\n

 <\/p>\n

170)<\/p>\n

What is the main purpose of the Multi-Channel funnel report?<\/h2>\n

A)\u00a0\u00a0To show which goals are bringing in the most revenue
\nB)\u00a0\u00a0To evaluate the interaction and contribution of multiple channels in the conversion\/purchase cycle for your site
\nC)\u00a0\u00a0To analyze the funnel steps for multiple goals
\nD)\u00a0\u00a0To see which channels resulted in the highest number of pageviews<\/p>\n

 <\/p>\n

171)<\/p>\n

How would you track visitors coming from an email or newsletter campaign?<\/h2>\n

A)\u00a0\u00a0By turning auto-tagging on
\nB)\u00a0\u00a0Analytics will track visits coming from any campaign automatically
\nC)\u00a0\u00a0By manually tagging the destination urls of the campaign
\nD)\u00a0\u00a0It is not possible to track visitors coming from non adwords campaigns<\/p>\n

 <\/p>\n

172)<\/p>\n

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:<\/h2>\n

A)\u00a0\u00a0pageviews
\nB)\u00a0\u00a0events
\nC)\u00a0\u00a0transactions
\nD)\u00a0\u00a0A and B only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

173)<\/p>\n

Which of the following would prevent destination goal conversions from being recorded?<\/h2>\n

A)\u00a0\u00a0There was a misspelling in the URL of the goal definition.
\nB)\u00a0\u00a0The tracking code is missing from the conversion page.
\nC)\u00a0\u00a0The match type in the goal definition is incorrect.
\nD)\u00a0\u00a0All of these would prevent a destination goal from recording.<\/p>\n

 <\/p>\n

174)<\/p>\n

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensinos and metrics in your reports that belong to the same scope. Which of the following is a valid dimension\/metric combination?<\/h2>\n

A)\u00a0\u00a0Session (metric) + Page (dimension)
\nB)\u00a0\u00a0Bounce rate (metric) \/ Even Action (dimension)
\nC)\u00a0\u00a0Sessions (metric) \/ city (dimension)
\nD)\u00a0\u00a0All of the above are valid dimension \/ metric combinations<\/p>\n

 <\/p>\n

175)<\/p>\n

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?<\/h2>\n

A)\u00a0\u00a0Segments are filters that permanently change your data.
\nB)\u00a0\u00a0Segments let you isolate and analyze your data.
\nC)\u00a0\u00a0You can use segments to build custom Remarketing lists.
\nD)\u00a0\u00a0Segments represent either subsets of sessions or subsets of users.<\/p>\n

 <\/p>\n

176)<\/p>\n

Which of the following is an advantage of implementing Google Tag Manager?<\/a><\/h2>\n

A)\u00a0\u00a0You can add Google Analytics tags to your site without editing site code.
\nB)\u00a0\u00a0You can add AdWords tags to your site without editing site code.
\nC)\u00a0\u00a0You can add non-Google tags to your site without editing site code.
\nD)\u00a0\u00a0You can change configuration values in your mobile app without rebuilding a new binary.
\nE)\u00a0\u00a0All of these answers are correct<\/p>\n

 <\/p>\n

177)<\/p>\n

True or False: Once a view is deleted it cannot be restored.<\/h2>\n

A)\u00a0\u00a0True. Deleted views cannot be restored at any time.
\nB)\u00a0\u00a0False. You have 35 days to restore a view after it is deleted.<\/p>\n

 <\/p>\n

178)<\/p>\n

You define a Destination URL goal by<\/h2>\n

A)\u00a0\u00a0creating a new dashboard to report only on that goal page
\nB)\u00a0\u00a0adding the conversion ID to the tracking code on the goal page
\nC)\u00a0\u00a0editing the view Goals and specifying the request URL of the conversion page
\nD)\u00a0\u00a0adding the ecommerce code to the goal page<\/p>\n

 <\/p>\n

179)<\/p>\n

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?<\/h2>\n

A)\u00a0\u00a0Real Time reporting
\nB)\u00a0\u00a0Segmentation
\nC)\u00a0\u00a0View filters
\nD)\u00a0\u00a0Multi-channel funnels<\/p>\n

 <\/p>\n

180)<\/p>\n

What are UTM parameters?<\/h2>\n

A)\u00a0\u00a0parameters that are added to custom campaigns in order to correctly track the performance of these campaigns in your Analytics reports
\nB)\u00a0\u00a0parameters that are added in your website source code that allow Analytics to identify traffic coming from AdWords campaigns
\nC)\u00a0\u00a0parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic<\/p>\n

D)\u00a0\u00a0parameters that are added to your site for Event trackingSource<\/p>\n

 <\/p>\n

181)<\/p>\n

What reports would you use to determine if you should consider expanding your advertising to new markets?<\/h2>\n

A)\u00a0\u00a0Location and Language reports
\nB)\u00a0\u00a0Frequency and recency reports
\nC)\u00a0\u00a0Intelligence events
\nD)\u00a0\u00a0Source\/Medium report<\/p>\n

