{"id":10017,"date":"2017-05-23T14:07:42","date_gmt":"2017-05-23T14:07:42","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=10017"},"modified":"2017-05-25T11:52:29","modified_gmt":"2017-05-25T11:52:29","slug":"fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/","title":{"rendered":"Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______."},"content":{"rendered":"

Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.<\/p>\n

 <\/p>\n

Thank you page<\/p>\n

Website page<\/p>\n

Email<\/p>\n

Landing page<\/strong><\/span><\/p>\n

 <\/p>\n

Explanation:<\/strong><\/p>\n

 <\/p>\n

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.<\/p>\n

But not all calls-to-action are effective at converting your visitors. And because we’ve worked with so many marketers over the years, we’ve seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post — and the accompanying SlideShare — will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs.<\/p>\n

 <\/p>\n

Source<\/span><\/a><\/p>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=4oi5khyZ3_8<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.   Thank you page Website page Email Landing page   Explanation:   Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-10017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-inbound","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fFill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fFill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-23T14:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-25T11:52:29+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.\",\"datePublished\":\"2017-05-23T14:07:42+00:00\",\"dateModified\":\"2017-05-25T11:52:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\"},\"wordCount\":213,\"articleSection\":[\"HubSpot Inbound Certification Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\",\"name\":\"\u25b7\u2764\ufe0fFill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2017-05-23T14:07:42+00:00\",\"dateModified\":\"2017-05-25T11:52:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HubSpot Inbound Certification Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/hubspot-inbound\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fFill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. - Certification Answers","description":"Get the answer of \u23e9Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fFill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. - Certification Answers","og_description":"Get the answer of \u23e9Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/","og_site_name":"Certification Answers","article_published_time":"2017-05-23T14:07:42+00:00","article_modified_time":"2017-05-25T11:52:29+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.","datePublished":"2017-05-23T14:07:42+00:00","dateModified":"2017-05-25T11:52:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/"},"wordCount":213,"articleSection":["HubSpot Inbound Certification Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/","url":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/","name":"\u25b7\u2764\ufe0fFill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2017-05-23T14:07:42+00:00","dateModified":"2017-05-25T11:52:29+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______. \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/fill-in-the-blank-a-call-to-action-cta-is-a-button-that-promotes-an-offer-and-links-to-an-______\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"HubSpot Inbound Certification Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/hubspot-inbound\/"},{"@type":"ListItem","position":3,"name":"Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______."}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/10017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=10017"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/10017\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=10017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=10017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=10017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}