{"id":1005,"date":"2018-09-19T16:43:35","date_gmt":"2018-09-19T16:43:35","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1005"},"modified":"2018-09-20T14:01:39","modified_gmt":"2018-09-20T14:01:39","slug":"the-keyword-insertion-code-in-an-ads-headline-is-buy-keywordbooks-the-ad-appears-when-someone-searches-on-flower-books-and-the-query-matches-a-broad-match-keyword-gardening-books-how-woul","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/the-keyword-insertion-code-in-an-ads-headline-is-buy-keywordbooks-the-ad-appears-when-someone-searches-on-flower-books-and-the-query-matches-a-broad-match-keyword-gardening-books-how-woul\/","title":{"rendered":"The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?"},"content":{"rendered":"

 <\/p>\n

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?<\/p>\n

 <\/p>\n

Buy flower-arranging books<\/p>\n

\nBuy plant books<\/p>\n

\nBuy gardening books<\/strong><\/span><\/p>\n

\nBuy keyword<\/p>\n

 <\/p>\n

Explanation:<\/p>\n

Read the line and the query expanded to a broad-matched keyword in the account, \u201cgardening books.\u201d <\/u><\/strong>It means, \u201cGardening Books\u201d is already added and is being triggered when \u201cflower books\u201d is searched. That\u2019s why, added keyword i.e. \u201cGardening Books\u201d will be fetched and added in the ad copy.
\nRead more here: https:\/\/support.google.com\/adwords\/answer\/2454041<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?   Buy flower-arranging books Buy plant books Buy gardening books Buy keyword   Explanation: Read the line and the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-1005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fThe keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." 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