 <\/p>\n

182)<\/p>\n

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?<\/a><\/h2>\n

A)\u00a0\u00a0Device Category
\nB)\u00a0\u00a0landing page
\nC)\u00a0\u00a0Campaign
\nD)\u00a0\u00a0A and C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

183)<\/p>\n

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?<\/a><\/h2>\n

A)\u00a0\u00a0You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days.
\nB)\u00a0\u00a0You must modify your tracking code to support Smart Goal data collection.
\nC)\u00a0\u00a0You must enable ‘Smart Goals’ in your property settings.
\nD)\u00a0\u00a0The selected Google Analytics account must have at least 1000 pageviews over the past 30 days.<\/p>\n

 <\/p>\n

184)<\/p>\n

Which Analytics API allows you to access your Google Analytics account configuration data?<\/h2>\n

A)\u00a0\u00a0Core Reporting API
\nB)\u00a0\u00a0Embed API
\nC)\u00a0\u00a0Management API
\nD)\u00a0\u00a0You cannot access this data with an API<\/p>\n

 <\/p>\n

185)<\/p>\n

What is an assisted conversion?<\/a><\/h2>\n

A)\u00a0\u00a0When one goal completion leads to another
\nB)\u00a0\u00a0When one traffic source results in a later goal completion through another traffic source
\nC)\u00a0\u00a0An AdWords view through conversion
\nD)\u00a0\u00a0When an AdWords visitor returns to the site directly to convert<\/p>\n

 <\/p>\n

186)<\/p>\n

Auto-tagging is a feature that is used with which type of traffic?<\/h2>\n

A)\u00a0\u00a0Any search engine traffic that is not from Google
\nB)\u00a0\u00a0AdWords campaign traffic
\nC)\u00a0\u00a0Website referrals
\nD)\u00a0\u00a0Social media referrals<\/p>\n

 <\/p>\n

187)<\/p>\n

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?<\/h2>\n

A)\u00a0\u00a0You can create your own custom channel grouping in addition to the default MCF Channel grouping.
\nB)\u00a0\u00a0The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
\nC)\u00a0\u00a0When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
\nD)\u00a0\u00a0All of these statements are true.<\/p>\n

 <\/p>\n

188)<\/p>\n

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can<\/a><\/h2>\n

A)\u00a0\u00a0send data to Google Analytics from any web-connected device
\nB)\u00a0\u00a0send data to Google Analytics from a kiosk or a point of sale system
\nC)\u00a0\u00a0upload aggregated data tables to Google Analytics
\nD)\u00a0\u00a0A and B only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

189)<\/p>\n

Which of the following is not a required parameter in the URL builder?<\/h2>\n

A)\u00a0\u00a0Campaign Name
\nB)\u00a0\u00a0Campaign Medium
\nC)\u00a0\u00a0Campaign Content
\nD)\u00a0\u00a0Campaign Source
\nE)\u00a0\u00a0All of these are required<\/p>\n

 <\/p>\n

190)<\/p>\n

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?<\/h2>\n

A)\u00a0\u00a0Goals
\nB)\u00a0\u00a0Segments
\nC)\u00a0\u00a0Custom reports
\nD)\u00a0\u00a0B & C only
\nE)\u00a0\u00a0A, B, and C<\/p>\n

 <\/p>\n

191)<\/p>\n

Google Analytics can identify that two sessions are from the same user if<\/h2>\n

A)\u00a0\u00a0the sessions happen in the same browser on the same device
\nB)\u00a0\u00a0the sessions happen on the same day
\nC)\u00a0\u00a0the sessions happen in the same browser
\nD)\u00a0\u00a0the sessions occur within 30 minutes of each other<\/p>\n

 <\/p>\n

192)<\/p>\n

True or False: When a new view is created, it will show the historical data from the first view you created for the property.<\/h2>\n

A)\u00a0\u00a0True. Any new view will include all historical website data
\nB)\u00a0\u00a0False. Views will report data from the day they are created.<\/p>\n

 <\/p>\n

193)<\/p>\n

Which of the following is a hit type tracked by Google Analytics?<\/h2>\n

A)\u00a0\u00a0page tracking hit
\nB)\u00a0\u00a0event tracking hit
\nC)\u00a0\u00a0ecommerce tracking hit
\nD)\u00a0\u00a0all of these are hit types tracked in Google Analytics<\/p>\n

 <\/p>\n

194)<\/p>\n

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:<\/a><\/h2>\n

A)\u00a0\u00a0changing the sampling rate in your view settings
\nB)\u00a0\u00a0adjusting the session timeout control
\nC)\u00a0\u00a0adjusting a control in the reporting interface for greater or less precision
\nD)\u00a0\u00a0You cannot adjust the sample rate<\/p>\n

 <\/p>\n

195)<\/p>\n

Why would it be useful to assign a value to your goal in Google Analytics?<\/h2>\n

A)\u00a0\u00a0Assigning a goal value allows you to track actual revenue from your conversions.
\nB)\u00a0\u00a0Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
\nC)\u00a0\u00a0Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.<\/p>\n

 <\/p>\n

196)<\/p>\n

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.<\/h2>\n

 <\/p>\n

A)\u00a0\u00a0True. A session is considered a ‘bounce’ if the user views one page of the site and then leaves.
\nB)\u00a0\u00a0False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.<\/p>\n

 <\/p>\n

197)<\/p>\n

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?<\/h2>\n

A)\u00a0\u00a0bounce rate
\nB)\u00a0\u00a0avg. session duration
\nC)\u00a0\u00a0pageviews
\nD)\u00a0\u00a0conversion rate<\/p>\n

 <\/p>\n

198)<\/p>\n

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?<\/h2>\n

 <\/p>\n

A)\u00a0\u00a0First Interaction model
\nB)\u00a0\u00a0Last Interaction model
\nC)\u00a0\u00a0Last Non-Direct Click model
\nD)\u00a0\u00a0Linear model<\/p>\n

 <\/p>\n

199)<\/p>\n

What is the URL parameter that autotagging appends to an AdWords destination URL?<\/h2>\n

A)\u00a0\u00a0userid=
\nB)\u00a0\u00a0_ga=
\nC)\u00a0\u00a0gclid=
\nD)\u00a0\u00a0clickid=
\nE)\u00a0\u00a0utm=<\/p>\n

 <\/p>\n

200)<\/p>\n

Your Multi-Channel funnel reports have no data. What is the most likely reason?<\/h2>\n

A)\u00a0\u00a0You haven’t implemented goals or ecommerce
\nB)\u00a0\u00a0You haven’t enabled demographic data
\nC)\u00a0\u00a0You are not using Content Experiments
\nD)\u00a0\u00a0You are not using Google Tag Manager
\nE)\u00a0\u00a0You haven’t set up Goal Funnels<\/p>\n

201)<\/p>\n

Which of the following metrics would most strongly suggest a poorly performing website?<\/h2>\n

 <\/p>\n

A)\u00a0\u00a0Bounce Rate > 90%
\nB)\u00a0\u00a0Bounce Rate < 90%
\nC)\u00a0\u00a0% New Visits > 90%<\/p>\n

D)\u00a0\u00a0Avg. Session Duration > 5 minutes<\/p>\n

E) None of these answers<\/p>\n

 <\/p>\n

202)<\/p>\n

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?<\/h2>\n

A)\u00a0\u00a0Location
\nB)\u00a0\u00a0Campaign Medium
\nC)\u00a0\u00a0Device Category
\nD)\u00a0\u00a0Interest Category<\/p>\n

 <\/p>\n

203)<\/p>\n

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site and in a single session downloads this PDF 5 times. How many goal conversions will be recorded?<\/h2>\n

A)\u00a0\u00a00
\nB)\u00a0\u00a01
\nC)\u00a0\u00a05
\nD)\u00a0\u00a02<\/p>\n

 <\/p>\n

204)<\/p>\n

The User ID feature is commonly used with which of the following website scenarios?<\/h2>\n

A)\u00a0\u00a0Users can create an account on your website and log in on all types of devices
\nB)\u00a0\u00a0Users can navigate between your websie and multiple subdomains within one session
\nC)\u00a0\u00a0Users must navigate to a 3rd party shopping cart domain to complete a purchase
\nD)\u00a0\u00a0You have content that displays on another domain through an iFrame<\/p>\n

 <\/p>\n

205)<\/p>\n

What is a “dimension” in Google Analytics?<\/h2>\n

A) \u00a0The total amount of revenue a business has made in a given date range.
\nB) \u00a0A comparison of data between two dates ranges.
\nC) \u00a0An attribute of a data set that can be organized for better analysis.
\nD) \u00a0A report that offers information about your audience.<\/p>\n

 <\/p>\n

206)<\/p>\n

What is a “secondary dimension” in Google Analytics?<\/h2>\n

A) \u00a0An additional widget you can add to a dashboard for more specific analysis.
\nB) \u00a0A visualization that allows you to understand the impact of your data.
\nC) \u00a0An additional dimension you can add to a report for more specific analysis.
\nD) \u00a0An additional metric you can add to a report for more specific analysis.<\/p>\n

 <\/p>\n

207)<\/p>\n

What URL tag does AdWords add to the destination URL using autotagging?<\/h2>\n

A) \u00a0utm=
\nB) \u00a0urlid=
\nC) \u00a0gclid=
\nD) \u00a0adid=<\/p>\n

 <\/p>\n

208)<\/p>\n

How would you reduce the time it takes to compile reports in Google Analytics?<\/h2>\n

A) \u00a0Remove any Secondary Dimensions you have added to the report
\nB) \u00a0Choose “Greater precision” in the sampling pulldown menu
\nC) \u00a0Remove any filters you have added to the view
\nD) \u00a0Choose “Faster response” in the sampling pulldown menu<\/p>\n

 <\/p>\n

209)<\/p>\n

Which of these is NOT possible when you link your AdWords account to Google Analytics?<\/h2>\n

A) \u00a0Import Analytics goals and transactions into AdWords as conversions
\nB) \u00a0Adjust keyword bids inside Google Analytics
\nC) \u00a0View AdWords click and cost data alongside your site engagement data in Google Analytics
\nD) \u00a0Create remarketing lists in Analytics to use in AdWords campaigns<\/p>\n

 <\/p>\n

210)<\/p>\n

Which of these user characteristics CANNOT be used to create a Custom Segment?<\/h2>\n

A) \u00a0Users that engaged in your social media or email campaigns
\nB) \u00a0Users 25 to 34 years of age who have their browser set to Spanish
\nC) \u00a0Users that viewed a page on your website and then watched a video
\nD) \u00a0Users who have children<\/p>\n

 <\/p>\n

211)<\/p>\n

Which report indicates the last page users viewed before leaving your website?<\/h2>\n

A) \u00a0Landing Pages report
\nB) \u00a0All Pages report
\nC) \u00a0Pages report
\nD) \u00a0Exit Pages report<\/p>\n

 <\/p>\n

212)<\/p>\n

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?<\/h2>\n

A) \u00a0User Explorer report
\nB) \u00a0Users Flow report
\nC) \u00a0Cohort Analysis report
\nD) \u00a0Active Users report<\/p>\n

 <\/p>\n

213)<\/p>\n

Where in the HTML of your webpage should you place your analytics tracking code?<\/h2>\n

A) \u00a0Just after the opening <body> tag of your website
\nB) \u00a0Just before the closing <\/head> tag of your website
\nC) \u00a0Just after the opening <head> tag of your website
\nD) \u00a0Just before the closing <\/body> tag of your website<\/p>\n

 <\/p>\n

214)<\/p>\n

You cannot change the default sessions timeout duration in Google Analytics.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

215)<\/p>\n

By default, Google Analytics can only collect behavioral data from web-connected systems.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

216)<\/p>\n

What will happen if a user clears the Analytics cookie from their browser?<\/h2>\n

A) \u00a0Analytics will not be able to associate user behavior data with past data collected
\nB) \u00a0Analytics will set a new unique ID the next time a browser loads a tracked page
\nC) \u00a0Analytics will set a new browser cookie the next time a browser loads a tracked page
\nD) \u00a0All of the above<\/p>\n

 <\/p>\n

217)<\/p>\n

Which report help you understand which kinds of mobile devices were used to visit your website?<\/h2>\n

A) \u00a0Technology > Network report
\nB) \u00a0Mobile > Devices report
\nC) \u00a0Site Content > Land Page report
\nD) \u00a0All Traffic > \/Medium report<\/p>\n

 <\/p>\n

218)<\/p>\n

Which of these is NOT a valid metric-dimension combination?<\/h2>\n

A) \u00a0Sessions \/ Bounce rate
\nB) \u00a0Sessions \/
\nC) \u00a0Total Events \/ User Type
\nD) \u00a0Time on page \/ Device Type<\/p>\n

 <\/p>\n

219)<\/p>\n

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?<\/h2>\n

A) \u00a0Goal reports
\nB) \u00a0Ecommerce reports
\nC) \u00a0Acquisition reports
\nD) \u00a0Multi-Channel Funnel reports<\/p>\n

 <\/p>\n

220)<\/p>\n

Smart Goals are created automatically by Google’s machine-learing algorithms<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

221)<\/p>\n

By default, which of these is NOT considered a “medium” in Google Analytics?<\/h2>\n

A) \u00a0google
\nB) \u00a0organic
\nC) \u00a0referral
\nD) \u00a0cpc<\/p>\n

 <\/p>\n

222)<\/p>\n

By default, when will Google Analytics NOT be able to identify sessions from the same user?<\/h2>\n

A) \u00a0When the sessions happen in the same browser on the same day
\nB) \u00a0When the sessions happen in different browsers on the same device
\nC) \u00a0When the sessions happen in the same browser on the same device
\nD) \u00a0When the sessions share the same browser cookie<\/p>\n

 <\/p>\n

223)<\/p>\n

Which report helps identify which browsers may have had problems with your website?<\/h2>\n

A) \u00a0The Active Users report
\nB) \u00a0The Browser & OS report
\nC) \u00a0The New vs Returning report
\nD) \u00a0The \/Medium report<\/p>\n

 <\/p>\n

224)<\/p>\n

Which reports require you to activate Advertising Features?<\/h2>\n

A) \u00a0Real-time reports
\nB) \u00a0Geo reports
\nC) \u00a0Cohort Analysis reports
\nD) \u00a0Demographics and Interests reports<\/p>\n

 <\/p>\n

225)<\/p>\n

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?<\/h2>\n

A) \u00a0Assisted conversion
\nB) \u00a0Second-to-last-click attribution
\nC) \u00a0Last-click attribution
\nD) \u00a0Primary conversion<\/p>\n

 <\/p>\n

226)<\/p>\n

Google Analytics filters are applied in the order in which they are set in your view.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

227)<\/p>\n

Which user characteristics may NOT be used to change keyword bids in AdWords?<\/h2>\n

A) \u00a0device
\nB) \u00a0ad preference
\nC) \u00a0time of day
\nD) \u00a0location<\/p>\n

 <\/p>\n

228)<\/p>\n

When will the Analytics tracking code send a pageview hit to Google Analytics?<\/h2>\n

A) \u00a0Every time a user loads a webpage with embedded tracking code
\nB) \u00a0Every time a user clicks a video on a website
\nC) \u00a0Every time a user adds an item to an online shopping cart
\nD) \u00a0Every time a user searches on a website<\/p>\n

229)<\/p>\n

You can only apply a Custom Dimension to data that was collected after you created the dimension.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

230)<\/p>\n

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?<\/h2>\n

A) \u00a0Users who viewed product detail pages
\nB) \u00a0Users who viewed your homepage
\nC) \u00a0Users who viewed a search result page on your website
\nD) \u00a0Users who returned an item they purchased<\/p>\n

 <\/p>\n

231)<\/p>\n

What type of data does Google Analytics prohibit you from collecting?<\/h2>\n

A) \u00a0Product SKU(s)
\nB) \u00a0Purchase amount
\nC) \u00a0Personally identifable information
\nD) \u00a0Billing city<\/p>\n

 <\/p>\n

232)<\/p>\n

Filters may be applied retroactively to any data that has been processed.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

233)<\/p>\n

What is the “Bounce Rate” in Google Analytics?<\/h2>\n

A) \u00a0The Percentage of visits when a user landed on your website and exited without any interactions
\nB) \u00a0The percentage of sessions in which a user exits from your homepage
\nC) \u00a0The number of times unique users returned to your website in a given time period
\nD) \u00a0The percentage of total site exits<\/p>\n

 <\/p>\n

234)<\/p>\n

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

235)<\/p>\n

Which report indicates the pages of your website where users first arrived?<\/h2>\n

A) \u00a0Pages report
\nB) \u00a0All Pages report
\nC) \u00a0Location report
\nD) \u00a0Landing Pages report<\/p>\n

236)<\/p>\n

By default, when does an Analytics session expire?<\/h2>\n

A) \u00a0After 30 minutes, regardless of user activity on your website
\nB) \u00a0When a user is inactive on your website for more than 30 minutes
\nC) \u00a0When a user opens another browser window
\nD) \u00a0At noon every day<\/p>\n

 <\/p>\n

237)<\/p>\n

Which campaign parameter is NOT standard in Google Analytics?<\/h2>\n

A) \u00a0utm_content
\nB) \u00a0utm_
\nC) \u00a0utm_adgroup
\nD) \u00a0utm_medium<\/p>\n

 <\/p>\n

238)<\/p>\n

If you wanted to track what search terms customers used to find products on your website, what would you set up?<\/h2>\n

A) \u00a0Enhanced Ecommerce
\nB) \u00a0Search Filters
\nC) \u00a0Site Search
\nD) \u00a0Data Import<\/p>\n

 <\/p>\n

239)<\/p>\n

If you want to track users and sessions across multiple domains, what must you set up?<\/h2>\n

A) \u00a0Ad Exchange Linking
\nB) \u00a0Cross-domain tracking
\nC) \u00a0Data import
\nD) \u00a0AdWords Linking<\/p>\n

 <\/p>\n

240)<\/p>\n

Segments are applied before sampling in reports.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

241)<\/p>\n

What will happen if you install the same default tracking code on pages with different domains?<\/h2>\n

A) \u00a0Analytics will alert you about duplicate data collection
\nB) \u00a0Analytics will associate these users and sessions with a single domain
\nC) \u00a0Analytics will not associate these users and sessions with any domain
\nD) \u00a0Analytics will associate these users and sessions with their respective domains<\/p>\n

 <\/p>\n

242)<\/p>\n

Auto-tagging is used to collect data from which kinds of traffic?<\/h2>\n

A) \u00a0Website referral traffic
\nB) \u00a0Social media traffic
\nC) \u00a0AdWords Campaign traffic
\nD) \u00a0Search engine traffic other than Google<\/p>\n

 <\/p>\n

243)<\/p>\n

Which of these can you NOT share using The Solutions Gallery?<\/h2>\n

A) \u00a0Goals
\nB) \u00a0Segments
\nC) \u00a0Custom reports
\nD) \u00a0Custom Dimensions<\/p>\n

 <\/p>\n

244)<\/p>\n

To collect how many times users downloaded a product catalog, what would you set up?<\/h2>\n

A) \u00a0Custom Dimension
\nB) \u00a0Calculated Metrics
\nC) \u00a0Event Tracking
\nD) \u00a0Custom Report<\/p>\n

 <\/p>\n

245)<\/p>\n

If the Google Merchandise Store sets up a URL goal of “\/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?<\/h2>\n

A) \u00a0\/ordercomplete.php
\nB) \u00a0\/order\/complete.php
\nC) \u00a0\/ordercomplete\/thank_you.html
\nD) \u00a0\/ordercomplete\/index.html<\/p>\n

246)<\/p>\n

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?<\/h2>\n

A) \u00a0The Measurement Protocol
\nB) \u00a0Data Import
\nC) \u00a0Browser cookies
\nD) \u00a0The Networking Protocol<\/p>\n

 <\/p>\n

247)<\/p>\n

Which of these channels is NOT included in the default Channels report?<\/h2>\n

A) \u00a0Organic Search
\nB) \u00a0Display
\nC) \u00a0Device
\nD) \u00a0Direct<\/p>\n

 <\/p>\n

248)<\/p>\n

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

249)<\/p>\n

Which report helps you determine the percent of your site traffic that has visited previously?<\/h2>\n

A) \u00a0Sales Performance report
\nB) \u00a0Frequency & Recency report
\nC) \u00a0New vs Returning report
\nD) \u00a0Referrals report<\/p>\n

 <\/p>\n

250)<\/p>\n

Which of the following statements about segments is incorrect?<\/h2>\n

A) \u00a0You can use segments to build custom Remarketing lists
\nB) \u00a0Segments let you isolate and analyze your data
\nC) \u00a0Segments are filters that permanently affect your data
\nD) \u00a0Segments are either subsets of sessions or subsets of users<\/p>\n

 <\/p>\n

251)<\/p>\n

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?<\/h2>\n

A) \u00a0Custom Include filter with field “Campaign Name” and pattern “back to school”
\nB) \u00a0Predefined Include filter with “traffic to the hostname” that are equal to” “back to school”
\nC) \u00a0Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “inlude”
\nD) \u00a0Custom Include filter with field “Page Title” and pattern “back to school”<\/p>\n

 <\/p>\n

252)<\/p>\n

What are the four scope levels available for dimensions and metrics in Google Analytics?<\/h2>\n

A) \u00a0Event-level, session-level, or user-level scope
\nB) \u00a0Hit-level, session-level, product-level, or user-level scope
\nC) \u00a0Event-level, duration-level, transaction-level, or user-level scope
\nD) \u00a0Location-level, duration-level, product-level, or user-level scope<\/p>\n

 <\/p>\n

253)<\/p>\n

By default, which of these is NOT considered a “” in Google Analytics?<\/h2>\n

A) \u00a0(direct)
\nB) \u00a0google
\nC) \u00a0email
\nD) \u00a0googlemerchandisestore.com<\/p>\n

 <\/p>\n

254)<\/p>\n

What feature would you set up to collect company-specific data such as Member Status?<\/h2>\n

A) \u00a0Custom Filter
\nB) \u00a0Custom Dimension
\nC) \u00a0Event Tracking
\nD) \u00a0Custom Metric<\/p>\n

 <\/p>\n

255)<\/p>\n

Wich of these criteria CANNOT be used to create a Custom Segment?<\/h2>\n

A) \u00a0Ad type
\nB) \u00a0Dimensions
\nC) \u00a0Metrics
\nD) \u00a0Sequences of user actions<\/p>\n

 <\/p>\n

256)<\/p>\n

Which of these CANNOT be collected by the default Analytics tracking code?<\/h2>\n

A) \u00a0Device and operating system
\nB) \u00a0User’s favorite website
\nC) \u00a0Browser language setting
\nD) \u00a0Page visits<\/p>\n

257)<\/p>\n

Which of these is NOT a benefit of using segments in your data analysis?<\/h2>\n

A) \u00a0You can analyze users by single or multi-session conditions
\nB) \u00a0You can compare behavior metrics for groups of users like Converters vs non Converters
\nC) \u00a0You can permanently modify the data in your view
\nD) \u00a0You can isolate and analyze specific conversion paths using conversion segments<\/p>\n

 <\/p>\n

258)<\/p>\n

Which report can compare metrics based on user acquisition date over a series of weeks?<\/h2>\n

A) \u00a0Users Flow report
\nB) \u00a0User Explorer report
\nC) \u00a0Cohort Analysis report
\nD) \u00a0Active Users report<\/p>\n

 <\/p>\n

259)<\/p>\n

Which of these is a scope for Custom Metrics?<\/h2>\n

A) \u00a0Event
\nB) \u00a0User
\nC) \u00a0Session
\nD) \u00a0Hit<\/p>\n

 <\/p>\n

260)<\/p>\n

Which tags does Google Analytics recommend to accurately track campaigns?<\/h2>\n

A) \u00a0Campaign, Content, and Term
\nB) \u00a0Medium, , and Content
\nC) \u00a0Medium, , and Campaign
\nD) \u00a0Source, Content, and Term<\/p>\n

 <\/p>\n

261)<\/p>\n

Which of these would prevent data from appearing in a Custom Report?<\/h2>\n

A) \u00a0You’ve applied too many metrics to the Custom Report
\nB) \u00a0You’ve applied too many dimensions to the Custom Report
\nC) \u00a0You haven’t shared that Custom report with users in the same view
\nD) \u00a0You’ve applied a filter that filters out all of your data<\/p>\n

 <\/p>\n

262)<\/p>\n

Which reports show websites that send traffic to your pages?<\/h2>\n

A) \u00a0Geo
\nB) \u00a0All Traffic
\nC) \u00a0Demographics
\nD) \u00a0Behavior<\/p>\n

 <\/p>\n

263)<\/p>\n

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?<\/h2>\n

A) \u00a00
\nB) \u00a01
\nC) \u00a02
\nD) \u00a03<\/p>\n

 <\/p>\n

264)<\/p>\n

By default, which of these traffic dimensions does Google Analytics capture for each user that visits your website?<\/h2>\n

A) \u00a0 and Medium
\nB) \u00a0Campaign and Ad Content
\nC) \u00a0, Medium, Campaigns, and Ad Content
\nD) \u00a0Campaign and Medium<\/p>\n

 <\/p>\n

265)<\/p>\n

Which report demonstrates how well specific parts of your website performed?<\/h2>\n

A) \u00a0Frequency and Recency report
\nB) \u00a0Top Events report
\nC) \u00a0Location report
\nD) \u00a0Content Drilldown report<\/p>\n

 <\/p>\n

266)<\/p>\n

Which report shows which pages on your site get the most traffic and highest engagement?<\/h2>\n

A) \u00a0All Pages report
\nB) \u00a0Engagement report
\nC) \u00a0Active Users report
\nD) \u00a0Frequency and Recency report<\/p>\n

 <\/p>\n

267)<\/p>\n

What is a “metric” in Google Analytics?<\/h2>\n

A) \u00a0A segment of data separated out in a report for comparison.
\nB) \u00a0The numbers in a data set often paired with dimensions.
\nC) \u00a0A dimension that can help you analyze site performance.
\nD) \u00a0The dates in your date range.<\/p>\n

 <\/p>\n

268)<\/p>\n

Which of these could NOT be tracked using Goals in Google Analytics?<\/h2>\n

A) \u00a0Signing up for a newsletter
\nB) \u00a0Watching a video
\nC) \u00a0Making a purchase
\nD) \u00a0Customer’s lifetime value<\/p>\n

 <\/p>\n

269)<\/p>\n

Which type of Custom Report shows a static sortable with rows of data?<\/h2>\n

A) \u00a0Pivot Table
\nB) \u00a0Explorer
\nC) \u00a0Map Overlay
\nD) \u00a0Flat Table<\/p>\n

 <\/p>\n

270)<\/p>\n

Which of these does Google Analytics use to distinguish new and returning users?<\/h2>\n

A) \u00a0Artificial intelligence
\nB) \u00a0A randomly-assigned unique identifier and browser cookie
\nC) \u00a0A sequentially-assigned unique identifier and browser cookie
\nD) \u00a0Facial recognition technology<\/p>\n

 <\/p>\n

271)<\/p>\n

When will the Analytics tracking code send an event hit to Google Analytics?<\/h2>\n

A) \u00a0Every time a user performs an action with event tracking implemented
\nB) \u00a0Every time a user makes a reservation
\nC) \u00a0Every time a user performs an action with pageview tracking implemented
\nD) \u00a0Every time a user adds an event to their calendar<\/p>\n

 <\/p>\n

272)<\/p>\n

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?<\/h2>\n

A) \u00a0Filter 1: include Brazil or Argentina
\nB) \u00a0Filter 1: include Brazil > Filter 2: include Argentina
\nC) \u00a0Filter 1: include Argentina > Filter 2: include Brazil
\nD) \u00a0Filter 1: exclude Peru or Bolivia<\/p>\n

 <\/p>\n

273)<\/p>\n

If a filter excludes data from a view, that data can never be recovered for that view.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

274)<\/p>\n

Which of these is NOT a benefit of Remarketing in Google Analytics?<\/h2>\n

A) \u00a0Allow customers to reorder an item they have previously purchased
\nB) \u00a0Create remarketing lists based on custom segments and targets
\nC) \u00a0Create remarketing lists without making changes to your existing Analytics snippet
\nD) \u00a0Show customized ads to customers who have previously visited your site<\/p>\n

 <\/p>\n

275)<\/p>\n

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?<\/h2>\n

A) \u00a0Television commercials
\nB) \u00a0Paid and organic search
\nC) \u00a0Website referrals
\nD) \u00a0Social network<\/p>\n

 <\/p>\n

276)<\/p>\n

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

277)<\/p>\n

Assigning a value to a Google Analytics Goal allows you to do which of the following?<\/h2>\n

A) \u00a0Analyze the conversion funnel on your website.
\nB) \u00a0Compare goal conversions and measure changes and improvements to your site.
\nC) \u00a0Track real-time revenue for your business
\nD) \u00a0Track actual revenue from your conversions<\/p>\n

 <\/p>\n

278)<\/p>\n

To recognize users across different devices, what feature must you enable?<\/h2>\n

A) \u00a0AdWords Linking
\nB) \u00a0User ID
\nC) \u00a0Audience Definitions
\nD) \u00a0Attribution Models<\/p>\n

 <\/p>\n

279)<\/p>\n

Which of these are required for Multi-Channel Funnels?<\/h2>\n

A) \u00a0Advertising Features
\nB) \u00a0Custom Dimensions
\nC) \u00a0In-page Analytics
\nD) \u00a0Goals or Ecommerce<\/p>\n

 <\/p>\n

280)<\/p>\n

Which report shows a visual representation of users interactions on your website?<\/h2>\n

A) \u00a0Behavior Flow report
\nB) \u00a0Landing Pages report
\nC) \u00a0Content Drilldown report
\nD) \u00a0Treemaps report<\/p>\n

 <\/p>\n

281)<\/p>\n

By default, which of these are NOT Remarketing audiences that you can define?<\/h2>\n

A) \u00a0Users who speak a particular language
\nB) \u00a0Users who played a video on your website
\nC) \u00a0Users who visited your physical store
\nD) \u00a0Users who visited a specific page on your website<\/p>\n

 <\/p>\n

282)<\/p>\n

Which report would you use to determine where users start or exit the conversion funnel?<\/h2>\n

A) \u00a0Cohort Analysis report
\nB) \u00a0Treemaps report
\nC) \u00a0User Timings report
\nD) \u00a0Goal Flow report<\/p>\n

 <\/p>\n

283)<\/p>\n

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?<\/h2>\n

A) \u00a0Product
\nB) \u00a0Session
\nC) \u00a0Hit
\nD) \u00a0User<\/p>\n

 <\/p>\n

284)<\/p>\n

Filters let you include, exclude, or modify the data you collect in a view.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

285)<\/p>\n

What four parameters can you include with an event hit for reporting?<\/h2>\n

A) \u00a0Category, Action, Label, Unique Events
\nB) \u00a0Category, Action, Label, Total Events
\nC) \u00a0Category, Action, Label, Value
\nD) \u00a0Event, Category, Action, Label<\/p>\n

 <\/p>\n

286)<\/p>\n

What is required for User ID to track users across different devices?<\/h2>\n

A) \u00a0Google Tag Manager
\nB) \u00a0Sign-in that generates and sets unique IDs
\nC) \u00a0A new Analytics account for reporting
\nD) \u00a0All of the above<\/p>\n

 <\/p>\n

287)<\/p>\n

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?<\/h2>\n

A) \u00a00
\nB) \u00a01
\nC) \u00a02
\nD) \u00a03<\/p>\n

288)<\/p>\n

Custom Dimensions can be used as which of the following?<\/h2>\n

A) \u00a0Secondary dimensions in Standard report
\nB) \u00a0Primary dimensions in Custom Reports
\nC) \u00a0Secondary dimensions in Custom Reports
\nD) \u00a0All of the above<\/p>\n

 <\/p>\n

289)<\/p>\n

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

290)<\/p>\n

Sharing a Custom Report will share the data in that report<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

291)<\/p>\n

Custom Reports will NOT let you do what?<\/h2>\n

A) \u00a0Pair metrics and dimensions of different scopes
\nB) \u00a0Create a report with Custom Metrics
\nC) \u00a0Use multiple dimensions together in the same report
\nD) \u00a0Use a Custom Dimension as a primary dimension<\/p>\n

 <\/p>\n

292)<\/p>\n

Which report shows the percentage of traffic that has visited your site before?<\/h2>\n

A) \u00a0All traffic > Referrals report
\nB) \u00a0Behavior > New vs returning report
\nC) \u00a0Behavior > Frequency and Recency report
\nD) \u00a0Interests > Affinity categories report<\/p>\n

 <\/p>\n

293)<\/p>\n

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?<\/h2>\n

A) \u00a0Conversion tracking
\nB) \u00a0Channel Groupings
\nC) \u00a0Attribution modeling
\nD) \u00a0Multi-Channel Funnels<\/p>\n

 <\/p>\n

294)<\/p>\n

Which of these can be imported to define a remarketing audience?<\/h2>\n

A) \u00a0Custom Dimension
\nB) \u00a0Custom Segment
\nC) \u00a0Custom Report
\nD) \u00a0Custom Metric<\/p>\n

 <\/p>\n

295)<\/p>\n

Views can include website data from before the view was created<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

 <\/p>\n

296)<\/p>\n

Which data table display compares report metrics to the website average?<\/h2>\n

A) \u00a0Pivot
\nB) \u00a0Comparison
\nC) \u00a0Percentage
\nD) \u00a0Performance<\/p>\n

 <\/p>\n

 <\/p>\n

297)<\/p>\n

Metrics cannot be paired with dimensions of the same scope.<\/h2>\n

A) \u00a0TRUE
\nB) \u00a0FALSE<\/p>\n

 <\/p>\n

 <\/p>\n

298)<\/p>\n

Which kinds of hits does Google Analytics track?<\/h2>\n

A) \u00a0Page-tracking hit
\nB) \u00a0Event-tracking hit
\nC) \u00a0Ecommerce-tracking hit
\nD) \u00a0All of the above<\/p>\n

 <\/p>\n

 <\/p>\n

299)<\/p>\n

Which of these can join offline business systems data with online data collected by Google Analytics?<\/h2>\n

A) \u00a0AdWords Linking
\nB) \u00a0Data import
\nC) \u00a0User ID
\nD) \u00a0Goal tracking<\/p>\n

 <\/p>\n

300)<\/p>\n

What four types of Goals are available in Google Analytics?<\/h2>\n

A) \u00a0Destination, Event, Duration, Pages\/Screens per Session
\nB) \u00a0Destination, Event, Pageview, Social
\nC) \u00a0Location, Event, Time, Users per Session
\nD) \u00a0Pageview, Event, Transaction, Social<\/p>\n

 <\/p>\n

Which of the following is a valid tagged custom campaign?<\/h2>\n